Diageo plc
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Diageo plc is a multinational drinks company, known for its worldwide alcoholic beverage products, primarily in the spirits, beer and wine categories. It is one of the biggest drinks conglomerates in the world. Founded in the UK in 1927, Diageo has its headquarters in London, UK, and operates in more than 180 countries across the world. The Company is divided into three divisions: 1. William Grant & Sons (WGS) – Offers and distributes
Marketing Plan
Diageo plc is the world’s largest spirits company with a global market capitalisation of $202 billion. Its headquarters are located in London, UK. Diageo, with its portfolio of leading brands like Guinness, Johnnie Walker, Crown Royal, and Ovaltine, generates revenues of $24.7 billion annually. In Diageo’s current strategy, the company has adopted a three-step approach—invest in growth, optimize cost, and increase operational efficiency. The company’s
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