Corning Inc.: A Network Of Alliances Case Study Analysis

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Corning Inc.: A Network Of Alliances Case Analysis

Corning Inc.: A Network Of Alliances Case Study Solution is a popular name of a New York based, world's leading organization in the food and beverage market. business is a prominent brand in practical treats, foods and drinks with its presence in about 200 nations.
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The report consists of a deep analysis of various aspects of the social responsibilities of significant business in the food and drink industry in basic, and Case Solution in particular. It likewise offers an analysis of the growing health and ecological issues including weight problems, heart diseases, ecological destruction and so on in the Western nations and the role of the business in the food and drink industry to attend to these problems. The report also provides an assessment of the level of sustainability and CSR in the Corning Inc.: A Network Of Alliances Case Study Solution's company technique in addition to the decision of how Case Study Help produces worth for its consumers. The report also provides specific strategic alternatives for company to include the criticism over its social responsibility with particular recommendations and an execution strategy.

Issues Identification

Case Study Analysis had actually taken specific important actions concerning the ecological effects of its products, however, these actions are not enough to end up the criticism over the business's responsibility towards social and environmental concerns. This is needed to take certain tactical steps to alter the market position of its specific popular brand names and present Case Study Analysis as a company producing healthy products in the market. In this regard, company and other food and drink business need to use their power to move the customer taste towards much healthier products to eliminate the constraints in the growth of food industry.

Crucial Analysis

For the few decades, consumer food patterns have actually been altered drastically. The shift from using natural food to manufactured food has highly impacted the health of the consumers. Despite of the discovery of modern health techniques, the total health of individuals in few years have been highly impacted. Currently about 1 billion of individuals In US are obese and at least 300 million of them have weight problems. Kids likewise facing the issue of obesity. The ratios of weight problems in 1980s are rather various from the existing ratios. Despite of discovery of health strategies and modern methods to control obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information related to the health issues with the incorporation of made food in the market discuss the occurrence of the health issues connected to food system. These issues are indirectly the outcome of various practices of the food and beverage business for producing value for their consumers.

Worth Development at Corning Inc.: A Network Of Alliances Case Study Help

Corning Inc.: A Network Of Alliances Case Study Analysis being a huge business in the food and beverage market, provides high worth to its consumers by various means. Worth creation in the food and drink market is done through two methods i.e. taste and availability of the item. Case Study Solution has a competitive advantage in offering its products everywhere globally. Its marketing ability makes it able to target a big base of consumers. The business exists in about 200 nations with a a great deal of famous worldwide brands. The far and wide presence of the company items provides high value to customers.

Furthermore, the business creates value for its customers by means of providing large number of delicious food products including salt, fat and sugar, which are the ingredients that are straight gotten in touch with the emotional core of the consumer's brain. The Corning Inc.: A Network Of Alliances Case Study Help together with other huge food and beverages companies create value for its customers by manipulating these active ingredients in its items. Case Study Solution in addition to other giant companies is interested in finding methods to increase the customer value from its products through exploiting the vulnerability.

Along with it, the business also develops value by methods of incorporating the healthy point in its products. The business has done particular efforts in order to offer healthy items and reduce the share of Corning Inc.: A Network Of Alliances Case Study Solution in overall ecological devastation. Case Study Solution has actually taken specific actions related to the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and dedications related to Case Study Solution products, marketplace and the community.

All of these methods have succeeded at producing worth for the company customers. However, these ways have likewise cause the increased environmental concerns and the criticism over the company's role in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company items for creating customer value faces high amount of criticism. These ingredients are the primary cause of particular fatal illness in human consisting of obesity, diabetes, heart diseases and so on. Increasing health associated concerns have raised the criticism for Corning Inc.: A Network Of Alliances Case Study Analysis.

Positive Function of Significant Food and Beverage Companies in Resolving Social and Ecological Expenses Related To the Market

Undoubtedly, significant food and drink companies including business, and so on can play an useful role in dealing with social and eco-friendly costs related to the market. The eco-friendly expenses related to food and beverage market consist of the ecological devastation due to the increase of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological devastation which might be a big hazard to the existence of humankind in future.

Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the components by the food and beverage companies. Food and beverage business need to play a positive role in dealing with these issues to eliminate their development restraints related to the criticism from the ecological neighborhoods.

