Nike Football: World Cup 2010 (B) Case Study Analysis

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Nike Football: World Cup 2010 (B) Case Help

Nike Football: World Cup 2010 (B) Case Study Solution is a widely known name of a New York based, world's leading company in the food and drink market. business is a prominent brand name in practical snacks, foods and beverages with its existence in about 200 nations.

The report contains a deep analysis of various aspects of the social duties of significant companies in the food and drink market in general, and Case Help in specific. It also supplies an analysis of the growing health and ecological issues including weight problems, heart diseases, environmental destruction and so on in the Western countries and the function of the business in the food and beverage industry to address these issues. The report also supplies an assessment of the degree of sustainability and CSR in the Nike Football: World Cup 2010 (B) Case Study Solution's business method together with the decision of how Case Study Help produces worth for its consumers. The report likewise supplies specific strategic alternatives for company to integrate the criticism over its social duty with particular recommendations and an implementation strategy.

Concerns Identification

The giant food and beverage company was going through a criticism over its duty towards numerous social and ecological problems including; weight problems, heart diseases, environmental destruction and so on. These criticisms lead, to reconsider about the business strategy of Nike Football: World Cup 2010 (B) Case Study Help. The Elie Ofek has understood that the overall society, the way of life of people and the people at whole have actually been altered now. In this scenario with increasing patterns towards much healthier items and the increasing ecological issues, Case Study Analysis ought to alter its instructions towards healthier items. Although, Case Study Analysis had taken particular vital actions concerning the ecological impacts of its items, however, these steps are not enough to wind up the criticism over the business's duty towards social and ecological concerns. Therefore, the is needed to take specific strategic actions to alter the market position of its certain famous brand names and present Nike Football: World Cup 2010 (B) Case Study Solution as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and drink companies need to use their power to move the customer taste towards healthier products to eliminate the restrictions in the growth of food industry.

Important Analysis

The shift from the usage of natural food to made food has extremely impacted the health of the customers. All of the data related to the health problems with the incorporation of produced food in the market explain the frequency of the health issues related to food system. These concerns are indirectly the result of different practices of the food and beverage companies for creating value for their customers.

Value Production at Nike Football: World Cup 2010 (B) Case Study Solution

Nike Football: World Cup 2010 (B) Case Study Analysis being a huge company in the food and beverage industry, offers high value to its consumers by various methods. Case Study Solution has a competitive advantage in supplying its items far and large internationally. The company is presented in about 200 nations with a big number of famous worldwide brand names.

The company creates worth for its consumers by means of supplying big number of tasty food items consisting of salt, fat and sugar, which are the components that are directly connected with the emotional core of the consumer's brain. The Nike Football: World Cup 2010 (B) Case Study Help in addition to other huge food and drinks companies develop value for its consumers by controling these components in its items. Case Study Solution together with other huge companies has an interest in finding methods to increase the customer value from its items through exploiting the vulnerability.

In addition to it, the company also creates worth by methods of incorporating the healthy point in its items. The company has done specific efforts in order to offer healthy products and minimize the share of Nike Football: World Cup 2010 (B) Case Study Analysis in overall ecological devastation. Case Study Solution has taken particular actions connected to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and dedications associated with Case Study Analysis products, market and the neighborhood.

All of these ways have actually been successful at creating value for the Case Study Solution consumers. Increasing health related issues have actually raised the criticism for Case Study Analysis.

Useful Function of Major Food and Drink Business in Attending To Social and Ecological Costs Associated with the Market

Undoubtedly, major food and drink business consisting of business, and so on can play an useful function in dealing with social and eco-friendly expenses related to the market. The ecological costs connected to food and drink market include the ecological destruction due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which could be a big hazard to the presence of humankind in future.

Significant reason for these environmental modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink companies. Food and beverage business must play an useful role in attending to these concerns to remove their growth constraints related to the criticism from the environmental communities.

