The Answer Series Digital Disruption in an Established South African Educational Publisher
Case Study Analysis
“The Answer Series,” the brainchild of two seasoned educators, is the largest digital educational resource in South Africa. In 2014, the founders of The Answer Series saw the need for digital learning tools in the country, specifically in schools. In the past five years, The Answer Series has grown to an audience of 500,000 educators, with over 1 million subscribers in South Africa, and has been distributed in the United States and the UK. The Answer Series has also had a presence at the London Book Fair,
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Education, particularly higher education in South Africa, has never been better than it is right now. This is largely due to technological advancements and advancements in education in general. The world has come to understand that education is fundamental and that it can create immense value. It is in this context that I have recently acquired the ownership of an established South African educational publisher that is on a mission to disrupt the education industry. Background The educational publisher in question, which I will call Education Services (Pty) Ltd, is headquartered
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The Answer Series Digital Disruption in an Established South African Educational Publisher The answer series is an ongoing series of 100 digital textbooks published by an established educational publisher in South Africa. The series comprises 10 books in a broad range of subjects, including maths, science, social sciences, English language, history, literature, philosophy, religion, and a few specialised textbooks. The publisher is a family-run entity with a strong heritage in the education sector. The company has been publishing digital textbooks since
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I had the pleasure of working with The Answer Series, a South African-based educational publishing company. Continued At the outset of my association with them, I had noticed that while they had a strong digital footprint, their brand had not gained traction. Click This Link There are several aspects of our digital disruption plan, and we have set ourselves a target of 50% digital subscriptions within five years. Firstly, the company’s core publication line, The Answer Series, was struggling to adapt to the current market trends. Traditionally, most subscribers read these
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“I used to be the world’s top expert case study writer.” I’m still here, as an educator, teacher and mentor, writing case studies, whitepapers and publications to keep up with the demands of the ever-changing industry. But lately, I’ve been doing some more writing that feels different. In 2015, as I started out on my career in education, I set my sights on the most innovative educational publisher in South Africa – a publisher that revolutionized educational outcomes,
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A publishing group known for quality education resources had been facing increasing competition from new online-led education publishers. In order to remain relevant and profitable, the publisher needed a radical disruptive technology to ensure sustainability. I joined the organization at a crucial stage. They were already familiar with the current market trends, yet they were at a loss on how to deal with new digital disruption. I shared my vast experience, strategic thinking, and expert opinion, which helped them identify the best disruptive solution—an open access digital publishing platform that lever
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