Cisco Systems 2001 Building and Sustaining a Customer Centric Culture
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As Cisco’s vice president of global services, my primary focus during the past three years has been on our customer centric culture. To get to know our customers better, I’ve been traveling the world, working with thousands of partners, and speaking to hundreds of thousands of customers. My journey began in 1999, when I was asked to create a customer centric culture for Cisco. It was not my first day at Cisco, but it was the one that convinced me that it was the right place for me to be.
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As Cisco’s customer centric culture is the heart and soul of the business, its leaders understand that a critical aspect of its culture is customer focus. In their words: “In every company, there are the customers, there are the shareholders, there are the suppliers, and there are the employees. You want to focus your company’s energies, and your business, and your people, around the customers.” We knew it wasn’t that simple, however. “A culture is something more than a set of values,” according to Michael Hatch
SWOT Analysis
I had the pleasure of writing this Cisco Systems SWOT Analysis for their 2001 Annual Report, as one of my assignments as a marketing intern. I’m a big Cisco fan, and the company’s culture and history resonate with me greatly. As a marketer for Cisco, I can easily understand their customer-centric philosophy. I was struck by how genuinely interested Cisco was in its customers, and how deeply committed they were to supporting them. As the marketing manager for C
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“My 1999 Cisco Systems 2001 Building and Sustaining a Customer Centric Culture case study assignment was a great challenge. To present the material, I decided to write it in first-person point of view. I also added the sections about the company’s challenges and a few personal anecdotes related to their transformation. I used the 2% mistake concept, and I added 2% mistakes in spots where I had a natural rhythm.” As I said, I focused on the company’s challenges
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Cisco Systems (1998) is a global networking corporation headquartered in San Jose, California. It is best known for building and maintaining high-performance networks. Its products are primarily networked routers, switches, servers, and network equipment. Cisco’s approach to customer centric culture, as described by its VP of Customer Experience and Executive Lead, is customer-centric. This means that Cisco places great emphasis on understanding and serving its customers. Customers are the focal point of
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Cisco Systems is an IT solutions provider headquartered in San Jose, California. a knockout post As of June 30, 2001, it was ranked third in the Information Technology Industry Council’s Information Technology Services Market Size and Growth study, with sales of $3.6 billion, and a 30.7% increase from the previous year. “It’s our philosophy,” says Dion Hinchcliffe, vice president of business solutions and services, “to build a company built around the customer.” Since Cisco Systems was founded