Ctrip: Scientifically Managing Travel Services Case Study Analysis

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Ctrip: Scientifically Managing Travel Services Case Help

Ctrip: Scientifically Managing Travel Services Case Study Help is a well-known name of a New York based, world's leading organization in the food and drink market. company is a leading brand name in practical snacks, foods and beverages with its presence in about 200 countries.

The report includes a deep analysis of numerous elements of the social obligations of significant business in the food and drink industry in general, and business in particular. The report also supplies an assessment of the level of sustainability and CSR in the Ctrip: Scientifically Managing Travel Services Case Study Solution's company technique along with the decision of how Case Study Solution develops worth for its customers.

Problems Recognition

Case Study Solution had taken particular crucial steps relating to the ecological effects of its items, however, these steps are not enough to end up the criticism over the company's responsibility towards social and eco-friendly issues. This is needed to take particular tactical steps to alter the market position of its specific popular brand names and present Case Study Help as a company producing healthy products in the market. In this regard, business and other food and beverage companies must utilize their power to move the consumer taste towards healthier items to get rid of the restraints in the growth of food industry.

Critical Analysis

For the few years, customer food patterns have actually been altered dramatically. The shift from the use of healthy food to manufactured food has actually extremely impacted the health of the consumers. Despite of the discovery of modern health methods, the overall health of people in few decades have been highly affected. Presently about 1 billion of the people In US are obese and at least 300 countless them have obesity. Children likewise facing the issue of obesity. The ratios of weight problems in 1980s are quite various from the current ratios. Despite of discovery of health strategies and contemporary ways to manage weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data associated with the health concerns with the incorporation of manufactured food in the market explain the occurrence of the health concerns connected to food system. These problems are indirectly the result of various practices of the food and beverage companies for creating worth for their consumers.

Worth Creation at Ctrip: Scientifically Managing Travel Services Case Study Solution

Ctrip: Scientifically Managing Travel Services Case Study Analysis being a huge business in the food and drink industry, provides high worth to its clients by different ways. Value production in the food and drink industry is done through 2 methods i.e. taste and accessibility of the item. Case Study Solution has a competitive benefit in providing its items everywhere worldwide. Its marketing ability makes it able to target a large base of customers. The company is presented in about 200 countries with a a great deal of popular worldwide brands. The far and wide presence of the business products supplies high value to consumers.

Furthermore, the business develops worth for its consumers by means of providing a great deal of tasty foodstuff consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The Ctrip: Scientifically Managing Travel Services Case Study Solution in addition to other huge food and drinks business develop worth for its consumers by manipulating these active ingredients in its products. Case Study Analysis along with other giant business has an interest in discovering ways to increase the consumer worth from its products through exploiting the vulnerability.

Along with it, the business also develops worth by methods of including the healthy point in its products. The business has done particular efforts in order to provide healthy items and minimize the share of Ctrip: Scientifically Managing Travel Services Case Study Help in general environmental devastation. Case Study Analysis has actually taken particular actions related to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and commitments related to Case Study Help products, market and the neighborhood.

All of these ways have actually achieved success at producing worth for the company consumers. These methods have also lead to the increased environmental concerns and the criticism over the business's function in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company products for creating consumer value faces high amount of criticism. These active ingredients are the main reason for specific fatal diseases in human including weight problems, diabetes, heart diseases and so on. Increasing health related issues have raised the criticism for Ctrip: Scientifically Managing Travel Services Case Study Help.

Positive Function of Significant Food and Drink Business in Dealing With Social and Ecological Costs Related To the Market

Certainly, major food and beverage companies including company, etc. can play a constructive function in dealing with social and ecological expenses related to the market. The ecological expenses associated with food and drink market include the environmental destruction due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a big risk to the existence of humankind in future.

Major reason for these environmental changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. Food and drink business ought to play an useful function in addressing these issues to eliminate their growth restraints related to the criticism from the ecological neighborhoods.

