Apple Inc Price Strategy in India
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i am always impressed when i read a book or article which offers a different perspective on a subject that has become cliched. For years the Indian consumer market has been characterized by its high levels of consumerism and low levels of purchasing power. Learn More Here In the 1970s and 1980s, when I first arrived in India, this dynamic was at its peak, and multinational companies such as Philips, Motorola, IBM, General Motors, and Microsoft were eager to take advantage of it. The Indian consumer, they believed, was
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In recent times, Apple Inc’s price strategy in India has been significantly different from the one adopted in the U.S. The company’s Indian growth story started in 2012 when it launched the iPhone 5S and iPhone 6 in India. At that time, the Indian smartphone market was dominated by its competitors, and Apple had to contend with some serious challenges such as the price difference, the availability of different models, and the lack of affordable models. However, Apple’s initial marketing strategies such as the “i
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Apple Inc price strategy in India: Apple’s price strategy in India has always been a unique one. Initially, it entered the Indian market by launching its flagship product, iPhone, only in the festive season of Diwali. you could look here However, since then, the company had been gradually increasing its footprint in the country. In 2016, it launched its flagship product – Apple Watch – in India. Apple’s price strategy is not limited to these launches, but it also priced products to make them affordable to the masses
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In a recent survey by Gartner, India has been ranked as the fastest-growing market for consumer devices with a 31.4% increase in the year-on-year quarterly growth of portable media and digital cameras, laptops, and desktops, in 2011. The growth in the market is attributed to a robust economic environment and the of high-end devices and features such as 3G, Bluetooth and WiFi connectivity. The market is dominated by two companies: Samsung and