Apollo Hospitals Digital Transformation
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At Apollo Hospitals Group, we always knew that the next 10 years of digital transformation would be the largest, most disruptive, and most transformative that the world had ever seen. As we launched Apollo Hospitals into this brave new world, we made it clear that we wanted to break ground with our digital transformation, and with this new brand, we are transforming into a Digital Hospital, as we call it. The journey has been long, hard, and often grueling, but we are finally here. The journey has been full
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The digital transformation is not only a trend or a fashion. It is an essential part of the global transformation, especially for the healthcare industry. Apollo Hospitals, one of India’s leading healthcare organizations, embarked on the digital journey in 2015 with the aim of providing better patient care and enhancing operational efficiency. The hospital started by launching the mobile app Apollo Clinic and implemented electronic patient record (EPR). The EPR was a significant initiative, as the hospital wanted to provide patients with immediate access to
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In 2012, when we published the 10X Blueprint, we believed it was going to be just another marketing piece with limited impact, and it might not have mattered at all. But as we watched and listened, our perception shifted. We learned that, as digital transformation came into focus, business and operations, in the same breath, needed to transform. The hospitalization segment was one of the fastest growing segments in healthcare. In a few years’ time, we’d be talking about 50% growth or more.
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As digital marketing experts, Apollo Hospitals has revolutionized its operations, and its new patient engagement initiative “The Digital Eagles” was launched by Apollo Hospitals’ chief marketing officer, Senthil Ram. “The Digital Eagles” is a gamification-led digital engagement strategy that involves the use of virtual and augmented reality. In the first phase, patients are given a “Digital Eagle”—a miniature toy that represents the patient’s journey. It has a QR code which
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I have recently worked as the head of the digital transformation at Apollo Hospitals Enterprises Ltd. Apollo Hospitals is one of the largest chain of hospitals in India. I have worked closely with CEO and management team to lead digital transformation. In this 4-year period, we were able to achieve various milestones and breakthroughs, including the of cloud computing, augmented reality, telemedicine, and other digital solutions. Firstly, we began with the implementation of cloud computing for patient management systems, which
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I am a writer, and I have been a full-time writer for Apollo Hospitals since September 2020. click here to find out more Apollo Hospitals is the first and only medical chain of Hospitals that offers complete digital transformation to its patients, staff, and businesses. Apollo Hospitals is among the top medical chain in the country with over 350 medical centers, 20,000 physicians, 6500 nurses and over 6500 beds with an