Hidesign: From Bags To Riches Case Study Analysis

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Hidesign: From Bags To Riches Case Solution

Hidesign: From Bags To Riches Case Study Help is a widely known name of a New York based, world's leading company in the food and drink market. Case Study Solution is a prominent brand name in convenient snacks, foods and drinks with its presence in about 200 nations. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the item at far and wide locations. The business is doing efforts to make product advancement as its brand-new source of competitive advantage.
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The report includes a deep analysis of various elements of the social duties of major business in the food and beverage market in general, and business in particular. The report also offers an evaluation of the extent of sustainability and CSR in the Hidesign: From Bags To Riches Case Study Help's organisation technique along with the decision of how Case Study Solution develops value for its customers.

Issues Identification

The huge food and beverage company was going through a criticism over its responsibility towards different social and environmental issues including; weight problems, cardiovascular disease, ecological destruction and so on. These criticisms lead, to reassess about the corporate method of Hidesign: From Bags To Riches Case Study Solution. The Ashok Som has actually understood that the overall society, the lifestyle of individuals and individuals at whole have actually been altered now. In this situation with increasing patterns towards much healthier items and the increasing environmental concerns, Case Study Analysis needs to change its direction towards much healthier items. company had taken certain important actions relating to the environmental impacts of its products, however, these actions are not enough to end up the criticism over the business's obligation towards social and eco-friendly problems. Therefore, the is needed to take certain tactical actions to alter the market position of its particular popular brands and present Hidesign: From Bags To Riches Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage companies need to utilize their power to move the customer taste towards much healthier products to eliminate the restraints in the growth of food industry.

Important Analysis

The shift from the use of natural food to manufactured food has highly impacted the health of the customers. All of the information related to the health issues with the incorporation of made food in the market discuss the occurrence of the health problems related to food system. These problems are indirectly the result of different practices of the food and beverage business for developing worth for their consumers.

Value Production at Hidesign: From Bags To Riches Case Study Analysis

Hidesign: From Bags To Riches Case Study Solution being a giant business in the food and drink market, offers high value to its clients by various means. Case Study Analysis has a competitive advantage in offering its items far and broad worldwide. The company is provided in about 200 nations with a large number of famous worldwide brands.

Additionally, the business develops worth for its customers by ways of offering a great deal of yummy food products including salt, fat and sugar, which are the components that are straight gotten in touch with the psychological core of the consumer's brain. The Hidesign: From Bags To Riches Case Study Solution in addition to other huge food and beverages business develop worth for its consumers by controling these ingredients in its products. Case Study Help along with other huge companies is interested in discovering ways to increase the consumer worth from its products through exploiting the vulnerability.

Together with it, the business likewise produces value by methods of including the healthy point in its items. The business has done particular efforts in order to provide healthy products and minimize the share of Hidesign: From Bags To Riches Case Study Help in general environmental devastation. Case Study Help has actually taken specific steps associated with the sustainability of individuals and environment including the 2009 announcement of the enthusiastic objectives and dedications associated with Case Study Analysis products, marketplace and the community.

All of these ways have been successful at developing worth for the Case Study Help customers. Increasing health related problems have raised the criticism for Case Study Solution.

Constructive Function of Significant Food and Drink Companies in Dealing With Social and Ecological Costs Associated with the Industry

Indeed, significant food and beverage business consisting of business, etc. can play a positive function in resolving social and ecological expenses connected with the industry. The eco-friendly costs connected to food and drink industry include the environmental devastation due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological destruction which might be a huge danger to the presence of mankind in future.

Significant reason for these ecological modifications is mass use of nitrogen abundant fertilizers and the components by the food and drink business. Food and drink business must play an useful role in attending to these problems to remove their development constraints related to the criticism from the ecological neighborhoods.

The business should prevent use of nitrogen fertilizers and need to search out the items of those farmers that do not utilize fertilizers for their crop. The companies might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the ecological costs there are specific social costs related to the food and beverage market which should be resolved by the giant food and beverage business to attain the industry growth and to avoid the criticism from the environmental communities. Social expenses related to the industry includes the increasing health concerns associated with weight problems, heart problem, diabetes and so on. However, the huge business could play a constructive function in resolving these issues.

