Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Analysis

Home >> Ali Farhoomand >> Citibanks E Business Strategy For Global Corporate Banking 2008

Citibanks E Business Strategy For Global Corporate Banking 2008 Case Solution

Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help is a well-known name of a New York based, world's leading company in the food and beverage industry. company is a prominent brand in practical snacks, foods and beverages with its existence in about 200 nations.

The report consists of a deep analysis of different aspects of the social obligations of significant business in the food and beverage industry in general, and company in particular. The report also supplies an examination of the extent of sustainability and CSR in the Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help's company technique along with the decision of how Case Study Analysis produces worth for its consumers.

Problems Recognition

The giant food and drink company was going through a criticism over its duty towards different social and eco-friendly issues including; weight problems, heart problem, ecological devastation etc. These criticisms lead, to rethink about the business method of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution. The Ali Farhoomand has recognized that the total society, the way of life of individuals and the people at whole have actually been changed now. In this scenario with increasing patterns towards much healthier products and the increasing environmental concerns, Case Study Help must alter its instructions towards healthier products. Although, Case Study Help had actually taken specific crucial actions concerning the environmental impacts of its items, however, these steps are not enough to wind up the criticism over the business's responsibility towards social and ecological problems. Therefore, the is required to take certain strategic steps to alter the marketplace position of its particular well-known brands and present Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help as a company producing healthy products in the market. In this regard, Case Study Solution and other food and beverage companies must use their power to shift the consumer taste towards healthier items to eliminate the constraints in the growth of food industry.

Vital Analysis

For the few years, consumer food patterns have been altered drastically. The shift from using healthy food to manufactured food has highly affected the health of the customers. Despite of the discovery of modern health techniques, the total health of people in few decades have actually been highly impacted. Currently about 1 billion of individuals In US are overweight and at least 300 countless them have weight problems. Children likewise dealing with the issue of weight problems. The ratios of obesity in 1980s are quite different from the current ratios. Despite of discovery of health methods and modern methods to manage obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data connected to the health issues with the incorporation of made food in the market describe the prevalence of the health issues associated with food system. These problems are indirectly the outcome of different practices of the food and drink companies for creating value for their consumers.

Worth Development at Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help

Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help being a giant company in the food and drink industry, provides high worth to its customers by various methods. Case Study Solution has a competitive benefit in providing its products far and broad worldwide. The business is provided in about 200 countries with a large number of well-known global brand names.

Additionally, the business develops worth for its consumers by methods of offering large number of tasty foodstuff including salt, fat and sugar, which are the ingredients that are straight gotten in touch with the emotional core of the customer's brain. The Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution together with other huge food and drinks companies produce value for its customers by controling these ingredients in its items. Case Study Help in addition to other giant business has an interest in discovering ways to increase the customer value from its items through making use of the vulnerability.

Together with it, the business also produces value by means of integrating the healthy point in its products. The business has actually done specific efforts in order to provide healthy items and decrease the share of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution in overall ecological devastation. Case Study Solution has taken particular steps connected to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and dedications associated with Case Study Solution products, marketplace and the community.

All of these means have actually been successful at developing worth for the Case Study Solution consumers. Increasing health associated problems have raised the criticism for Case Study Analysis.

Positive Role of Major Food and Beverage Business in Attending To Social and Ecological Expenses Associated with the Market

Major food and beverage business consisting of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help etc. can play an useful role in resolving social and environmental expenses associated with the market. The ecological costs related to food and drink industry include the environmental devastation due to the increase of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which might be a huge hazard to the existence of humanity in future.

Significant cause of these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. For that reason, food and drink companies need to play a positive role in attending to these issues to eliminate their growth constraints related to the criticism from the environmental neighborhoods.

In order to attend to these concerns, the companies might either lower their use of nitrogen rich components or take certain steps to lower the quantity of nitrogen in the total environment. The companies must prevent usage of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The companies could also invest in minimizing greenhouse gas emissions worldwide. For instance, the companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich products.

