The National Geographic Society Case Study Help

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The National Geographic Society Case Solution

The National Geographic Society Case Study Analysis is a well-known name of a New York based, world's leading company in the food and beverage industry. business is a prominent brand name in practical snacks, foods and drinks with its existence in about 200 countries.
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The report includes a deep analysis of various elements of the social obligations of significant business in the food and beverage industry in general, and Case Analysis in specific. It also offers an analysis of the growing health and ecological issues consisting of obesity, heart diseases, ecological destruction etc. in the Western nations and the function of the companies in the food and beverage industry to deal with these problems. The report likewise provides an assessment of the extent of sustainability and CSR in the The National Geographic Society Case Study Help's business technique along with the decision of how Case Study Analysis produces worth for its consumers. The report likewise supplies particular tactical options for business to include the criticism over its social duty with particular suggestions and an execution strategy.

Issues Identification

The huge food and beverage business was going through a criticism over its duty towards numerous social and eco-friendly problems consisting of; weight problems, cardiovascular disease, ecological destruction etc. These criticisms lead, to reconsider about the corporate method of The National Geographic Society Case Study Analysis. The David A Garvin has realized that the total society, the way of life of individuals and individuals at whole have actually been changed now. In this situation with increasing patterns towards much healthier products and the increasing ecological concerns, Case Study Analysis needs to alter its instructions towards healthier products. company had actually taken certain important steps regarding the environmental impacts of its items, but, these steps are not enough to end up the criticism over the company's responsibility towards social and ecological issues. The needed to take certain strategic steps to alter the market position of its certain well-known brand names and present Online Case Study Help as a business producing healthy products in the market. In this regard, Case Study Solution and other food and drink business need to utilize their power to move the customer taste towards much healthier items to remove the constraints in the growth of food market.

Critical Analysis

For the few decades, customer food patterns have been changed significantly. The shift from making use of health food to made food has highly impacted the health of the consumers. Despite of the discovery of modern-day health methods, the general health of individuals in couple of decades have actually been highly affected. Presently about 1 billion of individuals In US are overweight and a minimum of 300 countless them have weight problems. Kids also dealing with the problem of weight problems. The ratios of weight problems in 1980s are rather various from the existing ratios. Despite of discovery of health techniques and contemporary ways to manage weight problems and other illness, the ratio of obesity has been doubled form the level of 1980. All of the data related to the health issues with the incorporation of made food in the market explain the frequency of the health issues associated with food system. These issues are indirectly the result of different practices of the food and drink business for creating value for their consumers.

Value Creation at The National Geographic Society Case Study Analysis

The National Geographic Society Case Study Analysis being a huge company in the food and drink market, supplies high worth to its clients by different ways. Value development in the food and beverage industry is done through 2 ways i.e. taste and availability of the item. Case Study Solution has a competitive advantage in offering its products everywhere globally. Its marketing ability makes it able to target a large base of customers. The business is presented in about 200 nations with a large number of well-known global brands. The far and wide presence of the business items provides high worth to consumers.

Additionally, the company develops value for its consumers by means of offering large number of delicious food consisting of salt, fat and sugar, which are the ingredients that are directly connected with the psychological core of the customer's brain. The The National Geographic Society Case Study Solution along with other giant food and beverages companies produce value for its consumers by controling these active ingredients in its products. Case Study Help in addition to other giant companies is interested in discovering methods to increase the consumer worth from its items through exploiting the vulnerability.

Along with it, the company also produces value by means of including the healthy point in its items. The company has done certain efforts in order to offer healthy items and reduce the share of The National Geographic Society Case Study Solution in overall ecological devastation. Case Study Help has taken specific actions connected to the sustainability of individuals and environment consisting of the 2009 statement of the ambitious objectives and commitments related to Case Study Help products, market and the community.

All of these ways have actually been effective at developing worth for the Case Study Analysis customers. Increasing health associated issues have actually raised the criticism for Case Study Solution.

Constructive Function of Significant Food and Drink Business in Attending To Social and Ecological Expenses Connected With the Industry

Indeed, major food and drink companies consisting of business, etc. can play a constructive role in addressing social and environmental costs related to the industry. The environmental expenses connected to food and beverage market include the environmental destruction due to the influx of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a big risk to the presence of mankind in future.

Major reason for these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink business. Food and beverage business need to play a positive role in attending to these problems to eliminate their growth restrictions related to the criticism from the ecological communities.

