BYJUS In Search of Reviving Reputation among Stakeholders
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1. Background of the Company: Its inception was in 2013, but a few years back, the company’s reputational damage due to lack of service quality, a lack of brand image, poor customer experience, and financial issues led to a huge loss for the company. It took the company a few years to come out of these issues, and its revenue witnessed an increase from Rs. 38 crores to Rs. 70 crores. However, in the following years, things have not been
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I can give you a glimpse of what I went through while I was running BYJUS, and this is my honest opinion. What I have done is to change a very fundamental aspect of our brand that is being carried out for the better now. However, there are some negative consequences as well. When we launched BYJUS, we set ourselves on a very high trajectory of growth. We were the leader among the online universities. I believe that, for many, it was the only choice. A lot of our students and our staff were happy. But, at the
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When I first started BYJUS, we were one of the most popular online courses of its kind, popular across a range of domains such as Business, Technology, Entrepreneurship, Management and many more. Since then, our popularity grew and we were one of the biggest names in the online education industry. However, like most startup companies, BYJUS has had its fair share of challenges. We tried to diversify our business model, and our first attempt was to develop BYJUS Learning Platform. It was a bold move, but we wanted to establish
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BYJUS is a popular name in India’s Online Education Space. As an online education company, BYJUS has been offering its services since 2009, and is now one of the most widely known brands in the Online Education Space. Its business model is unique – BYJUS is an online portal which offers online courses, online exams and online testing services. BYJUS claims to be a learning destination for India’s students and young professionals. But, all good things come to an end. BYJUS failed to establish itself as the
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By 2020, 20% of our students did not pay any amount of tuition fees to BYJUS. right here There’s a big difference here, isn’t it? Our growth is at 30% annually. We have a good reputation among the stakeholders. If you haven’t checked it out yet, it is still a good news! That’s great news. There are many things we have achieved since we started our journey in 2011. But we have some work to do, I am sure.