In addition to the eco-friendly costs there are certain social costs related to the food and beverage industry which should be addressed by the giant food and beverage business to achieve the industry growth and to prevent the criticism from the ecological neighborhoods. Social expenses connected with the market consists of the increasing health concerns associated with weight problems, heart disease, diabetes and so on. The giant business could play a constructive function in attending to these issues.

The companies might move towards more healthy products by reducing the amount of harmful compounds in their processed foods i.e. dioxin, which might result in deadly human illness. The business might likewise do efforts to move consumer tastes towards healthy products as they have actually managed the consumer taste for couple of decades.

Assessment of Sustainability at Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution

There was a possible shift in the corporate strategy and goals at Case Study Help. The brand-new CEO was focused on investing in healthier products for accomplishing sustainable development for the company along with supplying healthier future for the people and the world both. Under the new vision, the slogan of the company was likewise changed from the "fun for you" to "better for you".

Human Sustainability

The business revealed certain goals and dedications connected to human sustainability and the ecological sustainability. Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce various much healthier products in its portfolio. However, despite of being considered a Case Study Analysis's healthy brand, the items of Quaker Oats consisted of several active ingredients which were dangerous to health. These harmful ingredients were not marketed which have actually ended up being the base for criticism over the healthy brand names of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help has taken certain sustainability actions for its market places. Among significant examples in this regard is the Company's marketing technique related to schools. The company markets only low calories and healthy drinks choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy items in its portfolio. The company has actually increased its research and development budget and has actually introduced an army of health scientists to develop specific healthy products.

Ecological Sustainability

Along with the human sustainability, Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Analysis has taken numerous steps towards ecological sustainability. The company has actually devoted to various objectives related to water, land, product packaging, environment modification and community. In this regard, the company committed to lower its product packaging by countless tones to avoid high quantity of wastages. The company has actually dedicated to minimize greenhouse gas emissions along with the achievement of performance in the energy usage. business has likewise tried specific philanthropic activities consisting of a dedication to provide safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it might be determined that the company has actually taken a number of steps towards human and environmental sustainability. These actions are still not enough to achieve the wanted industrial growth and to lower the criticism over the social obligation of Case Study Analysis.

Alternatives

Specific long term tactical alternatives could be obtained for the business on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the option would allow the company to accomplish its goal of prospective development and decrease the criticism over the company. Furthermore, the alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be implemented in addition to the cost and threats connected to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help might take is to present a brand-new product line related to healthy food and drinks. The company ought to present a broad variety of much healthier products by utilizing its substantial research study and advancement expenditures.

Pros:

• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social responsibility by compensation of the hazardous products with healthy items.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addicting nature of harmful products.
• The harmful items in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Huge expense of research and advancement required to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the possible growth and lower the criticism is to get the health associated companies at a high level. Financial investment in these type of companies would permit Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help to introduce a large range of much healthier products within a brief time period without any requirement of significant research and advancement expenses. The pros and cons related to alternative 3 are offered listed below:

Pros:

• Conserving of big amount of research and advancement costs for new item advancement.
• Incorporation of brand-new products within two years.
• Ability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social duty by settlement of the hazardous products with healthy items.

Cons:

• The acquisition might not prove to change the image of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addicting nature of harmful products.
• The hazardous items in the item portfolio may make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Help is to change all of its hazardous items with healthier items. The replacement of dangerous items with healthier items would completely change the market position of the business and would require a large number of necessary steps to be taken.

Pros:

• Modification of market position of Citibanks E Business Strategy For Global Corporate Banking 2008 Case Study Solution
• Ability to target large number of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may decline the much healthier items due to the addictive nature of dangerous items.
• Huge cost of research and development required to develop new healthy products.
• Staff member may resist over the modification in the business model and business strategy.
• Number of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the current industry situation, Case Study Solution is suggested to think about alternative 2 of high level of acquisition of health related business. As the acquisitions would make it possible for the business to save of huge amount of research study and development expenses for brand-new item advancement. Along with it, acquisitions would allow incorporation of brand-new items within 2 years along with the capability to target large number of customers.

This Citibanks E Business Strategy For Global Corporate Banking 2008 case study is writen by : Ali Farhoomand

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations