Leccotech The Whole Product Concept In Export Marketing Case Study Analysis

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Leccotech The Whole Product Concept In Export Marketing Case Analysis

Leccotech The Whole Product Concept In Export Marketing Case Study Solution is a popular name of a New York based, world's leading company in the food and beverage industry. business is a leading brand in practical treats, foods and beverages with its presence in about 200 nations.

The report contains a deep analysis of different aspects of the social duties of major business in the food and beverage market in general, and Case Help in specific. It also provides an analysis of the growing health and ecological problems consisting of weight problems, cardiovascular disease, ecological destruction etc. in the Western countries and the role of the business in the food and drink market to deal with these concerns. The report also provides an evaluation of the level of sustainability and CSR in the Leccotech The Whole Product Concept In Export Marketing Case Study Analysis's organisation technique together with the decision of how Case Study Solution develops worth for its consumers. The report also offers certain tactical options for business to integrate the criticism over its social responsibility with specific suggestions and an application strategy.

Issues Recognition

Case Study Solution had actually taken certain crucial actions regarding the ecological effects of its items, but, these actions are not enough to end up the criticism over the business's duty towards social and environmental issues. This is required to take specific tactical actions to alter the market position of its particular popular brands and present Case Study Help as a company producing healthy products in the market. In this regard, business and other food and drink companies should utilize their power to shift the customer taste towards much healthier items to remove the restrictions in the development of food industry.

Critical Analysis

For the couple of decades, consumer food patterns have been changed significantly. The shift from using health food to made food has actually extremely affected the health of the customers. Despite of the discovery of modern health techniques, the total health of individuals in couple of decades have actually been extremely affected. Currently about 1 billion of the people In US are obese and a minimum of 300 million of them have weight problems. Children likewise dealing with the problem of obesity. The ratios of obesity in 1980s are rather different from the existing ratios. Despite of discovery of health techniques and modern methods to manage obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data connected to the health problems with the incorporation of manufactured food in the market explain the occurrence of the health problems associated with food system. These issues are indirectly the outcome of numerous practices of the food and drink companies for developing worth for their consumers.

Worth Development at Leccotech The Whole Product Concept In Export Marketing Case Study Help

Leccotech The Whole Product Concept In Export Marketing Case Study Help being a giant business in the food and drink market, supplies high worth to its clients by various ways. Case Study Help has a competitive benefit in supplying its items far and wide globally. The business is presented in about 200 nations with a big number of well-known worldwide brands.

The business develops worth for its consumers by means of supplying large number of delicious food products including salt, fat and sugar, which are the active ingredients that are straight linked with the psychological core of the customer's brain. The Leccotech The Whole Product Concept In Export Marketing Case Study Help in addition to other huge food and beverages companies develop worth for its customers by manipulating these ingredients in its items. Case Study Analysis together with other huge companies has an interest in finding methods to increase the customer value from its products through making use of the vulnerability.

In addition to it, the company also produces value by means of incorporating the healthy point in its products. The company has done certain efforts in order to supply healthy products and minimize the share of Leccotech The Whole Product Concept In Export Marketing Case Study Solution in general ecological devastation. Case Study Help has taken specific steps connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and dedications connected to Case Study Analysis items, market and the community.

All of these means have been effective at producing value for the Case Study Help consumers. Increasing health related issues have actually raised the criticism for Case Study Help.

Useful Role of Significant Food and Drink Companies in Attending To Social and Ecological Expenses Associated with the Industry

Undoubtedly, major food and drink companies consisting of company, and so on can play an useful role in dealing with social and ecological costs connected with the industry. The ecological costs connected to food and drink market include the ecological destruction due to the influx of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which could be a big risk to the existence of humankind in future.

Major cause of these environmental modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and drink business. For that reason, food and beverage companies ought to play a constructive function in attending to these concerns to remove their development restrictions connected to the criticism from the environmental neighborhoods.

In order to attend to these concerns, the business could either minimize their use of nitrogen abundant active ingredients or take specific actions to reduce the amount of nitrogen in the overall environment. The companies should avoid usage of nitrogen fertilizers and must search out the items of those farmers that do not use fertilizers for their crop. Additionally, the business could also buy reducing greenhouse gas emissions worldwide. The companies might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the eco-friendly costs there are specific social costs related to the food and drink industry which must be dealt with by the huge food and drink companies to accomplish the market development and to avoid the criticism from the environmental communities. Social expenses associated with the industry consists of the increasing health problems connected to weight problems, heart problem, diabetes etc. However, the huge companies could play an useful function in attending to these issues.

