Citibanks E Business Strategy For Global Corporate Banking Case Study Help

Home >> Ali Farhoomand >> Citibanks E Business Strategy For Global Corporate Banking

Citibanks E Business Strategy For Global Corporate Banking Case Help

Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage industry. business is a prominent brand name in hassle-free snacks, foods and drinks with its existence in about 200 nations.

The report includes a deep analysis of various elements of the social responsibilities of major companies in the food and drink industry in basic, and company in specific. The report likewise provides an assessment of the level of sustainability and CSR in the Citibanks E Business Strategy For Global Corporate Banking Case Study Solution's service strategy along with the determination of how Case Study Analysis produces worth for its consumers.

Issues Identification

Case Study Analysis had taken specific essential steps regarding the environmental effects of its items, but, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly issues. This is required to take particular strategic steps to alter the market position of its specific popular brand names and present Case Study Analysis as a company producing healthy products in the market. In this regard, business and other food and beverage business should utilize their power to shift the customer taste towards healthier products to remove the restrictions in the growth of food industry.

Vital Analysis

The shift from the use of natural food to manufactured food has actually highly impacted the health of the customers. All of the information related to the health issues with the incorporation of produced food in the market describe the prevalence of the health concerns related to food system. These issues are indirectly the outcome of different practices of the food and beverage companies for developing worth for their customers.

Value Creation at Citibanks E Business Strategy For Global Corporate Banking Case Study Help

Citibanks E Business Strategy For Global Corporate Banking Case Study Solution being a giant business in the food and beverage market, supplies high worth to its consumers by various methods. Case Study Solution has a competitive benefit in providing its items far and large worldwide. The company is presented in about 200 nations with a large number of popular global brand names.

Furthermore, the company creates value for its consumers by methods of offering large number of yummy food consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the psychological core of the consumer's brain. The Citibanks E Business Strategy For Global Corporate Banking Case Study Solution along with other huge food and beverages companies produce value for its consumers by controling these active ingredients in its products. Case Study Analysis together with other huge companies has an interest in finding methods to increase the consumer value from its items through exploiting the vulnerability.

In addition to it, the business also develops worth by means of incorporating the healthy point in its items. The business has actually done specific efforts in order to supply healthy products and lower the share of Citibanks E Business Strategy For Global Corporate Banking Case Study Help in overall environmental devastation. Case Study Solution has actually taken certain steps related to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and dedications related to Case Study Analysis items, marketplace and the neighborhood.

All of these methods have been successful at creating value for the company consumers. These means have also lead to the increased environmental issues and the criticism over the business's role in increasing health and ecological challenges. The incorporation of ingredients like salt, fat and sugar in the company items for creating customer worth deals with high quantity of criticism. These ingredients are the main cause of certain deadly diseases in human including obesity, diabetes, cardiovascular disease etc. Increasing health related concerns have raised the criticism for Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis.

Useful Function of Major Food and Drink Companies in Resolving Social and Ecological Expenses Associated with the Market

Indeed, major food and drink business consisting of company, and so on can play a positive function in addressing social and ecological expenses connected with the market. The environmental costs related to food and drink market include the environmental destruction due to the influx of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which could be a big risk to the existence of mankind in future.

Significant cause of these environmental changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and beverage companies. Food and beverage companies ought to play a positive role in attending to these problems to remove their growth restrictions related to the criticism from the environmental communities.

The companies should avoid usage of nitrogen fertilizers and should browse out the items of those farmers that do not use fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the ecological costs there are particular social costs associated with the food and drink industry which should be attended to by the huge food and beverage companies to attain the industry development and to prevent the criticism from the environmental neighborhoods. Social costs associated with the industry includes the increasing health problems connected to weight problems, heart problem, diabetes etc. However, the giant business could play a positive role in attending to these issues.

The companies might move towards more healthy products by decreasing the quantity of harmful substances in their processed foods i.e. dioxin, which could result in deadly human illness. The companies might likewise do efforts to move customer tastes towards healthy products as they have managed the consumer taste for couple of decades.

