An Entrepreneurs New Product Development Journey Case Study Solution

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An Entrepreneurs New Product Development Journey Case Solution

An Entrepreneurs New Product Development Journey Case Study Analysis is a well-known name of a New York based, world's leading company in the food and drink industry. Case Study Help is a prominent brand name in convenient snacks, foods and beverages with its presence in about 200 nations. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere locations. The business is doing efforts to make item advancement as its brand-new source of competitive advantage.

The report consists of a deep analysis of numerous aspects of the social responsibilities of major business in the food and beverage market in general, and Case Help in particular. It likewise provides an analysis of the growing health and environmental problems including obesity, cardiovascular disease, environmental destruction and so on in the Western nations and the role of the business in the food and beverage market to attend to these issues. The report likewise offers an assessment of the level of sustainability and CSR in the An Entrepreneurs New Product Development Journey Case Study Solution's service technique in addition to the determination of how Case Study Solution creates worth for its customers. Moreover, the report also supplies particular tactical options for Case Help to incorporate the criticism over its social obligation with certain suggestions and an application strategy.

Problems Identification

The giant food and beverage business was going through a criticism over its obligation towards various social and eco-friendly issues including; obesity, heart diseases, ecological destruction and so on. These criticisms lead, to reassess about the business strategy of An Entrepreneurs New Product Development Journey Case Study Help. The Elie Ofek has understood that the overall society, the way of life of people and the people at whole have been altered now. In this circumstance with increasing patterns towards healthier products and the increasing environmental issues, Case Study Help must alter its direction towards much healthier items. company had taken particular important steps regarding the environmental impacts of its items, but, these steps are not enough to end up the criticism over the company's responsibility towards social and ecological concerns. For that reason, the is required to take specific tactical steps to change the market position of its particular famous brands and present An Entrepreneurs New Product Development Journey Case Study Help as a company producing healthy products in the market. In this regard, Case Study Help and other food and beverage business need to utilize their power to shift the customer taste towards healthier items to get rid of the constraints in the growth of food industry.

Important Analysis

The shift from the usage of natural food to manufactured food has highly impacted the health of the customers. All of the information related to the health concerns with the incorporation of produced food in the market explain the occurrence of the health problems related to food system. These issues are indirectly the result of numerous practices of the food and beverage companies for producing worth for their consumers.

Worth Production at An Entrepreneurs New Product Development Journey Case Study Analysis

An Entrepreneurs New Product Development Journey Case Study Solution being a giant business in the food and drink market, provides high value to its consumers by different methods. Case Study Solution has a competitive advantage in offering its products far and wide globally. The company is provided in about 200 countries with a big number of popular worldwide brand names.

The business develops worth for its consumers by ways of offering large number of yummy food products including salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the consumer's brain. The An Entrepreneurs New Product Development Journey Case Study Help in addition to other giant food and drinks business produce value for its customers by manipulating these active ingredients in its items. Case Study Help along with other huge business is interested in finding methods to increase the customer value from its products through making use of the vulnerability.

Together with it, the business also develops value by ways of integrating the healthy point in its items. The company has actually done certain efforts in order to provide healthy items and decrease the share of An Entrepreneurs New Product Development Journey Case Study Help in overall environmental devastation. Case Study Analysis has actually taken specific steps connected to the sustainability of people and environment including the 2009 statement of the ambitious goals and dedications connected to Case Study Help products, market and the community.

All of these means have achieved success at developing worth for the company consumers. Nevertheless, these ways have likewise lead to the increased environmental concerns and the criticism over the company's function in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company products for creating consumer worth faces high amount of criticism. These components are the primary cause of particular lethal illness in human including weight problems, diabetes, heart diseases and so on. Increasing health related problems have raised the criticism for An Entrepreneurs New Product Development Journey Case Study Analysis.

Useful Role of Major Food and Drink Business in Resolving Social and Ecological Expenses Related To the Industry

Significant food and drink business including An Entrepreneurs New Product Development Journey Case Study Help etc. can play a constructive role in dealing with social and environmental expenses associated with the market. The eco-friendly expenses connected to food and beverage market consist of the environmental devastation due to the increase of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a huge hazard to the existence of humankind in future.

Major reason for these ecological modifications is mass use of nitrogen abundant fertilizers and the components by the food and beverage business. For that reason, food and drink companies must play an useful role in resolving these concerns to remove their growth restraints associated with the criticism from the ecological communities.