The business might move towards healthier products by decreasing the quantity of hazardous compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. In addition to it, the business need to utilize more healthy components rather than derivatives of Corn and Soy to increase variety of calories from their products. The business could also do efforts to move customer tastes towards healthy items as they have managed the customer taste for few years. In this method the giant food and beverage companies could play an useful function in resolving social and environmental costs associated with the industry.

Examination of Sustainability at Leccotech The Whole Product Concept In Export Marketing Case Study Help

There was a possible shift in the corporate technique and objectives at Case Study Help. The brand-new CEO was focused on investing in much healthier products for achieving sustainable growth for the business together with supplying healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to present different healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand name, the items of Quake Oats contained a number of active ingredients which were harmful to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Leccotech The Whole Product Concept In Export Marketing Case Study Help has actually taken certain sustainability steps for its market locations. One of significant examples in this regard is the Business's marketing strategy associated to schools. The business markets just low calories and healthy drinks choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The company has actually increased its research and advancement budget plan and has actually presented an army of health scientists to create particular healthy items.

Environmental Sustainability

In this regard, the business committed to reduce its product packaging by millions of tones to avoid high amount of wastes. The company has actually devoted to reduce greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it might be identified that the company has taken several steps towards human and environmental sustainability. However these actions are still not sufficient to achieve the preferred industrial growth and to decrease the criticism over the social duty of Leccotech The Whole Product Concept In Export Marketing Case Study Analysis.

Alternatives

Specific long term tactical alternatives could be derived for the business on the basis of above analysis. These options can be examined on the basis of the reality that how the alternative would allow the business to accomplish its objective of prospective development and reduce the criticism over the business. The alternatives might be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and dangers related to the alternative

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The first step that Leccotech The Whole Product Concept In Export Marketing Case Study Analysis could take is to introduce a new product line connected to healthy food and beverages. Although, the business has actually already introduced specific heath associated brand names, but, the variety of these brand names in its portfolio is not potential to decrease the criticism and accomplish potential growth. The company needs to introduce a large range of healthier products by using its significant research study and development expenses. The benefits and drawbacks connected to the introduction of a healthy line of product in the portfolio are given listed below:

Pros:

• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy items.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addictive nature of dangerous items.
• The harmful products in the item portfolio might make the incorporation of healthy products fail to decrease criticism.
• Huge expense of research study and development required to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the potential development and decrease the criticism is to acquire the health related companies at a high level. Financial investment in these type of companies would allow Leccotech The Whole Product Concept In Export Marketing Case Study Analysis to introduce a large variety of healthier items within a brief time duration without any need of significant research and development expenses. The pros and cons associated with alternative 3 are provided listed below:

Pros:

• Saving of substantial amount of research study and development costs for new product development.
• Incorporation of new products within two years.
• Capability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social responsibility by compensation of the harmful products with healthy items.

Cons:

• The acquisition may not prove to change the image of Leccotech The Whole Product Concept In Export Marketing Case Study Solution as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the new products in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of hazardous items.
• The harmful items in the product portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Leccotech The Whole Product Concept In Export Marketing Case Study Solution is to change all of its dangerous products with healthier products. This might be a substantial shift in the business technique and the business design at company. The replacement of dangerous products with much healthier items would entirely alter the market position of the business and would require a a great deal of needed steps to be taken. The advantages and disadvantages related to alternative 3 are offered listed below:

Pros:

• Modification of market position of Leccotech The Whole Product Concept In Export Marketing Case Study Help
• Ability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social obligation

Cons:

• Risk of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of harmful products.
• Huge expense of research and development required to build brand-new healthy items.
• Staff member may withstand over the modification in business model and service strategy.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the current industry circumstance, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of big amount of research and advancement expenses for new item development. Along with it, acquisitions would enable incorporation of new products within 2 years along with the ability to target big number of consumers.

This Leccotech The Whole Product Concept In Export Marketing case study is writen by : Ali Farhoomand

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