Evaluation of Sustainability at Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis

There was a prospective shift in the corporate method and goals at Case Study Solution. The brand-new CEO was focused on investing in much healthier products for attaining sustainable development for the company in addition to offering much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

business got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to present numerous healthier products in its portfolio. Despite of being thought about a Case Help's healthy brand, the items of Quaker Oats included several components which were harmful to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Citibanks E Business Strategy For Global Corporate Banking Case Study Help has taken particular sustainability steps for its market places. Among major examples in this regard is the Company's marketing technique associated to schools. The company markets just low calories and healthy beverages choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for introducing new and healthy products in its portfolio. The business has actually increased its research and development budget and has actually introduced an army of health scientists to develop particular healthy items.

Environmental Sustainability

In addition to the human sustainability, Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis has taken numerous actions towards environmental sustainability. The business has actually committed to numerous objectives connected to water, land, product packaging, environment change and neighborhood. In this regard, the company committed to decrease its packaging by countless tones to prevent high amount of wastages. Furthermore, the business has committed to minimize greenhouse gas emissions along with the achievement of performance in the energy usage. company has actually likewise attempted certain philanthropic activities including a dedication to supply safe drinking water to 3 million people in establishing countries by 2015.

On the basis of above analysis, it could be determined that the business has actually taken a number of steps towards human and ecological sustainability. These actions are still not enough to accomplish the preferred industrial development and to decrease the criticism over the social obligation of Case Study Analysis.

Alternatives

Certain long term tactical alternatives could be derived for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the alternative would make it possible for the company to attain its goal of potential growth and decrease the criticism over the business. The options might be evaluated on the basis of the time frame that would be taken by an option to be carried out along with the expense and risks related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The initial step that Citibanks E Business Strategy For Global Corporate Banking Case Study Help could take is to present a new product line associated with healthy food and drinks. The company has actually currently introduced specific heath related brand names, but, the number of these brands in its portfolio is not possible to decrease the criticism and attain possible development. For that reason, the business needs to introduce a large range of healthier items by using its significant research and advancement expenses. The advantages and disadvantages connected to the intro of a healthy product line in the portfolio are provided listed below:

Pros:

• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community development organizations.
• Satisfaction of the social duty by compensation of the harmful items with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addictive nature of hazardous products.
• The hazardous products in the item portfolio might make the incorporation of healthy items fail to lower criticism.
• Huge expense of research study and advancement required to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to accomplish the possible growth and minimize the criticism is to acquire the health related companies at a high level. Financial investment in these kind of business would allow Citibanks E Business Strategy For Global Corporate Banking Case Study Help to introduce a large variety of healthier items within a short time period without any requirement of considerable research study and advancement expenses. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Saving of huge amount of research study and advancement expenses for brand-new item advancement.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social duty by compensation of the dangerous products with healthy products.

Cons:

• The acquisition may not show to change the image of Citibanks E Business Strategy For Global Corporate Banking Case Study Help as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the healthier products due to the addicting nature of dangerous products.
• The hazardous products in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Citibanks E Business Strategy For Global Corporate Banking Case Study Help is to replace all of its dangerous products with healthier items. This could be a big shift in business method and the business model at company. The replacement of harmful products with much healthier products would completely alter the market position of the business and would require a a great deal of essential steps to be taken. The pros and cons associated with alternative 3 are provided below:

Pros:

• Change of market position of Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis
• Capability to target a great deal of customers i.e. health mindful customers.
• End of all of the criticism of ecological worried societies and neighborhood advancement organizations.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addicting nature of dangerous products.
• Huge expense of research and development required to build new healthy items.
• Worker may withstand over the modification in business model and business strategy.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the business and the existing market situation, Citibanks E Business Strategy For Global Corporate Banking Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the company to save of big quantity of research and development costs for brand-new item development. Together with it, acquisitions would permit incorporation of new items within two years together with the capability to target large number of consumers. Additionally, the acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would need substantial quantity of mutual fund. The companies may not be able to decrease the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, company might prove to be successful in attaining the targets.

This Citibanks E Business Strategy For Global Corporate Banking case study is writen by : Ali Farhoomand

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations