Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Solution

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Lafarge: Evolution Of A French Cement Company To A Global Leader Case Solution

Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Help is a widely known name of a New York based, world's leading organization in the food and beverage industry. business is a leading brand name in practical treats, foods and drinks with its existence in about 200 countries.

The report consists of a deep analysis of various aspects of the social responsibilities of major business in the food and beverage industry in general, and Case Help in particular. It also supplies an analysis of the growing health and ecological issues consisting of obesity, cardiovascular disease, environmental devastation and so on in the Western countries and the role of the companies in the food and beverage industry to attend to these concerns. The report likewise provides an examination of the degree of sustainability and CSR in the Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Solution's business strategy together with the decision of how Case Study Help develops value for its customers. The report also offers certain strategic alternatives for business to include the criticism over its social responsibility with particular recommendations and an execution plan.

Concerns Recognition

Case Study Help had actually taken specific important actions relating to the ecological effects of its items, but, these steps are not enough to end up the criticism over the company's duty towards social and eco-friendly issues. This is needed to take particular strategic actions to change the market position of its specific well-known brand names and present Case Study Help as a business producing healthy items in the market. In this regard, business and other food and drink companies must utilize their power to move the customer taste towards much healthier items to eliminate the constraints in the growth of food industry.

Important Analysis

The shift from the usage of natural food to produced food has extremely impacted the health of the consumers. All of the data related to the health concerns with the incorporation of manufactured food in the market explain the frequency of the health concerns related to food system. These concerns are indirectly the result of numerous practices of the food and beverage companies for producing worth for their customers.

Worth Development at Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Help

Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Analysis being a giant business in the food and drink market, supplies high worth to its customers by various methods. Case Study Analysis has a competitive benefit in providing its items far and broad globally. The company is provided in about 200 countries with a big number of popular global brands.

The company creates value for its customers by means of supplying large number of yummy food items including salt, fat and sugar, which are the ingredients that are straight linked with the psychological core of the consumer's brain. The Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Help along with other huge food and drinks companies produce worth for its customers by controling these active ingredients in its items. Case Study Solution along with other huge business is interested in finding ways to increase the consumer value from its products through making use of the vulnerability.

Along with it, the business also creates value by means of including the healthy point in its products. The company has actually done specific efforts in order to supply healthy products and lower the share of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Analysis in total ecological devastation. Case Study Analysis has actually taken certain steps connected to the sustainability of people and environment including the 2009 announcement of the ambitious objectives and commitments associated with Case Study Analysis products, market and the community.

All of these methods have actually been effective at creating worth for the Case Study Solution customers. Increasing health associated problems have actually raised the criticism for Case Study Help.

Useful Role of Significant Food and Drink Companies in Resolving Social and Ecological Expenses Related To the Market

Certainly, significant food and beverage business consisting of business, etc. can play a positive function in dealing with social and environmental expenses associated with the industry. The ecological expenses associated with food and beverage market include the environmental devastation due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a big hazard to the presence of mankind in future.

Major reason for these ecological modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and beverage companies need to play a positive function in addressing these issues to eliminate their growth restraints related to the criticism from the ecological communities.

In order to attend to these problems, the business might either minimize their use of nitrogen abundant active ingredients or take specific actions to minimize the amount of nitrogen in the overall environment. The companies must avoid use of nitrogen fertilizers and should seek the items of those farmers that do not utilize fertilizers for their crop. Additionally, the companies might likewise purchase lowering greenhouse gas emissions worldwide. For example, the business could utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the eco-friendly costs there are specific social expenses associated with the food and beverage industry which must be dealt with by the giant food and drink companies to accomplish the industry growth and to prevent the criticism from the environmental communities. Social costs connected with the industry consists of the increasing health concerns associated with weight problems, heart problem, diabetes and so on. The giant companies could play a constructive role in addressing these problems.

The companies might move towards more healthy products by reducing the quantity of harmful compounds in their processed foods i.e. dioxin, which might result in lethal human diseases. The business might also do efforts to move customer tastes towards healthy items as they have managed the customer taste for couple of years.

Evaluation of Sustainability at Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Analysis

There was a prospective shift in the business technique and goals at Case Study Help. The brand-new CEO was concentrated on purchasing healthier items for achieving sustainable development for the company along with providing healthier future for the people and the planet both. Under the brand-new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce numerous healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand name, the products of Quaker Oats included numerous ingredients which were dangerous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Solution has actually taken certain sustainability actions for its market places. Among major examples in this regard is the Business's marketing technique related to schools. The business markets just low calories and healthy beverages options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The company has actually increased its research and advancement spending plan and has actually presented an army of health researchers to design particular healthy items.

Environmental Sustainability

In addition to the human sustainability, Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Help has taken numerous steps towards ecological sustainability. The company has actually devoted to different goals related to water, land, packaging, environment change and neighborhood. In this regard, the company committed to reduce its product packaging by millions of tones to prevent high quantity of wastages. Furthermore, the company has actually dedicated to lower greenhouse gas emissions along with the accomplishment of effectiveness in the energy use. company has likewise attempted specific humanitarian activities including a dedication to supply safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be determined that the company has actually taken numerous steps towards human and environmental sustainability. Nevertheless these steps are still not adequate to accomplish the desired industrial development and to minimize the criticism over the social responsibility of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Analysis.

Alternatives

Certain long term strategic options could be derived for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the option would enable the business to attain its objective of possible development and lower the criticism over the company. The options might be examined on the basis of the time frame that would be taken by an option to be executed along with the expense and dangers related to the alternative

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The very first action that Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Help might take is to present a new product line related to healthy food and beverages. The company needs to present a large variety of healthier products by utilizing its considerable research study and advancement expenses.

Pros:

• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by payment of the hazardous products with healthy products.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of hazardous items.
• The dangerous items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.
• Big expense of research and advancement required to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the prospective growth and reduce the criticism is to acquire the health related business at a high level. Investment in these type of business would enable Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Solution to present a large range of much healthier items within a brief time period with no requirement of substantial research and development expenses. The pros and cons related to alternative 3 are provided listed below:

Pros:

• Saving of substantial amount of research study and advancement expenses for new product advancement.
• Incorporation of brand-new items within two years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social duty by payment of the dangerous products with healthy items.

Cons:

• The acquisition may not show to alter the image of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the new items in the market i.e. consumers may not like the taste and might not accept the much healthier products due to the addicting nature of hazardous items.
• The hazardous items in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Analysis is to change all of its hazardous products with much healthier items. This could be a substantial shift in the business technique and business design at business. The replacement of harmful items with much healthier items would entirely alter the marketplace position of the business and would require a large number of essential steps to be taken. The pros and cons associated with alternative 3 are offered below:

Pros:

• Modification of market position of Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Solution
• Ability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social duty

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of dangerous products.
• Huge expense of research and advancement needed to construct new healthy items.
• Staff member might withstand over the change in business design and service technique.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the current industry circumstance, Lafarge: Evolution Of A French Cement Company To A Global Leader Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to save of big quantity of research study and advancement expenses for brand-new product advancement. In addition to it, acquisitions would allow incorporation of brand-new products within two years along with the ability to target large number of consumers. Furthermore, the acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would require big quantity of investment funds. The companies might not be able to lower the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, company might prove to be effective in attaining the targets.

This Lafarge: Evolution Of A French Cement Company To A Global Leader case study is writen by : Ashok Som

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