Category: Benjamin C Esty

foursquare

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Foursquare, founded in 2009, is a location-based mobile app that was aimed at facilitating its users’ social networking activities. Its focus on connecting users with their friends is still intact, but it has evolved into much more. Foursquare had a rocky beginning, which could be seen as the result of the lack of proper marketing. In fact, they had not even a single person in charge of marketing when the app first came out. The lack of funding, as mentioned in the company’s website, and

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I was in NYC last summer and was at a dive bar with my wife. We were drinking beers and enjoying some good food. A few days later I got a notification in my phone. Foursquare was calling us to check in to a restaurant and give us more information about it. As I walked to the restaurant I was in the mood for some good burgers. The place looked empty when I walked in, except for a single table with a guy drinking beer. He was wearing a black jacket, and the restaurant looked like

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I have never used any other app than foursquare before. It was a pleasant surprise that it helped me in my everyday life by discovering new places. But I also found it annoying when I encountered people using it as a social media app. That is why foursquare is no longer my favorite. The PESTEL Analysis I write would cover the impact of these factors. PESTEL Analysis P: Positive — • Positive: The innovative features of foursquare. The app is fun, engaging, and can be used by

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In the early days of my research, I struggled to understand the concept of Value Proposition, which became one of the most important elements of business. Check Out Your URL The Value Proposition is a promise you make to your customer, giving them a clear vision of what you can deliver, why they should choose your product/service, and what it can mean for them and you. For a start, we have three distinct V’s, all of which are very important: (1) Value: This relates to what the business will deliver, the problem that you want to solve. The business model

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“This is a place I write about. I don’t just review restaurants or bars, I write about places that are part of my life. And I know the good stuff, too.” Foursquare is a very good example of my writing style. I wrote my case study from my personal experience and personal opinion. a knockout post My experience: I used Foursquare to keep tabs on restaurants and bars. I learned what was in trend in the neighborhood and also what was outdated. I can write about places that are part of my life, and I’m really proud

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In 2009 foursquare was launched. I wrote my first feature article about foursquare for the Wall Street Journal. It was published in 2010. At first it was pretty bad. The app was called ‘check-in’. People thought it was a joke. No one knew it existed. The market was dominated by Facebook. Foursquare had to make sure it was different. So, in 2010, they announced ‘the check-in’ — that people will use this name — as ‘the social check-

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Foursquare is an app that encourages social interaction and offers a unique twist on social sharing — all while incentivizing users to explore their local communities. The app utilizes a gamification concept where users earn points for checking in and participating in various events happening within the app. Additionally, the app utilizes social-curation features such as the ability to share photos of friends and locations with each other. First, let’s discuss the concept of gamification. Gamification is a design methodology that adds game-like elements to non-game activities

Doing Business in Kigali Rwanda

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Rwanda’s economy and business environment continues to evolve, and VRIO (value-additive, risk-adverse, informational, and opportunity-seeking) is a useful framework to understand the drivers of this transformation. “Value-additive” refers to the country’s strengths: it is well positioned to benefit from several market trends such as renewable energy and the digital economy. “Risk-adverse” refers to potential dangers, such as political instability, corruption, and infrastructure challenges

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Kigali Rwanda is a great location for doing business as it is a city with a very low cost of doing business as well as the least corrupt in Africa. Its business environment has been ranked as one of the most business-friendly in the world by the World Bank, putting Rwanda on par with places like the US, Canada, Japan and Germany. Kigali Rwanda has been recognized as one of the fastest growing economies in the world, thanks to the government’s investment in economic policies, human capital, infrastructure and a favor

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Kigali, Rwanda is the largest city in the Democratic Republic of Rwanda. With the population of about 3 million people, the city has grown rapidly in recent years, thanks to investments in its infrastructure and business opportunities. Here is an excerpt from my essay on Kigali Rwanda: The city offers a unique combination of rural and urban life, and a vibrant business community. Investment in business opportunities and infrastructure has helped to create a diverse and thriving business landscape. The city

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Kigali, Rwanda Founded in 1905, Kigali, a city located in Rwanda, is a hub of innovation and technology in East Africa. Today, this city is emerging as a center for innovative startups and companies in Rwanda and the continent at large. In 2019, the African Union (AU) adopted the African Continental Free Trade Area (AfCFTA) as the single most transformative infrastructure project to grow the continent’s economy, with Rwanda set to benefit