The business must avoid usage of nitrogen fertilizers and should browse out the products of those farmers that do not use fertilizers for their crop. The companies might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the ecological costs there are certain social expenses related to the food and drink industry which need to be attended to by the huge food and beverage companies to achieve the industry growth and to prevent the criticism from the ecological communities. Social expenses related to the industry consists of the increasing health problems related to obesity, cardiovascular disease, diabetes etc. Nevertheless, the giant companies might play an useful function in attending to these issues.

The business might move towards healthier items by decreasing the amount of toxic substances in their processed foods i.e. dioxin, which might result in deadly human illness. In addition to it, the business ought to use more nutritious active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies could likewise do efforts to move consumer tastes towards healthy products as they have actually managed the customer taste for few years. In this way the huge food and drink companies could play a positive function in addressing social and environmental expenses related to the industry.

Examination of Sustainability at Ctrip: Scientifically Managing Travel Services Case Study Help

There was a possible shift in the corporate strategy and goals at Case Study Analysis. The new CEO was concentrated on buying healthier items for achieving sustainable growth for the business along with supplying much healthier future for individuals and the planet both. Under the new vision, the slogan of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce various healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the items of Quaker Oats consisted of several ingredients which were dangerous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Ctrip: Scientifically Managing Travel Services Case Study Analysis has taken certain sustainability actions for its market locations. One of major examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and healthy drinks choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy products in its portfolio. The business has increased its research and advancement budget plan and has actually introduced an army of health scientists to create particular healthy products.

Ecological Sustainability

In this regard, the business dedicated to decrease its packaging by millions of tones to avoid high quantity of wastages. The business has actually dedicated to lower greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it could be identified that the company has actually taken numerous actions towards human and ecological sustainability. These actions are still not enough to accomplish the wanted industrial development and to lower the criticism over the social responsibility of Case Study Solution.

Alternatives

Certain long term tactical alternatives could be obtained for the company on the basis of above analysis. These options can be evaluated on the basis of the fact that how the option would enable the company to achieve its objective of potential growth and reduce the criticism over the company. Additionally, the alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be implemented together with the expense and risks associated with the option

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The first step that Ctrip: Scientifically Managing Travel Services Case Study Analysis could take is to introduce a brand-new item line related to healthy food and drinks. The company must introduce a wide variety of much healthier products by using its significant research and advancement expenditures.

Pros:

• Ability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and community advancement organizations.
• Fulfillment of the social duty by settlement of the dangerous items with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• The dangerous items in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Big expense of research study and advancement required to build new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the possible growth and decrease the criticism is to acquire the health related business at a high level. Financial investment in these type of business would permit Ctrip: Scientifically Managing Travel Services Case Study Solution to introduce a big range of much healthier items within a short time duration with no requirement of considerable research study and advancement expenditures. The advantages and disadvantages connected to alternative 3 are given listed below:

Pros:

• Saving of huge amount of research and advancement expenses for brand-new item advancement.
• Incorporation of brand-new items within two years.
• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty by settlement of the harmful items with healthy products.

Cons:

• The acquisition may not prove to alter the image of Ctrip: Scientifically Managing Travel Services Case Study Analysis as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addictive nature of hazardous items.
• The dangerous items in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Ctrip: Scientifically Managing Travel Services Case Study Analysis is to change all of its hazardous products with much healthier items. The replacement of harmful products with much healthier products would totally alter the market position of the company and would require a large number of required steps to be taken.

Pros:

• Modification of market position of Ctrip: Scientifically Managing Travel Services Case Study Analysis
• Ability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Risk of failure of the new products in the market i.e. consumers might not like the taste and might decline the healthier items due to the addicting nature of hazardous items.
• Big cost of research and development required to construct brand-new healthy items.
• Staff member might withstand over the modification in business design and service strategy.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the present market scenario, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to conserve of big amount of research and development costs for new item advancement. Along with it, acquisitions would allow incorporation of brand-new items within two years along with the capability to target large number of customers.

This Ctrip: Scientifically Managing Travel Services case study is writen by : David A Garvin

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