Rks Guitars Case Study Solution

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Rks Guitars Case Solution

Rks Guitars Case Study Analysis is a widely known name of a New York based, world's leading company in the food and drink market. Case Study Analysis is a prominent brand in hassle-free snacks, foods and drinks with its presence in about 200 nations. Major brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its ability to market the item at everywhere places. Moreover, the company is doing efforts to make product development as its brand-new source of competitive benefit.
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The report contains a deep analysis of various aspects of the social obligations of significant business in the food and drink industry in basic, and company in specific. The report likewise offers an assessment of the degree of sustainability and CSR in the Rks Guitars Case Study Analysis's organisation strategy along with the decision of how Case Study Help produces value for its customers.

Problems Identification

The giant food and beverage business was going through a criticism over its duty towards different social and ecological problems including; obesity, cardiovascular disease, environmental devastation etc. These criticisms lead, to rethink about the corporate strategy of Rks Guitars Case Study Help. The Elie Ofek has realized that the general society, the lifestyle of individuals and the people at whole have actually been changed now. In this circumstance with increasing patterns towards healthier products and the increasing environmental issues, Case Study Help ought to change its instructions towards healthier products. company had actually taken specific vital steps regarding the environmental effects of its products, but, these steps are not enough to end up the criticism over the business's obligation towards social and environmental concerns. Therefore, the is needed to take particular strategic steps to change the market position of its particular famous brands and present Rks Guitars Case Study Solution as a business producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies must utilize their power to move the consumer taste towards much healthier items to remove the restrictions in the growth of food market.

Important Analysis

For the couple of years, customer food patterns have been altered significantly. The shift from making use of health food to made food has actually extremely impacted the health of the consumers. Despite of the discovery of modern-day health techniques, the overall health of individuals in few decades have been highly impacted. Currently about 1 billion of individuals In United States are overweight and at least 300 countless them have weight problems. Kids also facing the problem of obesity. The ratios of obesity in 1980s are quite various from the existing ratios. Despite of discovery of health strategies and modern-day methods to control weight problems and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the information related to the health issues with the incorporation of manufactured food in the market explain the prevalence of the health issues connected to food system. These problems are indirectly the result of different practices of the food and drink business for producing worth for their customers.

Value Development at Rks Guitars Case Study Solution

Rks Guitars Case Study Help being a giant company in the food and beverage market, supplies high value to its clients by numerous methods. Case Study Solution has a competitive advantage in offering its items far and large internationally. The company is provided in about 200 countries with a big number of well-known worldwide brand names.

Furthermore, the company develops worth for its customers by methods of supplying large number of yummy food consisting of salt, fat and sugar, which are the components that are directly gotten in touch with the psychological core of the customer's brain. The Rks Guitars Case Study Solution together with other giant food and beverages business produce worth for its customers by controling these components in its items. Case Study Help along with other giant companies is interested in discovering ways to increase the customer worth from its products through making use of the vulnerability.

Along with it, the business also develops worth by means of including the healthy point in its items. The business has done particular efforts in order to offer healthy products and reduce the share of Rks Guitars Case Study Solution in general ecological devastation. Case Study Solution has actually taken certain actions associated with the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and dedications associated with Case Study Solution products, marketplace and the neighborhood.

All of these means have actually been successful at developing value for the Case Study Help customers. Increasing health associated concerns have raised the criticism for Case Study Help.

Useful Function of Major Food and Beverage Business in Attending To Social and Ecological Expenses Connected With the Industry

Undoubtedly, significant food and drink companies including business, etc. can play a positive function in attending to social and ecological expenses connected with the industry. The ecological expenses connected to food and beverage market include the environmental devastation due to the increase of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which could be a huge danger to the presence of mankind in future.

Major cause of these ecological modifications is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink companies. Therefore, food and beverage business should play a constructive role in addressing these issues to remove their development restraints related to the criticism from the environmental communities.