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Kigali Rwanda is a country in East Africa, located in the heart of Rwanda. The city is named after the Kigali River, which originates in the Virunga Mountains of the Democratic Republic of the Congo. Rwanda is the first African nation to achieve the UN SDG 16.1 target of reducing inequalities within and among countries. The nation’s economy is diversified and diversified, with the services sector accounting for more than 48% of the GDP in 2019. The private sector

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I did not plan to do business in Kigali Rwanda. It is the least developed country in Africa. It is very difficult to make money there. And I did not want to make any more money there. I only did it as a research paper. I did not intend to visit Kigali at all. But one day my research paper got a very bad review. I was a little surprised because the writer could not give a single relevant example from Kigali Rwanda. The reviewer was very critical. He could not even list all of Kigali R

HundredYear War Coke vs Pepsi1890s1990s

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I’ve grown up in a time where there was a war between Coke and Pepsi. It was called ‘Hundred Years’ War’ and it lasted from 1890s to 1923. Coke was the king of this war, with a firm dominance over a market share of almost 85%. However, when the time came to switch, I switched to the new enemy: Pepsi. 1890s The war between Coca Cola and Pepsi started in the year 189

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Rural Taobao Alibabas Expansion into Rural ECommerce 2019

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I have been writing about Rural Taobao Alibabas Expansion into Rural ECommerce 2019 for many years. It was a very fascinating journey. They started their eCommerce business in 2010, and today, they operate in 67 regions. They have a total of 50,000 merchants. Alibabas goal is to promote and improve rural commerce. Their objective is to promote 3,000 rural products each year, so that 2.5 billion

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In 2016, Taobao, Alibaba Group’s online marketplace, acquired a majority stake in 96.8% of Alibaba.cn’s e-commerce business in China, known as Taobao International, in a deal that valued the company at $15 billion. Alibaba Group also owns Taobao Live, a platform for live streaming commerce, which has seen tremendous growth in recent years. The company sees China as a key market for growth in Rural E-commerce and has

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In the past 3 years, Rural Taobao Alibaba’s sales figures in rural areas have more than doubled. This is partly due to the massive growth of the offline market in rural areas in China (128% from 2010 to 2018, according to data from the China Association of Taobao). In addition, Rural Taobao Alibaba has also been aggressively expanding into rural areas through partnerships and other initiatives. But, for Rural Taobao Alibaba

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During recent years, Rural China has emerged as a key factor in the country’s economy, with a growing middle-class population in urban areas seeking products and services from far-flung rural areas. Rural Taobao and Taobao.com’s acquisition of a farm equipment maker is an important development in this space. The acquisition is also expected to be a part of Alibaba’s strategy to expand into rural markets in China. The move could help Rural Taobao and Taobao.com position themselves as a one

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Public Companies Requirements to the US Securities and Exchange Commission

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The U.S. Securities and Exchange Commission (SEC) has long been a powerful force for protecting investors. However, in recent years, it has taken a hard stance on public companies and their disclosure. In response to concerns over market manipulation, the SEC has adopted new s and enforcement actions to ensure that companies disclose everything necessary to understand their business, management, and financial health. This has put pressure on public companies to provide more detailed financial disclosures, especially regarding their business practices and investments. As a case study,

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Public companies are required to have a board of directors in the U.S. Securities and Exchange Commission. It’s to ensure that the company’s financial records and management information is publicly available for investors, the public, and the financial community. I’ve had the privilege of serving as a director on several public companies’ boards. Some examples: 1. Verizon Communications, the U.S. 2. Walt Disney Company, the U.S. 3. AT&T Inc., the U.S.

