Yahoos Acquisition of Tumblr
Case Study Analysis
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Financial Analysis
Tumblr Inc. (TUMBLR) is a popular social media and microblogging service platform launched in 2007, where writers can publish and share content with their online audience. As of 2021, Tumblr has over 257 million active users worldwide, with 99.5% of these users using the mobile app. The acquisition was made by Yahoo on December 15, 2013, for $1.1 billion, making it the second largest social media ac
Problem Statement of the Case Study
In May, Yahoo! acquired Tumblr, the micro-blogging site that hosts millions of personal and professional blogs. Yahoo! purchased Tumblr for an estimated $1.1 billion, including $300 million in cash and an option to purchase an additional $260 million. Tumblr, which had about 25 million active blogs as of June, was founded in 2007 by Rivers Cuomo and Robb Flynn (former lead guitarist of the rock band Weezer), and currently
SWOT Analysis
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Porters Model Analysis
Acquisition of Tumblr by Yahoos a big news Yahoos made headline when they announced their plan to acquire Tumblr, a blogging platform company. The deal value was said to be $1.1 billion. There’s no doubt that acquisition of Tumblr is a perfect move for Yahoos. It is not just a buying of an asset or service, but it’s about changing the entire business model of Tumblr. check out this site It has to do with the fact that Yahoos believes that
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In 2007, Yahoo started its journey towards building out its own social media empire with the acquisition of Tumblr. Yahoos strategy was to merge all of their digital initiatives under one roof and expand it to be a comprehensive social media toolkit. This acquisition was a turning point for the company, as it brought in many users, and also made Yahoo’s network much more visible globally. more helpful hints The benefits of Tumblr’s acquisition for Yahoo 1. Revenue: The acquisition of
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Tumblr is not a blog or a website that many would be familiar with in today’s time. It was once a web-based service known as “Aggregate.it”. However, this “aggregate” was the blogging platform of the time, and it was acquired by Yahoo in 2013 for a grand $1.1 billion. Yahoo’s acquisition of Tumblr was a significant moment in their history. The popular microblogging platform Tumblr was acquired by Yahoo with a large price tag