West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Help

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West Marine: Driving Growth Through Shipshape Supply Chain Management Case Help

West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Help is a widely known name of a New York based, world's leading company in the food and drink market. Case Study Analysis is a prominent brand in practical snacks, foods and drinks with its presence in about 200 countries. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its ability to market the item at everywhere locations. The business is doing efforts to make item development as its new source of competitive advantage.

The report consists of a deep analysis of numerous aspects of the social obligations of significant business in the food and drink industry in general, and company in particular. The report likewise supplies an examination of the level of sustainability and CSR in the West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Help's service method along with the decision of how Case Study Analysis develops value for its consumers.

Problems Recognition

Case Study Help had actually taken certain crucial steps concerning the ecological effects of its items, however, these steps are not enough to end up the criticism over the company's obligation towards social and eco-friendly issues. This is required to take particular tactical steps to alter the market position of its particular well-known brand names and present Case Study Solution as a business producing healthy items in the market. In this regard, company and other food and drink business ought to use their power to shift the consumer taste towards healthier items to eliminate the constraints in the growth of food market.

Critical Analysis

The shift from the usage of natural food to manufactured food has actually extremely impacted the health of the customers. All of the data related to the health concerns with the incorporation of made food in the market describe the prevalence of the health concerns related to food system. These problems are indirectly the result of numerous practices of the food and drink business for developing value for their customers.

Value Development at West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Analysis

West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Analysis being a huge company in the food and drink market, offers high worth to its consumers by different ways. Case Study Solution has a competitive advantage in supplying its items far and wide worldwide. The company is provided in about 200 nations with a large number of popular international brands.

Furthermore, the business develops value for its consumers by means of supplying a great deal of tasty foodstuff including salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the consumer's brain. The West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Solution together with other huge food and drinks business develop value for its customers by controling these ingredients in its products. Case Study Solution together with other giant companies has an interest in finding methods to increase the customer value from its products through making use of the vulnerability.

Together with it, the company also produces worth by ways of incorporating the healthy point in its items. The business has actually done certain efforts in order to supply healthy products and reduce the share of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Solution in total environmental devastation. Case Study Analysis has taken certain steps related to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and commitments associated with Case Study Help items, market and the community.

All of these ways have actually been successful at producing value for the business customers. These ways have likewise lead to the increased ecological concerns and the criticism over the company's function in increasing health and environmental obstacles. The incorporation of active ingredients like salt, fat and sugar in the company products for creating customer worth faces high amount of criticism. These components are the main cause of specific lethal diseases in human consisting of weight problems, diabetes, heart diseases and so on. Increasing health associated issues have actually raised the criticism for West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Help.

Constructive Function of Significant Food and Beverage Business in Resolving Social and Ecological Expenses Related To the Market

Undoubtedly, major food and drink business consisting of company, etc. can play an useful function in resolving social and eco-friendly expenses related to the market. The eco-friendly expenses associated with food and beverage industry consist of the ecological destruction due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which might be a huge threat to the presence of humanity in future.

Major cause of these ecological modifications is mass use of nitrogen rich fertilizers and the components by the food and beverage business. Therefore, food and beverage business need to play a positive function in resolving these concerns to eliminate their development restraints associated with the criticism from the environmental neighborhoods.

The business must avoid usage of nitrogen fertilizers and ought to browse out the products of those farmers that do not utilize fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the eco-friendly costs there are certain social costs associated with the food and drink market which should be resolved by the giant food and beverage business to attain the market development and to prevent the criticism from the ecological neighborhoods. Social expenses associated with the market includes the increasing health problems connected to obesity, heart disease, diabetes etc. The huge companies could play a positive role in dealing with these concerns.

The business might move towards more healthy products by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which could result in deadly human illness. The business might likewise do efforts to move customer tastes towards healthy products as they have managed the consumer taste for few decades.

Assessment of Sustainability at West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Help

There was a prospective shift in the corporate technique and goals at Case Study Solution. The brand-new CEO was concentrated on purchasing much healthier items for attaining sustainable development for the company in addition to supplying much healthier future for the people and the world both. Under the brand-new vision, the motto of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present various much healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand name, the items of Quaker Oats included a number of components which were hazardous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Analysis has actually taken particular sustainability steps for its market locations. One of significant examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and nutritious beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy products in its portfolio. The business has increased its research study and advancement budget plan and has presented an army of health scientists to design certain healthy products.

Environmental Sustainability

Along with the human sustainability, West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Help has taken numerous steps towards environmental sustainability. The company has actually devoted to numerous goals associated with water, land, product packaging, climate change and neighborhood. In this regard, the company dedicated to decrease its product packaging by millions of tones to avoid high quantity of wastes. The business has actually dedicated to minimize greenhouse gas emissions along with the achievement of efficiency in the energy usage. business has actually also attempted certain humanitarian activities including a commitment to provide safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it might be figured out that the business has actually taken a number of actions towards human and ecological sustainability. These actions are still not enough to achieve the preferred commercial development and to reduce the criticism over the social obligation of Case Study Analysis.

Alternatives

Certain long term tactical alternatives might be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the alternative would allow the business to achieve its objective of possible development and reduce the criticism over the company. Additionally, the options could be evaluated on the basis of the time frame that would be taken by an option to be executed in addition to the cost and risks related to the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The first step that West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Solution might take is to introduce a new item line related to healthy food and drinks. The company should introduce a broad variety of healthier items by using its substantial research and development expenditures.

Pros:

• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social obligation by payment of the harmful products with healthy products.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the healthier items due to the addictive nature of harmful items.
• The harmful items in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Substantial cost of research study and development required to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to achieve the prospective growth and lower the criticism is to obtain the health associated companies at a high level. Investment in these kind of business would allow West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Solution to introduce a big variety of much healthier products within a brief time duration with no requirement of substantial research and advancement expenditures. The pros and cons related to alternative 3 are offered listed below:

Pros:

• Saving of huge amount of research study and advancement costs for new product development.
• Incorporation of new items within two years.
• Ability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social responsibility by compensation of the harmful products with healthy products.

Cons:

• The acquisition might not prove to alter the image of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Help as in case of Quake Oats.
• Requirement of huge amount of capital.
• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the much healthier products due to the addicting nature of dangerous products.
• The harmful items in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Analysis is to change all of its dangerous products with healthier items. This could be a big shift in the business method and the business model at business. The replacement of harmful items with healthier products would completely alter the market position of the company and would require a large number of required actions to be taken. The benefits and drawbacks associated with alternative 3 are given listed below:

Pros:

• Modification of market position of West Marine: Driving Growth Through Shipshape Supply Chain Management Case Study Solution
• Capability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the new items in the market i.e. consumers might not like the taste and may decline the healthier items due to the addictive nature of dangerous items.
• Huge expense of research study and development required to build new healthy items.
• Worker may resist over the change in the business model and company strategy.
• Variety of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the current industry circumstance, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the company to conserve of big quantity of research study and advancement costs for new product development. Along with it, acquisitions would enable incorporation of new products within two years along with the capability to target big number of customers.

This West Marine: Driving Growth Through Shipshape Supply Chain Management case study is writen by : Hua L Lee

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