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Kent Chemical: Organizing For International Growth Case Analysis

Kent Chemical: Organizing For International Growth Case Study Solution is a well-known name of a New York based, world's leading organization in the food and drink market. company is a prominent brand in practical treats, foods and drinks with its existence in about 200 nations.

The report includes a deep analysis of various elements of the social duties of major business in the food and drink market in general, and business in specific. The report likewise provides an assessment of the extent of sustainability and CSR in the Kent Chemical: Organizing For International Growth Case Study Analysis's business method along with the decision of how Case Study Solution produces value for its customers.

Problems Recognition

The huge food and beverage company was going through a criticism over its duty towards numerous social and eco-friendly problems including; obesity, heart diseases, environmental devastation and so on. These criticisms lead, to reconsider about the business technique of Kent Chemical: Organizing For International Growth Case Study Analysis. The Christopher A Bartlett has actually realized that the general society, the lifestyle of people and individuals at whole have been altered now. In this circumstance with increasing trends towards much healthier items and the increasing environmental concerns, Case Study Solution needs to change its direction towards healthier items. company had actually taken certain essential steps concerning the environmental effects of its products, but, these steps are not enough to end up the criticism over the business's responsibility towards social and environmental concerns. Therefore, the is required to take certain tactical actions to alter the marketplace position of its specific well-known brands and present Kent Chemical: Organizing For International Growth Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and beverage business should utilize their power to shift the consumer taste towards much healthier items to eliminate the restraints in the development of food industry.

Important Analysis

For the couple of years, consumer food patterns have been changed significantly. The shift from making use of healthy food to manufactured food has extremely affected the health of the consumers. Despite of the discovery of modern-day health strategies, the general health of individuals in couple of decades have been extremely impacted. Currently about 1 billion of the people In US are overweight and at least 300 million of them have weight problems. Kids likewise facing the problem of weight problems. The ratios of weight problems in 1980s are rather various from the current ratios. Despite of discovery of health techniques and modern-day ways to manage weight problems and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of manufactured food in the market explain the occurrence of the health concerns connected to food system. These problems are indirectly the result of different practices of the food and drink companies for developing worth for their customers.

Value Production at Kent Chemical: Organizing For International Growth Case Study Analysis

Kent Chemical: Organizing For International Growth Case Study Analysis being a giant company in the food and beverage market, provides high value to its customers by various methods. Case Study Help has a competitive advantage in providing its items far and large internationally. The business is provided in about 200 countries with a large number of well-known global brands.

Furthermore, the business produces value for its customers by methods of supplying a great deal of yummy food products consisting of salt, fat and sugar, which are the active ingredients that are directly gotten in touch with the emotional core of the customer's brain. The Kent Chemical: Organizing For International Growth Case Study Solution together with other huge food and beverages companies produce worth for its customers by manipulating these ingredients in its products. Case Study Help together with other huge companies is interested in discovering methods to increase the customer worth from its products through making use of the vulnerability.

Along with it, the company likewise creates value by means of including the healthy point in its items. The business has done specific efforts in order to offer healthy items and decrease the share of Kent Chemical: Organizing For International Growth Case Study Solution in overall ecological destruction. Case Study Solution has actually taken certain actions associated with the sustainability of people and environment consisting of the 2009 announcement of the enthusiastic goals and dedications connected to Case Study Solution products, market and the neighborhood.

All of these ways have actually been successful at creating worth for the Case Study Analysis consumers. Increasing health related issues have actually raised the criticism for Case Study Help.

Constructive Function of Major Food and Beverage Companies in Addressing Social and Ecological Costs Connected With the Industry

Major food and beverage companies consisting of Kent Chemical: Organizing For International Growth Case Study Analysis etc. can play a constructive role in attending to social and environmental expenses associated with the industry. The ecological expenses connected to food and drink industry consist of the environmental devastation due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a big hazard to the presence of humanity in future.

Significant reason for these ecological changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage business. For that reason, food and beverage business need to play a positive function in resolving these issues to remove their development constraints associated with the criticism from the ecological communities.