The companies must avoid usage of nitrogen fertilizers and ought to search out the products of those farmers that do not use fertilizers for their crop. The companies might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the ecological expenses there are specific social costs associated with the food and drink market which need to be dealt with by the huge food and drink business to accomplish the industry growth and to prevent the criticism from the environmental communities. Social costs related to the industry consists of the increasing health issues related to weight problems, heart problem, diabetes and so on. Nevertheless, the giant companies could play a constructive function in resolving these concerns.

The business could move towards more healthy items by reducing the amount of hazardous substances in their processed foods i.e. dioxin, which could result in deadly human diseases. The business could also do efforts to shift consumer tastes towards healthy products as they have actually managed the consumer taste for few decades.

Evaluation of Sustainability at The National Geographic Society Case Study Solution

There was a prospective shift in the corporate method and objectives at Case Study Solution. The new CEO was concentrated on investing in healthier items for attaining sustainable growth for the company together with providing healthier future for individuals and the planet both. Under the brand-new vision, the motto of the business was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

company got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce various much healthier products in its portfolio. Despite of being considered a Case Analysis's healthy brand name, the products of Quaker Oats included several components which were harmful to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, The National Geographic Society Case Study Solution has actually taken particular sustainability actions for its market places. Among significant examples in this regard is the Company's marketing strategy related to schools. The business markets only low calories and nutritious drinks choices in schools.
Case Study Analysis
Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy items in its portfolio. The company has actually increased its research study and development spending plan and has presented an army of health scientists to create certain healthy products.

Ecological Sustainability

Along with the human sustainability, The National Geographic Society Case Study Analysis has taken numerous steps towards environmental sustainability. The business has actually dedicated to different goals related to water, land, packaging, climate modification and neighborhood. In this regard, the company dedicated to decrease its product packaging by countless tones to prevent high quantity of wastages. Moreover, the company has committed to minimize greenhouse gas emissions along with the achievement of performance in the energy usage. company has likewise tried particular philanthropic activities consisting of a dedication to offer safe drinking water to 3 million people in establishing nations by 2015.

On the basis of above analysis, it could be determined that the company has taken a number of actions towards human and environmental sustainability. Nevertheless these steps are still not sufficient to accomplish the desired commercial growth and to decrease the criticism over the social responsibility of The National Geographic Society Case Study Solution.


Certain long term strategic alternatives could be obtained for the business on the basis of above analysis. These options can be examined on the basis of the fact that how the option would enable the company to achieve its objective of prospective development and lower the criticism over the company. The alternatives could be evaluated on the basis of the time frame that would be taken by an alternative to be executed along with the expense and dangers related to the alternative

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The first action that The National Geographic Society Case Study Help might take is to present a brand-new product line related to healthy food and drinks. The company needs to introduce a broad range of healthier products by utilizing its substantial research and advancement expenses.


• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by settlement of the hazardous products with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.


• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the much healthier items due to the addictive nature of harmful products.
• The hazardous items in the item portfolio might make the incorporation of healthy products fail to reduce criticism.
• Huge cost of research and advancement needed to construct new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the prospective growth and minimize the criticism is to get the health related business at a high level. Financial investment in these kind of business would allow The National Geographic Society Case Study Solution to introduce a large range of much healthier items within a brief time period with no requirement of significant research and advancement expenditures. The advantages and disadvantages connected to alternative 3 are given below:


• Saving of big quantity of research and advancement expenses for brand-new item development.
• Incorporation of new products within 2 years.
• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social duty by payment of the hazardous products with healthy items.


• The acquisition might not show to change the image of The National Geographic Society Case Study Solution as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the new items in the market i.e. consumers may not like the taste and may decline the much healthier products due to the addicting nature of harmful products.
• The harmful products in the product portfolio might make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The National Geographic Society Case Study Solution is to change all of its harmful items with healthier items. This could be a substantial shift in the business strategy and business design at company. The replacement of dangerous items with much healthier items would totally change the market position of the business and would need a a great deal of essential steps to be taken. The pros and cons associated with alternative 3 are provided listed below:


• Modification of market position of The National Geographic Society Case Study Analysis
• Capability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty


• Threat of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the much healthier products due to the addicting nature of harmful products.
• Substantial cost of research study and development needed to build brand-new healthy products.
• Staff member might withstand over the change in the business model and company technique.
• Number of years needed for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, concerns dealt with by the business and the existing market scenario, The National Geographic Society Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to conserve of substantial amount of research study and advancement costs for brand-new item advancement. Together with it, acquisitions would permit incorporation of new products within 2 years together with the ability to target large number of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would require huge amount of financial investment funds. The companies may not be able to decrease the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, company might show to be successful in attaining the targets.

This The National Geographic Society case study is writen by : David A Garvin

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