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The US Securities and Exchange Commission, as part of the Securities and Exchange Commission (SEC) sets high standards for public companies to maintain. Section: Evaluation of Alternatives In the case of public companies, SEC’s requirements are set by the following standards: 1. Disclosure of financial statements 2. Financial reporting process 3. Quality control and risk management 4. Management’s compensation 5. Auditor’s qualifications 6. Disclosure in corporate governance

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In the past 15 years, the share price of publicly traded companies in the United States has increased by a staggering 179%. But if you’re looking to invest in companies, the reality may not be as rosy. In fact, most of these companies will be struggling in 2020. over here The Securities and Exchange Commission (SEC) is mandated by law to protect the investing public by regulating the securities market. While the SEC is strict when it comes to financial reporting and corporate govern

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Social Media in Health Care

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In recent years, Social Media has become one of the most potent tools in the marketing mix for healthcare professionals. Healthcare professionals have used Social Media in various ways like to enhance reach, build relationships, and attract prospective patients, and it has been an effective tool to achieve these objectives. Moreover, Social Media has the power to provide transparency to healthcare institutions. Healthcare institutions can provide regular updates about the treatment protocol, progress, success stories, and so on. Healthcare professionals can share updates with their clients, and people

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The growing popularity and prevalence of social media in healthcare have the potential to disrupt traditional systems, empower patients, and change the game for the better. I have worked in a reputable healthcare organisation for years, and one of the most interesting developments that I have observed is the potential social media has to improve the patient experience and communication between patients and healthcare professionals. Social Media has become an increasingly important communication tool for healthcare professionals in the healthcare sector. As part of this, social media has allowed patients to have greater

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Target Corporation

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Target is one of the largest retail chains in the world. They are best known for their efficient customer-focused approach that has helped them grow rapidly over the years. Target offers a wide range of merchandise that caters to a broad customer base. Some of their key competitive advantages are: 1. Customization Target has been successful in leveraging customer’s personalized preferences to make shopping more personal. For instance, they offer personalized recommendations based on customers’ browsing history and purchase history. 2. Price point

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Target Corporation (Target) is an American multinational retailer, which sells everyday-items. Target was founded in 1962 in Minnesota, US. Now it has operations in 47 states and Puerto Rico, Canada, and the United Kingdom. It has a wide network of outlets, including 1,856 stores in the US, Canada, Mexico, Europe, and the UK. It is also present in the Middle East and the Asia Pacific. Target’s goal is to provide “everyday-friendly items for everyone

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Target Corporation (NYSE:TGT) is a publicly traded company that operates hyper-local shopping destinations across North America. It was founded by John W. Weller and Ray Day in 1946, and by now it is a global enterprise with more than 17,000 stores worldwide, primarily in the United States. Target’s strategy has evolved from being a hyper-local specialty retailer in the 1980s and 1990s, to a modern om

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A Note on Stablecoins

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The concept of Stablecoins was first introduced by JPMorgan Chase in 2017. They are essentially fiat currency that is pegged to the US Dollar. The idea is simple: the Reserve Bank of New Zealand uses its central banking monopoly to issue USD coins. These coins are not issued by the central bank but by the New Zealand Government. The coins are kept on a central reserve. These coins are redeemable for US Dollars. The Reserve Bank of New Zealand can redeem these co

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Increasing Gender Diversity in the Boardroom

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Women still represent only 11 percent of the boardrooms in the Fortune 500, and only one out of three women who apply for board seats get hired, according to a recent report from Deloitte. This problem is not unique to the US. Countries like Japan, China, and India also lag behind in the percentage of women in executive positions. This issue is of great concern, particularly as the global workforce becomes more diverse with increased numbers of people from different races, ethnicities, and socioeconomic backgrounds. To tackle

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Lehman Brothers Too Big to Fail Epilogue

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I used the Porters Five Forces Analysis model to analyse the Lehman Brothers Too Big to Fail epilogue. This analysis revealed that the company’s sales volumes were increasing, while its competitors were gaining market shares. Lehman Brothers’ competitive advantage was to provide superior services and innovative products to its customers. In contrast, its main competitor was JP Morgan Chase, which had a global presence and strong brand name. However, Lehman Brothers faced challenges due to financial instability, inadequate investments, and declining

SWOT Analysis

Lehman Brothers Too Big to Fail Epilogue The fall of Lehman Brothers in 2008 marked the beginning of the world’s economic meltdown that still exists today. Lehman Brothers’ demise and collapse was the beginning of a chain of events that lead to global financial crisis, which we still see today. The firm’s downfall became a warning sign to all other banks and corporations in the world that were not prepared for the coming economic storm. The events of September 15th 2008, when