The companies need to prevent use of nitrogen fertilizers and need to browse out the items of those farmers that do not utilize fertilizers for their crop. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the environmental costs there are certain social expenses connected with the food and drink market which need to be addressed by the huge food and beverage companies to accomplish the market development and to avoid the criticism from the environmental neighborhoods. Social expenses connected with the industry consists of the increasing health issues connected to obesity, heart disease, diabetes etc. The huge companies might play an useful role in attending to these problems.

The business could move towards more healthy products by minimizing the amount of harmful substances in their processed foods i.e. dioxin, which could result in lethal human diseases. The business might also do efforts to shift consumer tastes towards healthy products as they have actually controlled the consumer taste for few years.

Examination of Sustainability at Rks Guitars Case Study Help

There was a potential shift in the corporate method and objectives at Case Study Solution. The brand-new CEO was concentrated on purchasing much healthier items for accomplishing sustainable development for the company together with providing much healthier future for individuals and the planet both. Under the new vision, the slogan of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

The company announced specific objectives and commitments associated with human sustainability and the ecological sustainability. Rks Guitars Case Study Solution obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce various healthier products in its portfolio. Despite of being considered a Case Study Help's healthy brand name, the products of Quake Oats consisted of a number of ingredients which were dangerous to health. These hazardous active ingredients were not promoted which have ended up being the base for criticism over the healthy brands of Rks Guitars Case Study Help.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Rks Guitars Case Study Analysis has actually taken certain sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing strategy related to schools. The company markets just low calories and nutritious beverages options in schools.
Case Study Analysis
Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy items in its portfolio. The company has actually increased its research study and development spending plan and has presented an army of health scientists to create certain healthy products.

Ecological Sustainability

In this regard, the business dedicated to minimize its packaging by millions of tones to prevent high amount of wastages. The business has actually devoted to reduce greenhouse gas emissions along with the achievement of effectiveness in the energy usage.

On the basis of above analysis, it might be figured out that the company has taken a number of steps towards human and environmental sustainability. However these steps are still not sufficient to achieve the wanted commercial growth and to minimize the criticism over the social responsibility of Rks Guitars Case Study Analysis.


Specific long term strategic options might be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the option would enable the business to achieve its goal of potential development and minimize the criticism over the company. The options could be examined on the basis of the time frame that would be taken by an option to be executed along with the expense and dangers related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The initial step that Rks Guitars Case Study Help might take is to introduce a brand-new product line associated with healthy food and beverages. Although, the business has already presented specific heath associated brand names, but, the number of these brand names in its portfolio is not possible to lower the criticism and attain potential development. The business needs to present a wide range of healthier items by utilizing its substantial research study and development expenditures. The benefits and drawbacks related to the intro of a healthy product line in the portfolio are provided listed below:


• Capability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social obligation by compensation of the harmful products with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.


• Risk of failure of the new products in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addictive nature of hazardous items.
• The harmful items in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.
• Big expense of research study and development needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the possible development and reduce the criticism is to acquire the health associated companies at a high level. Investment in these type of business would enable Rks Guitars Case Study Help to introduce a big variety of healthier items within a short time duration with no need of substantial research and development expenses. The benefits and drawbacks related to alternative 3 are provided listed below:


• Conserving of substantial amount of research and development costs for new product development.
• Incorporation of brand-new products within 2 years.
• Ability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social duty by compensation of the hazardous products with healthy items.


• The acquisition may not show to change the image of Rks Guitars Case Study Help as in case of Quake Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new items in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of dangerous items.
• The hazardous items in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Rks Guitars Case Study Solution is to replace all of its hazardous products with much healthier items. The replacement of hazardous products with healthier products would entirely change the market position of the business and would need a large number of required actions to be taken.


• Change of market position of Rks Guitars Case Study Analysis
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty


• Risk of failure of the new items in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addictive nature of dangerous items.
• Big cost of research study and development required to build new healthy items.
• Staff member may resist over the modification in the business design and organisation method.
• Variety of years required for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, concerns faced by the business and the current industry scenario, Case Study Help is advised to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to conserve of huge amount of research study and advancement expenses for new item advancement. Along with it, acquisitions would allow incorporation of brand-new items within two years along with the capability to target big number of customers.

This Rks Guitars case study is writen by : Elie Ofek

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