Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis

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Citibanks E Business Strategy For Global Corporate Banking Case Help

Citibanks E Business Strategy For Global Corporate Banking Case Study Help is a well-known name of a New York based, world's leading organization in the food and beverage market. company is a leading brand name in hassle-free treats, foods and beverages with its presence in about 200 nations.
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The report includes a deep analysis of various aspects of the social obligations of significant companies in the food and beverage market in general, and Case Analysis in specific. It also provides an analysis of the growing health and ecological problems consisting of weight problems, heart diseases, ecological devastation and so on in the Western nations and the function of the companies in the food and beverage market to deal with these issues. The report likewise provides an assessment of the extent of sustainability and CSR in the Citibanks E Business Strategy For Global Corporate Banking Case Study Help's company method together with the decision of how Case Study Solution develops value for its consumers. Furthermore, the report likewise offers certain strategic options for Case Analysis to include the criticism over its social responsibility with particular recommendations and an application plan.

Concerns Recognition

The huge food and drink company was going through a criticism over its responsibility towards numerous social and ecological concerns including; obesity, heart problem, ecological devastation and so on. These criticisms lead, to rethink about the corporate strategy of Citibanks E Business Strategy For Global Corporate Banking Case Study Solution. The Ali Farhoomand has understood that the general society, the way of life of people and individuals at whole have actually been changed now. In this scenario with increasing trends towards much healthier products and the increasing environmental concerns, Case Study Analysis needs to change its direction towards healthier items. business had actually taken certain important actions regarding the environmental effects of its products, but, these actions are not enough to end up the criticism over the company's obligation towards social and environmental problems. For that reason, the is needed to take specific tactical steps to alter the marketplace position of its particular famous brands and present Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Analysis and other food and beverage business must utilize their power to shift the customer taste towards much healthier items to eliminate the restraints in the development of food industry.

Vital Analysis

The shift from the usage of natural food to produced food has actually highly affected the health of the customers. All of the data related to the health problems with the incorporation of produced food in the market explain the occurrence of the health problems related to food system. These problems are indirectly the result of different practices of the food and drink business for developing worth for their customers.

Value Development at Citibanks E Business Strategy For Global Corporate Banking Case Study Solution

Citibanks E Business Strategy For Global Corporate Banking Case Study Help being a huge company in the food and drink market, provides high worth to its consumers by numerous means. Worth creation in the food and drink industry is done through two methods i.e. taste and availability of the item. Case Study Help has a competitive benefit in providing its products far and wide worldwide. Its marketing capability makes it able to target a large base of customers. The business exists in about 200 nations with a large number of well-known worldwide brands. The far and wide presence of the business items supplies high worth to customers.

Furthermore, the business develops worth for its customers by methods of providing a great deal of delicious food including salt, fat and sugar, which are the ingredients that are straight gotten in touch with the psychological core of the customer's brain. The Citibanks E Business Strategy For Global Corporate Banking Case Study Help in addition to other giant food and beverages companies produce worth for its consumers by controling these ingredients in its items. Case Study Solution together with other giant business is interested in discovering methods to increase the customer value from its products through making use of the vulnerability.

In addition to it, the business also creates value by ways of including the healthy point in its items. The business has done particular efforts in order to offer healthy products and lower the share of Citibanks E Business Strategy For Global Corporate Banking Case Study Solution in total ecological destruction. Case Study Solution has actually taken particular actions associated with the sustainability of people and environment including the 2009 announcement of the ambitious objectives and dedications associated with Case Study Analysis products, market and the community.

All of these ways have actually achieved success at developing worth for the business consumers. Nevertheless, these ways have likewise lead to the increased environmental issues and the criticism over the company's role in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the company products for creating consumer value faces high quantity of criticism. These active ingredients are the main reason for particular fatal diseases in human consisting of obesity, diabetes, heart diseases etc. Increasing health associated issues have actually raised the criticism for Citibanks E Business Strategy For Global Corporate Banking Case Study Help.

Useful Function of Major Food and Beverage Companies in Addressing Social and Ecological Expenses Related To the Industry

Undoubtedly, major food and beverage companies including company, and so on can play an useful role in attending to social and environmental expenses associated with the market. The environmental expenses related to food and drink market consist of the ecological devastation due to the increase of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which could be a big danger to the presence of humankind in future.

Significant cause of these environmental changes is mass usage of nitrogen rich fertilizers and the components by the food and drink companies. Therefore, food and beverage companies should play a positive function in dealing with these concerns to eliminate their growth constraints connected to the criticism from the ecological communities.