In order to resolve these concerns, the companies might either decrease their usage of nitrogen abundant ingredients or take certain actions to lower the quantity of nitrogen in the total environment. The business ought to prevent usage of nitrogen fertilizers and need to search out the products of those farmers that do not use fertilizers for their crop. Additionally, the business might also purchase reducing greenhouse gas emissions worldwide. For instance, the business might use renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the eco-friendly expenses there are specific social costs connected with the food and drink market which need to be resolved by the giant food and drink companies to accomplish the industry development and to avoid the criticism from the ecological communities. Social costs associated with the market includes the increasing health concerns associated with weight problems, heart disease, diabetes etc. Nevertheless, the giant companies could play a constructive role in attending to these concerns.

The companies could move towards more healthy items by lowering the amount of poisonous substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The business could also do efforts to move customer tastes towards healthy products as they have controlled the customer taste for few years.

Evaluation of Sustainability at Corning Inc.: A Network Of Alliances Case Study Help

There was a potential shift in the corporate strategy and objectives at Case Study Analysis. The new CEO was focused on investing in much healthier products for achieving sustainable development for the business in addition to providing healthier future for the people and the planet both. Under the new vision, the slogan of the company was also changed from the "fun for you" to "better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to present various healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the items of Quaker Oats consisted of numerous components which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Corning Inc.: A Network Of Alliances Case Study Analysis has taken particular sustainability actions for its market places. Among significant examples in this regard is the Business's marketing technique related to schools. The company markets only low calories and nutritious drinks options in schools.
Case Study Analysis
Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy items in its portfolio. The business has actually increased its research and advancement budget plan and has actually presented an army of health researchers to design certain healthy items.

Environmental Sustainability

Together with the human sustainability, Corning Inc.: A Network Of Alliances Case Study Solution has actually taken a number of steps towards ecological sustainability. The company has committed to numerous objectives connected to water, land, packaging, climate modification and neighborhood. In this regard, the business committed to reduce its product packaging by countless tones to avoid high amount of wastes. The company has devoted to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy usage. business has actually also attempted particular humanitarian activities consisting of a commitment to offer safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it could be determined that the business has actually taken a number of steps towards human and ecological sustainability. These actions are still not enough to accomplish the wanted industrial development and to reduce the criticism over the social obligation of Case Study Help.

Alternatives

Particular long term strategic options could be derived for the business on the basis of above analysis. These options can be examined on the basis of the fact that how the option would make it possible for the business to accomplish its objective of prospective growth and decrease the criticism over the company. The alternatives could be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and dangers related to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Corning Inc.: A Network Of Alliances Case Study Solution could take is to introduce a brand-new product line related to healthy food and drinks. The company has actually currently introduced certain heath related brands, but, the number of these brands in its portfolio is not prospective to lower the criticism and achieve possible growth. Therefore, the company should introduce a vast array of healthier items by using its considerable research and advancement expenses. The advantages and disadvantages connected to the introduction of a healthy product line in the portfolio are provided listed below:

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social duty by payment of the dangerous items with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addicting nature of dangerous items.
• The hazardous products in the product portfolio might make the incorporation of healthy products fail to reduce criticism.
• Big expense of research and advancement needed to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the prospective growth and minimize the criticism is to obtain the health related companies at a high level. Financial investment in these type of business would allow Corning Inc.: A Network Of Alliances Case Study Solution to introduce a large range of much healthier items within a brief time period with no requirement of significant research study and advancement expenditures. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Saving of big amount of research study and development costs for brand-new product development.
• Incorporation of new products within 2 years.
• Ability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social obligation by payment of the hazardous items with healthy items.

Cons:

• The acquisition might not show to change the image of Corning Inc.: A Network Of Alliances Case Study Solution as in case of Quake Oats.
• Requirement of huge amount of capital.
• Risk of failure of the new products in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of harmful items.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Corning Inc.: A Network Of Alliances Case Study Solution is to change all of its harmful items with healthier items. This could be a big shift in business method and the business design at company. The replacement of hazardous items with healthier products would completely change the market position of the company and would need a a great deal of essential actions to be taken. The pros and cons connected to alternative 3 are provided listed below:

Pros:

• Modification of market position of Corning Inc.: A Network Of Alliances Case Study Solution
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of harmful products.
• Big cost of research and advancement needed to develop new healthy items.
• Staff member may resist over the modification in business model and organisation strategy.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the company and the existing market situation, Corning Inc.: A Network Of Alliances Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the business to conserve of big quantity of research and development expenses for new product development. Along with it, acquisitions would allow incorporation of new products within 2 years together with the ability to target large number of consumers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would need big quantity of investment funds. Moreover, the companies may not have the ability to lower the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, business could show to be effective in achieving the targets.

This Corning Inc.: A Network Of Alliances case study is writen by : Christopher A Bartlett




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