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“With the rise of online food stores and their convenient ordering services, HEB has faced a challenge of keeping its traditional market segment. To do so, the grocer has responded with its ‘own brands’ (OBs) – private label food brands that offer a convenient, personalized and cost-effective solution to its customers. Although HEB’s OBs account for only a small portion of its total food sales, they play a crucial role in helping to maintain the company’s customer loyalty. “Own brands provide our

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Healthy Beans Own Brands (HB) was launched in August 2017 in partnership with Sysco and was designed to offer customers healthier options at lower prices than competitors. In the first nine months, sales of HB beans grew 27% and sales of HB tortillas grew 17%. In the second quarter of this year, sales of HB tortillas grew another 9% to over $2 million. Sales of the HB brand of tortillas grew by 50%, primarily driven by

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Over the last decade, HEB Own Brands has been a part of the HEB Corporation’s expansion strategy. The company’s strategy is to expand the variety of products offered at its supermarkets beyond traditional grocery items. They have successfully done so by acquiring Own Brands and opening new stores that carry these products. case study analysis HEB Own Brands offers a wide variety of private label products at discount prices, including baked goods, snacks, and beverages. These products are unique in taste and texture, making them a standout in