In order to attend to these issues, the business might either lower their usage of nitrogen rich active ingredients or take specific steps to lower the amount of nitrogen in the general environment. The companies ought to avoid use of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. Furthermore, the companies could likewise buy reducing greenhouse gas emissions worldwide. For example, the business could use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the environmental expenses there are particular social expenses associated with the food and drink industry which need to be addressed by the huge food and drink companies to attain the market development and to prevent the criticism from the environmental neighborhoods. Social expenses associated with the market consists of the increasing health problems connected to obesity, cardiovascular disease, diabetes etc. However, the huge companies might play a constructive role in addressing these concerns.

The business could move towards more healthy items by minimizing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. The business could also do efforts to move consumer tastes towards healthy products as they have controlled the customer taste for few years.

Evaluation of Sustainability at Nike Football: World Cup 2010 (B) Case Study Solution

There was a potential shift in the corporate strategy and objectives at Case Study Help. The brand-new CEO was focused on investing in healthier products for attaining sustainable development for the company together with offering healthier future for the people and the planet both. Under the brand-new vision, the slogan of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce numerous healthier products in its portfolio. Despite of being considered a Case Solution's healthy brand, the products of Quaker Oats consisted of several active ingredients which were dangerous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Nike Football: World Cup 2010 (B) Case Study Help has taken certain sustainability steps for its market places. Among significant examples in this regard is the Business's marketing method related to schools. The business markets only low calories and nutritious beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy products in its portfolio. The business has actually increased its research study and advancement budget and has actually introduced an army of health scientists to develop specific healthy items.

Ecological Sustainability

In this regard, the business devoted to minimize its packaging by millions of tones to avoid high amount of wastages. The company has devoted to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it could be determined that the company has actually taken several steps towards human and environmental sustainability. Nevertheless these actions are still not sufficient to achieve the preferred industrial growth and to reduce the criticism over the social obligation of Nike Football: World Cup 2010 (B) Case Study Solution.

Alternatives

Specific long term strategic options might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the option would allow the business to achieve its objective of prospective growth and lower the criticism over the business. The options could be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and risks related to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The initial step that Nike Football: World Cup 2010 (B) Case Study Help could take is to introduce a brand-new product line connected to healthy food and drinks. The company has actually currently introduced certain heath related brand names, but, the number of these brands in its portfolio is not possible to lower the criticism and achieve possible growth. The business ought to introduce a wide range of healthier items by using its considerable research and development expenses. The benefits and drawbacks associated with the intro of a healthy line of product in the portfolio are given listed below:

Pros:

• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social obligation by compensation of the harmful items with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addicting nature of hazardous products.
• The hazardous items in the item portfolio might make the incorporation of healthy products fail to reduce criticism.
• Substantial expense of research and advancement required to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the possible growth and lower the criticism is to get the health associated business at a high level. Financial investment in these kind of companies would permit Nike Football: World Cup 2010 (B) Case Study Analysis to present a large range of healthier products within a short time duration without any need of significant research and advancement expenditures. The pros and cons connected to alternative 3 are provided below:

Pros:

• Saving of substantial quantity of research and development expenses for brand-new item advancement.
• Incorporation of brand-new items within two years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement organizations.
• Satisfaction of the social responsibility by payment of the harmful items with healthy items.

Cons:

• The acquisition might not show to alter the image of Nike Football: World Cup 2010 (B) Case Study Help as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the much healthier items due to the addicting nature of hazardous products.
• The dangerous items in the item portfolio might make the incorporation of healthy products fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Nike Football: World Cup 2010 (B) Case Study Solution is to replace all of its dangerous products with healthier items. The replacement of hazardous items with healthier items would entirely alter the market position of the company and would need a large number of necessary steps to be taken.

Pros:

• Modification of market position of Nike Football: World Cup 2010 (B) Case Study Solution
• Capability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and may not accept the healthier products due to the addictive nature of hazardous products.
• Huge cost of research and advancement required to construct new healthy items.
• Worker might resist over the change in the business design and service strategy.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the current industry circumstance, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the company to save of big amount of research and advancement costs for new item development. Along with it, acquisitions would enable incorporation of brand-new items within two years along with the ability to target big number of consumers.

This Nike Football: World Cup 2010 (B) case study is writen by : Elie Ofek

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