In order to address these concerns, the business might either lower their use of nitrogen abundant components or take particular steps to reduce the amount of nitrogen in the general environment. The companies should prevent use of nitrogen fertilizers and must search out the items of those farmers that do not use fertilizers for their crop. Furthermore, the companies might also buy decreasing greenhouse gas emissions worldwide. For example, the business could utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Along with the environmental costs there are specific social costs related to the food and beverage industry which need to be dealt with by the huge food and beverage business to accomplish the industry growth and to avoid the criticism from the ecological communities. Social costs connected with the industry consists of the increasing health issues connected to obesity, heart disease, diabetes and so on. Nevertheless, the huge business might play a constructive role in attending to these issues.

The business could move towards more healthy items by minimizing the quantity of hazardous compounds in their processed foods i.e. dioxin, which could result in lethal human diseases. The business might likewise do efforts to shift consumer tastes towards healthy items as they have managed the customer taste for couple of decades.

Examination of Sustainability at Kent Chemical: Organizing For International Growth Case Study Help

There was a possible shift in the business strategy and goals at Case Study Analysis. The new CEO was focused on investing in healthier products for accomplishing sustainable growth for the company in addition to providing healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

The company revealed specific goals and dedications connected to human sustainability and the environmental sustainability. Kent Chemical: Organizing For International Growth Case Study Help got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce various healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand name, the items of Quake Oats included a number of active ingredients which were hazardous to health. These dangerous active ingredients were not promoted which have ended up being the base for criticism over the healthy brands of Kent Chemical: Organizing For International Growth Case Study Analysis.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Kent Chemical: Organizing For International Growth Case Study Analysis has taken particular sustainability actions for its market places. One of major examples in this regard is the Business's marketing technique related to schools. The company markets just low calories and healthy beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy products in its portfolio. The company has increased its research study and advancement spending plan and has presented an army of health scientists to develop specific healthy products.

Ecological Sustainability

In this regard, the business devoted to minimize its packaging by millions of tones to prevent high quantity of wastes. The business has committed to reduce greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it could be identified that the business has actually taken a number of steps towards human and environmental sustainability. Nevertheless these steps are still not sufficient to attain the desired industrial development and to minimize the criticism over the social responsibility of Kent Chemical: Organizing For International Growth Case Study Analysis.

Alternatives

Specific long term tactical options could be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would make it possible for the company to accomplish its goal of potential growth and lower the criticism over the business. The alternatives might be assessed on the basis of the time frame that would be taken by an option to be executed along with the expense and risks related to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The very first action that Kent Chemical: Organizing For International Growth Case Study Solution might take is to introduce a brand-new product line related to healthy food and drinks. The company must introduce a large variety of much healthier products by utilizing its considerable research study and advancement expenditures.

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation by payment of the harmful products with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addictive nature of hazardous products.
• The harmful products in the item portfolio might make the incorporation of healthy products fail to decrease criticism.
• Substantial expense of research study and development needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the prospective development and reduce the criticism is to acquire the health associated business at a high level. Financial investment in these type of companies would permit Kent Chemical: Organizing For International Growth Case Study Help to present a big variety of much healthier items within a brief time period with no requirement of significant research study and development expenditures. The pros and cons associated with alternative 3 are provided below:

Pros:

• Saving of big amount of research and development expenses for brand-new item advancement.
• Incorporation of new items within two years.
• Capability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty by payment of the dangerous items with healthy items.

Cons:

• The acquisition may not show to alter the image of Kent Chemical: Organizing For International Growth Case Study Help as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the new items in the market i.e. customers may not like the taste and may not accept the healthier items due to the addicting nature of hazardous products.
• The hazardous products in the product portfolio might make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Kent Chemical: Organizing For International Growth Case Study Help is to change all of its dangerous items with much healthier items. This could be a substantial shift in business technique and business model at company. The replacement of harmful products with healthier items would totally change the market position of the business and would need a large number of necessary steps to be taken. The advantages and disadvantages related to alternative 3 are offered listed below:

Pros:

• Modification of market position of Kent Chemical: Organizing For International Growth Case Study Analysis
• Ability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new products in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addicting nature of dangerous items.
• Substantial cost of research and development needed to construct brand-new healthy items.
• Employee might withstand over the change in business model and organisation method.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues faced by the business and the present market situation, Case Study Help is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to save of big amount of research study and advancement expenses for new product advancement. Along with it, acquisitions would permit incorporation of new products within 2 years along with the ability to target big number of customers.

This Kent Chemical: Organizing For International Growth case study is writen by : Christopher A Bartlett

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