Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Analysis

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Citibanks E Business Strategy For Global Corporate Banking 2008 Case Help

Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help is a well-known name of a New York based, world's leading company in the food and drink industry. business is a leading brand name in practical treats, foods and beverages with its presence in about 200 countries.
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The report consists of a deep analysis of various aspects of the social responsibilities of significant companies in the food and drink market in general, and business in particular. The report also supplies an assessment of the degree of sustainability and CSR in the Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution's company technique along with the determination of how Case Study Analysis develops value for its customers.

Concerns Identification

The huge food and beverage company was going through a criticism over its duty towards various social and environmental problems consisting of; obesity, cardiovascular disease, ecological devastation etc. These criticisms lead, to reassess about the corporate strategy of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution. The Ali Farhoomand has actually understood that the general society, the lifestyle of individuals and the people at whole have been changed now. In this circumstance with increasing trends towards much healthier products and the increasing ecological concerns, Case Study Solution needs to change its direction towards much healthier products. business had actually taken specific crucial actions concerning the environmental impacts of its items, but, these steps are not enough to end up the criticism over the company's obligation towards social and eco-friendly problems. The required to take certain strategic actions to change the market position of its certain popular brands and present Online Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Solution and other food and beverage companies should use their power to move the consumer taste towards healthier items to eliminate the restraints in the development of food market.

Critical Analysis

The shift from the use of natural food to produced food has actually highly impacted the health of the customers. All of the data related to the health problems with the incorporation of produced food in the market explain the prevalence of the health concerns related to food system. These problems are indirectly the result of different practices of the food and beverage business for creating value for their consumers.

Value Production at Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help

Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution being a huge business in the food and drink market, supplies high value to its clients by different methods. Case Study Analysis has a competitive advantage in offering its products far and large internationally. The company is provided in about 200 nations with a big number of famous international brands.

The business creates value for its customers by ways of providing large number of yummy food products consisting of salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the consumer's brain. The Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help together with other giant food and beverages business produce value for its consumers by manipulating these ingredients in its products. Case Study Help together with other huge business is interested in discovering ways to increase the consumer worth from its items through making use of the vulnerability.

Along with it, the business likewise develops value by ways of including the healthy point in its products. The business has actually done particular efforts in order to offer healthy products and decrease the share of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help in overall environmental destruction. Case Study Help has taken certain steps connected to the sustainability of individuals and environment including the 2009 announcement of the enthusiastic objectives and commitments associated with Case Study Solution products, marketplace and the community.

All of these means have succeeded at developing value for the company consumers. Nevertheless, these means have likewise result in the increased environmental issues and the criticism over the business's function in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company products for creating customer worth deals with high quantity of criticism. These ingredients are the primary reason for certain fatal illness in human including weight problems, diabetes, heart diseases etc. Increasing health associated issues have raised the criticism for Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help.

Constructive Role of Major Food and Drink Business in Attending To Social and Ecological Expenses Related To the Market

Indeed, significant food and beverage business consisting of business, and so on can play an useful role in dealing with social and eco-friendly expenses related to the market. The ecological costs connected to food and drink industry consist of the ecological devastation due to the increase of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which could be a huge hazard to the presence of humankind in future.

Major cause of these ecological changes is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink business. Food and drink companies should play an useful function in attending to these concerns to remove their growth constraints related to the criticism from the environmental communities.

In order to attend to these problems, the business might either reduce their use of nitrogen abundant components or take certain actions to reduce the quantity of nitrogen in the total environment. The companies should prevent use of nitrogen fertilizers and must locate the products of those farmers that do not use fertilizers for their crop. The business could also invest in reducing greenhouse gas emissions worldwide. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the ecological costs there are specific social expenses associated with the food and drink market which need to be addressed by the giant food and drink business to accomplish the industry growth and to avoid the criticism from the environmental communities. Social expenses connected with the market consists of the increasing health concerns related to obesity, heart problem, diabetes etc. The giant companies could play a positive role in dealing with these concerns.

The business might move towards more healthy items by minimizing the amount of toxic compounds in their processed foods i.e. dioxin, which might result in deadly human illness. The business might also do efforts to shift customer tastes towards healthy items as they have managed the consumer taste for couple of years.

Examination of Sustainability at Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help

There was a potential shift in the business technique and objectives at Case Study Solution. The new CEO was focused on buying healthier products for attaining sustainable growth for the business along with supplying healthier future for the people and the planet both. Under the new vision, the motto of the business was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

The company revealed certain objectives and dedications associated with human sustainability and the environmental sustainability. Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to present various much healthier products in its portfolio. However, despite of being considered a Case Study Help's healthy brand, the products of Quake Oats included several components which were dangerous to health. These hazardous active ingredients were not advertised which have ended up being the base for criticism over the healthy brands of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help has actually taken specific sustainability actions for its market places. Among major examples in this regard is the Business's marketing strategy related to schools. The business markets just low calories and healthy beverages options in schools.
Case Study Analysis
Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has increased its research study and development budget plan and has presented an army of health researchers to design particular healthy products.

Environmental Sustainability

In this regard, the business dedicated to reduce its product packaging by millions of tones to avoid high amount of wastes. The company has dedicated to decrease greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be identified that the company has taken numerous actions towards human and ecological sustainability. These actions are still not adequate to achieve the wanted commercial development and to decrease the criticism over the social duty of Case Study Help.

Alternatives

Particular long term strategic options might be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the alternative would allow the company to attain its goal of possible growth and minimize the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the expense and risks related to the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first step that Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help could take is to present a brand-new item line related to healthy food and beverages. The company ought to present a broad variety of healthier products by using its significant research study and development expenses.

Pros:

• Capability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social responsibility by payment of the hazardous items with healthy items.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the healthier items due to the addicting nature of hazardous items.
• The dangerous products in the product portfolio may make the incorporation of healthy items fail to decrease criticism.
• Huge expense of research study and advancement needed to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to attain the prospective growth and reduce the criticism is to obtain the health related business at a high level. Financial investment in these type of business would enable Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Analysis to present a big range of healthier items within a brief time period without any need of significant research and advancement expenditures. The pros and cons associated with alternative 3 are given listed below:

Pros:

• Conserving of huge amount of research and advancement expenses for brand-new product advancement.
• Incorporation of new products within 2 years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social duty by payment of the dangerous items with healthy products.

Cons:

• The acquisition might not show to change the image of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of harmful products.
• The dangerous products in the product portfolio might make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Analysis is to replace all of its dangerous products with much healthier items. The replacement of dangerous items with much healthier items would entirely change the market position of the company and would need a big number of essential steps to be taken.

Pros:

• Change of market position of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help
• Capability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Risk of failure of the new products in the market i.e. consumers might not like the taste and may decline the much healthier products due to the addictive nature of dangerous products.
• Huge expense of research and development required to build new healthy items.
• Employee may withstand over the modification in the business model and company technique.
• Variety of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the company and the present market circumstance, Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to save of huge quantity of research study and development expenses for new product advancement. Along with it, acquisitions would permit incorporation of brand-new products within 2 years in addition to the capability to target large number of customers. The acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would require substantial amount of financial investment funds. Additionally, the companies may not be able to decrease the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, company might show to be effective in achieving the targets.

This Citibanks E Business Strategy For Global Corporate Banking 2008 case study is writen by : Ali Farhoomand




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