The companies need to avoid usage of nitrogen fertilizers and ought to browse out the products of those farmers that do not use fertilizers for their crop. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the ecological costs there are specific social expenses related to the food and drink industry which should be resolved by the giant food and drink companies to achieve the market growth and to avoid the criticism from the environmental neighborhoods. Social costs associated with the industry includes the increasing health issues related to obesity, heart disease, diabetes and so on. Nevertheless, the huge companies might play a positive role in attending to these problems.

The companies could move towards healthier items by lowering the quantity of hazardous compounds in their processed foods i.e. dioxin, which might result in fatal human diseases. Together with it, the business ought to use more nutritious active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The companies could likewise do efforts to move customer tastes towards healthy products as they have controlled the consumer taste for couple of years. In this way the giant food and beverage business could play a constructive function in resolving social and eco-friendly expenses related to the market.

Examination of Sustainability at Citibanks E Business Strategy For Global Corporate Banking Case Study Help

There was a possible shift in the corporate technique and objectives at Case Study Analysis. The brand-new CEO was focused on purchasing healthier products for achieving sustainable growth for the company in addition to offering much healthier future for the people and the planet both. Under the new vision, the slogan of the business was likewise altered from the "fun for you" to "better for you".

Human Sustainability

The company revealed particular goals and dedications associated with human sustainability and the ecological sustainability. Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce different healthier items in its portfolio. Nevertheless, despite of being thought about a Case Study Analysis's healthy brand name, the items of Quake Oats included numerous active ingredients which were harmful to health. These harmful components were not advertised which have ended up being the base for criticism over the healthy brand names of Citibanks E Business Strategy For Global Corporate Banking Case Study Help.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Citibanks E Business Strategy For Global Corporate Banking Case Study Solution has actually taken specific sustainability actions for its market locations. One of significant examples in this regard is the Business's marketing technique associated to schools. The business markets just low calories and healthy beverages choices in schools.
Case Study Analysis
Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The company has increased its research study and development budget plan and has actually introduced an army of health researchers to design certain healthy products.

Environmental Sustainability

In this regard, the company devoted to lower its packaging by millions of tones to avoid high amount of wastes. The company has devoted to decrease greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it might be identified that the company has taken numerous steps towards human and ecological sustainability. However these actions are still not enough to attain the preferred commercial development and to decrease the criticism over the social duty of Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis.

Alternatives

Specific long term strategic alternatives might be derived for the business on the basis of above analysis. These options can be examined on the basis of the fact that how the alternative would make it possible for the company to attain its objective of prospective development and decrease the criticism over the business. The alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the expense and threats related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that Citibanks E Business Strategy For Global Corporate Banking Case Study Solution could take is to introduce a new item line related to healthy food and beverages. The company needs to present a wide range of healthier items by using its substantial research study and advancement expenditures.

Pros:

• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by payment of the harmful products with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of hazardous items.
• The harmful products in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Huge cost of research and advancement needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to accomplish the potential growth and lower the criticism is to acquire the health associated business at a high level. Financial investment in these kind of business would permit Citibanks E Business Strategy For Global Corporate Banking Case Study Help to present a large variety of healthier products within a short time duration without any requirement of considerable research study and development expenses. The advantages and disadvantages associated with alternative 3 are offered below:

Pros:

• Saving of big amount of research study and development costs for new product advancement.
• Incorporation of new products within 2 years.
• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social duty by settlement of the harmful products with healthy products.

Cons:

• The acquisition might not prove to alter the image of Citibanks E Business Strategy For Global Corporate Banking Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may not accept the much healthier items due to the addictive nature of hazardous products.
• The dangerous products in the product portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Citibanks E Business Strategy For Global Corporate Banking Case Study Help is to replace all of its dangerous items with much healthier products. The replacement of hazardous products with much healthier products would completely alter the market position of the company and would require a large number of essential actions to be taken.

Pros:

• Modification of market position of Citibanks E Business Strategy For Global Corporate Banking Case Study Help
• Ability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social responsibility

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addicting nature of hazardous products.
• Huge cost of research and advancement required to develop new healthy products.
• Staff member might resist over the modification in business model and business strategy.
• Variety of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the existing industry situation, Case Study Help is recommended to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the business to save of huge quantity of research study and development expenses for new item development. Along with it, acquisitions would enable incorporation of new products within two years along with the capability to target large number of customers.

This Citibanks E Business Strategy For Global Corporate Banking case study is writen by : Ali Farhoomand




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