Alibaba Com Case Study Help

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Alibaba Com Case Help

Alibaba Com Case Study Analysis is a well-known name of a New york city based, world's leading company in the food and beverage market. Case Study Solution is a prominent brand name in practical snacks, foods and beverages with its presence in about 200 nations. Significant brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the product at everywhere locations. Additionally, the company is doing efforts to make item development as its brand-new source of competitive advantage.
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The report includes a deep analysis of different aspects of the social obligations of significant companies in the food and beverage industry in general, and Case Analysis in particular. It also offers an analysis of the growing health and environmental problems consisting of weight problems, heart problem, environmental devastation and so on in the Western countries and the role of the business in the food and drink market to deal with these issues. The report also offers an evaluation of the extent of sustainability and CSR in the Alibaba Com Case Study Solution's service method along with the decision of how Case Study Help produces value for its customers. Moreover, the report likewise supplies certain strategic alternatives for Case Help to integrate the criticism over its social duty with particular recommendations and an implementation strategy.

Problems Recognition

The giant food and drink company was going through a criticism over its duty towards numerous social and environmental concerns consisting of; weight problems, heart diseases, ecological destruction and so on. These criticisms lead, to reconsider about the business strategy of Alibaba Com Case Study Help. The Ali Farhoomand has actually recognized that the overall society, the way of life of people and the people at whole have been altered now. In this scenario with increasing patterns towards much healthier products and the increasing ecological issues, Case Study Help ought to alter its direction towards much healthier items. Although, Case Study Help had actually taken particular crucial steps relating to the ecological impacts of its products, however, these actions are inadequate to end up the criticism over the business's duty towards social and environmental issues. The required to take certain strategic actions to alter the market position of its particular popular brand names and present Online Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Solution and other food and beverage companies need to utilize their power to shift the consumer taste towards healthier items to get rid of the constraints in the growth of food market.

Critical Analysis

For the few decades, consumer food patterns have actually been altered considerably. The shift from using health food to produced food has extremely impacted the health of the customers. Despite of the discovery of contemporary health strategies, the general health of individuals in few decades have been highly affected. Presently about 1 billion of individuals In United States are obese and a minimum of 300 countless them have weight problems. Kids likewise facing the issue of obesity. The ratios of obesity in 1980s are quite different from the existing ratios. Despite of discovery of health methods and modern-day methods to control weight problems and other diseases, the ratio of weight problems has actually been doubled form the level of 1980. All of the information associated with the health issues with the incorporation of produced food in the market describe the prevalence of the health concerns related to food system. These concerns are indirectly the outcome of numerous practices of the food and drink business for creating worth for their consumers.

Value Creation at Alibaba Com Case Study Solution

Alibaba Com Case Study Analysis being a huge company in the food and drink market, offers high value to its customers by numerous ways. Worth production in the food and beverage industry is done through two methods i.e. taste and accessibility of the item. Case Study Help has a competitive benefit in providing its products far and wide globally. Its marketing ability makes it able to target a big base of consumers. The business is presented in about 200 countries with a large number of famous global brands. The far and wide presence of the company items offers high worth to consumers.

The company creates worth for its customers by methods of supplying large number of tasty food products including salt, fat and sugar, which are the active ingredients that are straight linked with the emotional core of the customer's brain. The Alibaba Com Case Study Solution along with other giant food and beverages business develop value for its consumers by controling these ingredients in its products. Case Study Analysis along with other giant companies has an interest in discovering methods to increase the consumer worth from its products through making use of the vulnerability.

Along with it, the business likewise develops worth by ways of including the healthy point in its items. The company has actually done certain efforts in order to offer healthy items and minimize the share of Alibaba Com Case Study Solution in total ecological destruction. Case Study Help has taken certain steps related to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and dedications associated with Case Study Analysis items, marketplace and the neighborhood.

All of these ways have actually succeeded at producing worth for the company customers. Nevertheless, these methods have likewise cause the increased environmental concerns and the criticism over the company's function in increasing health and ecological challenges. The incorporation of ingredients like salt, fat and sugar in the business items for producing consumer value faces high quantity of criticism. These active ingredients are the primary reason for certain fatal illness in human consisting of weight problems, diabetes, heart diseases and so on. Increasing health associated concerns have raised the criticism for Alibaba Com Case Study Solution.

Useful Role of Major Food and Beverage Business in Addressing Social and Ecological Expenses Related To the Industry

Major food and drink business including Alibaba Com Case Study Analysis and so on can play a constructive role in addressing social and ecological expenses associated with the market. The eco-friendly expenses associated with food and beverage market consist of the environmental devastation due to the influx of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a huge risk to the presence of humanity in future.