The business might move towards more healthy products by lowering the amount of toxic substances in their processed foods i.e. dioxin, which might result in fatal human illness. The companies might likewise do efforts to move consumer tastes towards healthy products as they have controlled the consumer taste for few decades.

Assessment of Sustainability at Hidesign: From Bags To Riches Case Study Analysis

There was a possible shift in the business strategy and objectives at Case Study Solution. The new CEO was focused on investing in much healthier items for achieving sustainable growth for the business in addition to providing much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the business was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The business announced certain objectives and commitments associated with human sustainability and the ecological sustainability. Hidesign: From Bags To Riches Case Study Solution acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous healthier items in its portfolio. However, despite of being thought about a Case Study Help's healthy brand name, the items of Quake Oats contained numerous active ingredients which were hazardous to health. These dangerous ingredients were not advertised which have ended up being the base for criticism over the healthy brand names of Hidesign: From Bags To Riches Case Study Analysis.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Hidesign: From Bags To Riches Case Study Solution has taken particular sustainability steps for its market places. One of major examples in this regard is the Business's marketing technique associated to schools. The business markets just low calories and healthy drinks options in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy products in its portfolio. The business has increased its research and advancement budget plan and has actually presented an army of health researchers to design particular healthy products.

Ecological Sustainability

Together with the human sustainability, Hidesign: From Bags To Riches Case Study Solution has actually taken several steps towards environmental sustainability. The business has devoted to various goals associated with water, land, packaging, environment modification and community. In this regard, the company devoted to lower its packaging by countless tones to avoid high amount of wastages. Furthermore, the company has actually committed to reduce greenhouse gas emissions in addition to the achievement of efficiency in the energy usage. company has actually also tried particular philanthropic activities including a commitment to offer safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be identified that the company has taken several actions towards human and ecological sustainability. These actions are still not enough to achieve the preferred industrial growth and to decrease the criticism over the social responsibility of Case Study Analysis.


Particular long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would make it possible for the company to accomplish its goal of possible growth and minimize the criticism over the company. The alternatives might be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the cost and dangers related to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The first action that Hidesign: From Bags To Riches Case Study Help could take is to present a brand-new product line related to healthy food and beverages. The business should present a wide range of healthier items by using its substantial research study and advancement expenses.


• Ability to target large number of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social responsibility by payment of the hazardous items with healthy items.
• Might be executed within few years i.e. 3 to 5 years.


• Threat of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier items due to the addicting nature of hazardous items.
• The harmful items in the item portfolio may make the incorporation of healthy items fail to decrease criticism.
• Huge expense of research and development required to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the possible growth and lower the criticism is to get the health related companies at a high level. Financial investment in these kind of companies would enable Hidesign: From Bags To Riches Case Study Analysis to present a big range of much healthier items within a short time period with no need of significant research study and development expenditures. The benefits and drawbacks connected to alternative 3 are given listed below:


• Conserving of substantial quantity of research study and development costs for new product development.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and community development organizations.
• Fulfillment of the social duty by compensation of the harmful items with healthy items.


• The acquisition may not prove to alter the image of Hidesign: From Bags To Riches Case Study Help as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the much healthier items due to the addictive nature of hazardous items.
• The hazardous products in the product portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Hidesign: From Bags To Riches Case Study Help is to replace all of its harmful items with healthier items. This might be a substantial shift in business method and the business design at company. The replacement of dangerous items with healthier products would entirely change the marketplace position of the business and would require a a great deal of needed actions to be taken. The pros and cons connected to alternative 3 are offered listed below:


• Modification of market position of Hidesign: From Bags To Riches Case Study Help
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social obligation


• Danger of failure of the new items in the market i.e. customers might not like the taste and may not accept the healthier items due to the addicting nature of hazardous products.
• Huge expense of research study and development required to build brand-new healthy items.
• Staff member might withstand over the modification in business design and organisation technique.
• Number of years required for the application.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, issues dealt with by the company and the existing industry situation, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the company to conserve of substantial quantity of research and development expenses for brand-new item development. Along with it, acquisitions would permit incorporation of brand-new products within two years along with the capability to target large number of customers.

This Hidesign: From Bags To Riches case study is writen by : Ashok Som

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