In order to attend to these concerns, the business might either reduce their usage of nitrogen abundant ingredients or take specific steps to reduce the quantity of nitrogen in the total environment. The companies should avoid usage of nitrogen fertilizers and should search out the products of those farmers that do not use fertilizers for their crop. Furthermore, the business could also invest in reducing greenhouse gas emissions worldwide. The companies could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the ecological costs there are certain social costs connected with the food and beverage market which need to be attended to by the huge food and drink companies to achieve the industry development and to avoid the criticism from the environmental communities. Social costs related to the industry consists of the increasing health issues associated with obesity, heart disease, diabetes and so on. Nevertheless, the huge business could play a positive role in resolving these problems.

The companies might move towards more healthy products by decreasing the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in lethal human illness. Together with it, the business ought to utilize more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their items. The companies could likewise do efforts to move customer tastes towards healthy items as they have managed the consumer taste for couple of years. In this way the huge food and drink business might play a positive role in addressing social and ecological costs connected to the market.

Assessment of Sustainability at An Entrepreneurs New Product Development Journey Case Study Solution

There was a prospective shift in the business method and goals at Case Study Analysis. The new CEO was concentrated on buying healthier products for achieving sustainable growth for the business in addition to supplying much healthier future for individuals and the planet both. Under the new vision, the slogan of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to introduce numerous much healthier products in its portfolio. Despite of being considered a Case Solution's healthy brand, the products of Quake Oats contained a number of components which were dangerous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, An Entrepreneurs New Product Development Journey Case Study Solution has taken specific sustainability actions for its market places. Among significant examples in this regard is the Business's marketing method associated to schools. The company markets just low calories and healthy beverages options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for presenting new and healthy items in its portfolio. The company has increased its research and advancement budget plan and has presented an army of health researchers to design particular healthy products.

Environmental Sustainability

In this regard, the company devoted to reduce its packaging by millions of tones to prevent high amount of wastages. The company has actually committed to minimize greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it could be figured out that the business has taken numerous actions towards human and ecological sustainability. However these steps are still not adequate to attain the desired commercial development and to minimize the criticism over the social responsibility of An Entrepreneurs New Product Development Journey Case Study Analysis.

Alternatives

Specific long term strategic options could be derived for the company on the basis of above analysis. These alternatives can be assessed on the basis of the truth that how the option would enable the company to attain its goal of possible growth and lower the criticism over the business. Furthermore, the options might be assessed on the basis of the time frame that would be taken by an option to be executed together with the expense and threats associated with the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The very first step that An Entrepreneurs New Product Development Journey Case Study Solution could take is to introduce a new product line related to healthy food and beverages. The business ought to introduce a large range of much healthier items by utilizing its considerable research study and advancement expenses.

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social duty by settlement of the harmful products with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of dangerous items.
• The hazardous products in the item portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Substantial expense of research and development required to develop brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to accomplish the possible development and lower the criticism is to get the health related business at a high level. Financial investment in these type of companies would enable An Entrepreneurs New Product Development Journey Case Study Analysis to present a large variety of much healthier items within a short time period with no need of significant research and advancement expenditures. The benefits and drawbacks related to alternative 3 are given listed below:

Pros:

• Conserving of big amount of research study and development costs for brand-new product advancement.
• Incorporation of new products within two years.
• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Satisfaction of the social obligation by payment of the dangerous products with healthy products.

Cons:

• The acquisition might not prove to alter the image of An Entrepreneurs New Product Development Journey Case Study Solution as in case of Quake Oats.
• Requirement of huge amount of capital.
• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of dangerous products.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for An Entrepreneurs New Product Development Journey Case Study Analysis is to change all of its harmful items with healthier items. This might be a substantial shift in the business strategy and the business model at business. The replacement of dangerous items with healthier items would completely change the marketplace position of the company and would need a a great deal of required steps to be taken. The advantages and disadvantages connected to alternative 3 are provided listed below:

Pros:

• Modification of market position of An Entrepreneurs New Product Development Journey Case Study Analysis
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social duty

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the healthier products due to the addicting nature of harmful items.
• Big cost of research study and development needed to construct new healthy products.
• Employee may withstand over the modification in the business model and business strategy.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the company and the current market circumstance, Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of substantial amount of research and advancement expenses for brand-new item development. Along with it, acquisitions would allow incorporation of brand-new items within 2 years along with the ability to target big number of consumers.

This An Entrepreneurs New Product Development Journey case study is writen by : Elie Ofek

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