Significant cause of these ecological changes is mass usage of nitrogen rich fertilizers and the components by the food and drink business. For that reason, food and beverage business should play an useful role in attending to these concerns to eliminate their development restraints related to the criticism from the ecological communities.

The companies ought to avoid use of nitrogen fertilizers and ought to browse out the products of those farmers that do not use fertilizers for their crop. The companies might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly costs there are certain social expenses related to the food and beverage market which must be addressed by the huge food and drink business to attain the industry development and to avoid the criticism from the environmental neighborhoods. Social costs associated with the industry includes the increasing health concerns associated with obesity, heart disease, diabetes and so on. The huge business might play an useful function in addressing these problems.

The companies could move towards more healthy items by decreasing the amount of harmful compounds in their processed foods i.e. dioxin, which might result in lethal human diseases. The business could also do efforts to move customer tastes towards healthy products as they have actually managed the customer taste for few years.

Examination of Sustainability at Alibaba Com Case Study Analysis

There was a possible shift in the corporate technique and objectives at Case Study Solution. The brand-new CEO was focused on buying healthier products for accomplishing sustainable development for the business in addition to supplying healthier future for individuals and the planet both. Under the brand-new vision, the motto of the company was also altered from the "fun for you" to "much better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce various healthier products in its portfolio. Despite of being considered a Case Help's healthy brand, the products of Quaker Oats consisted of several active ingredients which were hazardous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Alibaba Com Case Study Analysis has taken certain sustainability actions for its market locations. Among major examples in this regard is the Company's marketing technique associated to schools. The business markets just low calories and healthy drinks options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy items in its portfolio. The company has actually increased its research study and development spending plan and has actually presented an army of health researchers to develop certain healthy products.

Ecological Sustainability

In this regard, the business dedicated to decrease its packaging by millions of tones to prevent high amount of wastages. The business has dedicated to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be identified that the business has taken a number of steps towards human and environmental sustainability. However these actions are still not enough to attain the wanted industrial growth and to lower the criticism over the social duty of Alibaba Com Case Study Analysis.


Specific long term strategic alternatives might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the reality that how the alternative would make it possible for the business to accomplish its goal of prospective growth and reduce the criticism over the company. Additionally, the options might be evaluated on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first action that Alibaba Com Case Study Solution could take is to present a new item line related to healthy food and drinks. The company needs to present a broad range of healthier items by using its considerable research study and advancement expenditures.


• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social duty by payment of the hazardous items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.


• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the healthier items due to the addictive nature of harmful items.
• The hazardous products in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.
• Substantial expense of research and development needed to construct new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the possible development and reduce the criticism is to obtain the health associated companies at a high level. Investment in these kind of companies would permit Alibaba Com Case Study Analysis to introduce a large variety of much healthier products within a short time period without any need of substantial research and advancement expenditures. The benefits and drawbacks associated with alternative 3 are offered below:


• Saving of big amount of research and advancement expenses for brand-new product development.
• Incorporation of new products within two years.
• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social responsibility by payment of the harmful products with healthy items.


• The acquisition may not prove to change the image of Alibaba Com Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of hazardous products.
• The hazardous products in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Alibaba Com Case Study Help is to replace all of its harmful products with much healthier products. This might be a huge shift in the business technique and the business model at business. The replacement of dangerous items with much healthier products would completely change the marketplace position of the business and would need a large number of necessary actions to be taken. The pros and cons connected to alternative 3 are provided listed below:


• Modification of market position of Alibaba Com Case Study Help
• Ability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social obligation


• Threat of failure of the new products in the market i.e. consumers might not like the taste and might decline the healthier items due to the addicting nature of dangerous products.
• Huge expense of research study and advancement needed to build new healthy items.
• Employee might resist over the change in business model and service method.
• Number of years required for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, concerns faced by the company and the present industry scenario, Alibaba Com Case Study Analysis is advised to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the business to conserve of big quantity of research study and development costs for brand-new product advancement. Along with it, acquisitions would enable incorporation of new items within 2 years along with the ability to target large number of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would require substantial quantity of financial investment funds. Furthermore, the organizations may not be able to decrease the criticism. With a cautious analysis of the acquisition with an aggressive marketing projects, business could show to be successful in achieving the targets.

This Alibaba Com case study is writen by : Ali Farhoomand

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