Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Help

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Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Help

Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Help is a well-known name of a New York based, world's leading organization in the food and beverage market. company is a leading brand name in practical snacks, foods and drinks with its existence in about 200 countries.
Case Study Solution
The report contains a deep analysis of numerous aspects of the social obligations of major companies in the food and drink market in general, and Case Analysis in particular. It also provides an analysis of the growing health and ecological concerns including obesity, heart diseases, ecological devastation and so on in the Western nations and the function of the companies in the food and beverage market to address these issues. The report likewise supplies an assessment of the level of sustainability and CSR in the Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Analysis's organisation technique along with the determination of how Case Study Solution produces value for its customers. Furthermore, the report also provides certain tactical alternatives for Case Analysis to include the criticism over its social responsibility with specific suggestions and an application plan.

Problems Identification

The giant food and beverage business was going through a criticism over its obligation towards numerous social and eco-friendly issues including; obesity, heart diseases, environmental destruction etc. These criticisms lead, to reconsider about the corporate strategy of Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Analysis. The Benjamin C Esty has realized that the general society, the lifestyle of people and the people at whole have actually been changed now. In this circumstance with increasing patterns towards much healthier items and the increasing ecological issues, Case Study Analysis must alter its instructions towards healthier products. company had taken specific essential steps regarding the ecological effects of its products, however, these steps are not enough to end up the criticism over the business's obligation towards social and ecological concerns. The required to take certain tactical actions to alter the market position of its specific well-known brands and present Online Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies must use their power to move the customer taste towards healthier products to get rid of the restrictions in the growth of food industry.

Crucial Analysis

For the few years, consumer food patterns have been altered significantly. The shift from using natural food to produced food has extremely impacted the health of the customers. Despite of the discovery of modern health strategies, the general health of people in few years have actually been highly affected. Currently about 1 billion of the people In US are obese and at least 300 million of them have obesity. Children also facing the issue of obesity. The ratios of obesity in 1980s are rather different from the present ratios. Despite of discovery of health techniques and modern methods to control obesity and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of made food in the market discuss the prevalence of the health problems associated with food system. These problems are indirectly the result of different practices of the food and drink business for developing worth for their consumers.

Value Production at Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Help

Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Solution being a huge business in the food and beverage market, supplies high worth to its customers by numerous ways. Value production in the food and drink market is done through 2 ways i.e. taste and accessibility of the product. Case Study Solution has a competitive benefit in offering its items far and wide globally. Its marketing ability makes it able to target a large base of consumers. The business is presented in about 200 countries with a large number of well-known worldwide brands. The far and wide existence of the company items provides high worth to consumers.

Furthermore, the company creates worth for its consumers by means of offering a great deal of yummy food products consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the consumer's brain. The Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Help along with other huge food and drinks companies produce worth for its customers by manipulating these components in its products. Case Study Solution together with other giant companies is interested in discovering ways to increase the customer value from its items through making use of the vulnerability.

Together with it, the business also produces value by methods of incorporating the healthy point in its products. The company has actually done certain efforts in order to offer healthy products and minimize the share of Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Help in overall ecological devastation. Case Study Help has actually taken particular steps connected to the sustainability of people and environment consisting of the 2009 statement of the ambitious goals and commitments connected to Case Study Help products, market and the community.

All of these ways have been successful at developing worth for the business customers. However, these methods have also cause the increased environmental concerns and the criticism over the company's role in increasing health and ecological obstacles. The incorporation of active ingredients like salt, fat and sugar in the business items for developing customer worth faces high amount of criticism. These active ingredients are the primary cause of certain lethal illness in human including weight problems, diabetes, heart problem and so on. Increasing health associated problems have actually raised the criticism for Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Solution.

Useful Role of Significant Food and Beverage Business in Resolving Social and Ecological Costs Associated with the Market

Undoubtedly, major food and beverage companies including business, etc. can play a positive function in attending to social and environmental expenses related to the market. The environmental costs related to food and beverage market consist of the ecological devastation due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a big threat to the presence of mankind in future.

Significant reason for these environmental changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink business. Therefore, food and drink companies should play a constructive role in addressing these problems to eliminate their development restrictions related to the criticism from the ecological neighborhoods.

In order to deal with these problems, the companies might either reduce their usage of nitrogen rich ingredients or take particular steps to lower the quantity of nitrogen in the overall environment. The companies should prevent usage of nitrogen fertilizers and should seek the products of those farmers that do not use fertilizers for their crop. The companies could also invest in decreasing greenhouse gas emissions worldwide. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the ecological costs there are specific social costs related to the food and beverage industry which need to be addressed by the huge food and beverage business to accomplish the industry growth and to prevent the criticism from the environmental neighborhoods. Social expenses connected with the market includes the increasing health issues related to obesity, heart disease, diabetes etc. The giant companies might play an useful role in attending to these concerns.

The companies might move towards more healthy items by reducing the quantity of hazardous substances in their processed foods i.e. dioxin, which could result in lethal human diseases. The companies could likewise do efforts to shift consumer tastes towards healthy products as they have actually controlled the consumer taste for couple of decades.

Evaluation of Sustainability at Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Analysis

There was a potential shift in the business technique and objectives at Case Study Help. The new CEO was focused on buying much healthier items for achieving sustainable development for the business together with offering much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the company was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to present different healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the products of Quake Oats contained several components which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Solution has taken certain sustainability steps for its market locations. Among major examples in this regard is the Business's marketing technique related to schools. The company markets only low calories and nutritious beverages options in schools.
Case Study Analysis
Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The business has actually increased its research and advancement spending plan and has presented an army of health researchers to develop specific healthy products.

Ecological Sustainability

In this regard, the business dedicated to reduce its product packaging by millions of tones to prevent high quantity of wastages. The business has actually committed to decrease greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it could be figured out that the business has actually taken numerous steps towards human and ecological sustainability. These steps are still not adequate to achieve the desired commercial growth and to lower the criticism over the social responsibility of Case Study Analysis.


Certain long term strategic alternatives might be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the reality that how the option would enable the company to achieve its objective of possible development and decrease the criticism over the business. The alternatives could be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the cost and risks related to the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The first action that Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Analysis might take is to present a brand-new product line related to healthy food and beverages. The company must introduce a broad variety of much healthier products by utilizing its substantial research and advancement expenses.


• Capability to target a great deal of consumers i.e. health conscious customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by settlement of the harmful items with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.


• Danger of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of dangerous items.
• The hazardous products in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.
• Huge expense of research study and development needed to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the potential development and reduce the criticism is to get the health associated companies at a high level. Investment in these type of companies would enable Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Help to present a big range of healthier products within a brief time duration with no need of significant research and advancement expenses. The benefits and drawbacks connected to alternative 3 are offered below:


• Saving of huge amount of research and advancement expenses for new product advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of customers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social obligation by compensation of the harmful products with healthy products.


• The acquisition might not show to alter the image of Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and may not accept the healthier items due to the addictive nature of dangerous products.
• The harmful items in the product portfolio might make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Analysis is to replace all of its dangerous products with much healthier items. This could be a substantial shift in business method and the business design at business. The replacement of harmful items with healthier items would completely alter the marketplace position of the business and would require a a great deal of required steps to be taken. The advantages and disadvantages related to alternative 3 are provided below:


• Change of market position of Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Analysis
• Ability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social responsibility


• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addictive nature of dangerous items.
• Huge expense of research and advancement needed to build brand-new healthy products.
• Worker might withstand over the modification in business model and organisation strategy.
• Number of years required for the execution.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, issues faced by the company and the current industry circumstance, Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to conserve of big amount of research study and advancement expenses for brand-new item advancement. In addition to it, acquisitions would allow incorporation of new products within 2 years in addition to the ability to target large number of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would require substantial amount of financial investment funds. Moreover, the companies might not have the ability to decrease the criticism. But, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Molycorp: Morgan Brothers Reverse Convertible Notes (C) Case Study Help could show to be effective in accomplishing the targets.

This Molycorp: Morgan Brothers Reverse Convertible Notes (C) case study is writen by : Benjamin C Esty

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