Seiko Watch Corporation Moving Upmarket Case Study Analysis

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Seiko Watch Corporation Moving Upmarket Case Solution

Seiko Watch Corporation Moving Upmarket Case Study Help is a well-known name of a New York based, world's leading organization in the food and beverage market. Case Study Help is a prominent brand name in hassle-free snacks, foods and beverages with its existence in about 200 countries. Major brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the company is its capability to market the item at everywhere locations. Additionally, the business is doing efforts to make product advancement as its new source of competitive benefit.

The report consists of a deep analysis of different elements of the social duties of major companies in the food and drink industry in general, and Case Analysis in specific. It likewise supplies an analysis of the growing health and ecological concerns consisting of weight problems, heart diseases, ecological destruction etc. in the Western nations and the role of the companies in the food and beverage market to attend to these concerns. The report also provides an assessment of the level of sustainability and CSR in the Seiko Watch Corporation Moving Upmarket Case Study Analysis's organisation method together with the decision of how Case Study Solution develops value for its customers. Moreover, the report likewise provides specific tactical options for Case Analysis to incorporate the criticism over its social duty with particular recommendations and an execution strategy.

Problems Identification

Case Study Solution had taken certain crucial steps relating to the ecological impacts of its products, however, these actions are not enough to end up the criticism over the business's duty towards social and environmental problems. This is required to take certain strategic steps to alter the market position of its specific well-known brands and present Case Study Help as a business producing healthy items in the market. In this regard, business and other food and beverage companies ought to utilize their power to move the customer taste towards healthier items to get rid of the restrictions in the development of food market.

Important Analysis

The shift from the use of natural food to produced food has actually extremely affected the health of the consumers. All of the information related to the health issues with the incorporation of manufactured food in the market explain the frequency of the health concerns related to food system. These problems are indirectly the result of various practices of the food and drink companies for producing value for their consumers.

Worth Production at Seiko Watch Corporation Moving Upmarket Case Study Help

Seiko Watch Corporation Moving Upmarket Case Study Help being a giant company in the food and beverage industry, offers high value to its consumers by different means. Worth production in the food and drink market is done through two methods i.e. taste and schedule of the item. Case Study Analysis has a competitive advantage in offering its products far and wide internationally. Its marketing ability makes it able to target a large base of customers. The company is presented in about 200 nations with a a great deal of famous global brand names. The everywhere existence of the business products supplies high value to consumers.

The business develops worth for its customers by methods of supplying big number of delicious food items consisting of salt, fat and sugar, which are the components that are directly linked with the emotional core of the customer's brain. The Seiko Watch Corporation Moving Upmarket Case Study Help together with other huge food and beverages business develop worth for its customers by manipulating these ingredients in its items. Case Study Help in addition to other giant business is interested in discovering methods to increase the customer value from its items through exploiting the vulnerability.

Along with it, the business likewise produces value by means of including the healthy point in its products. The company has actually done specific efforts in order to provide healthy products and decrease the share of Seiko Watch Corporation Moving Upmarket Case Study Analysis in total environmental destruction. Case Study Help has actually taken particular actions associated with the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and dedications associated with Case Study Solution products, marketplace and the community.

All of these methods have actually been successful at creating worth for the Case Study Help customers. Increasing health associated concerns have raised the criticism for Case Study Solution.

Positive Function of Major Food and Drink Business in Addressing Social and Ecological Costs Connected With the Industry

Certainly, significant food and beverage companies including business, and so on can play an useful role in attending to social and environmental expenses associated with the industry. The ecological costs related to food and beverage market include the environmental destruction due to the increase of nitrogen which has resulted in the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a big hazard to the existence of humanity in future.

Major reason for these ecological modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Food and beverage companies should play an useful role in resolving these problems to remove their development restraints related to the criticism from the ecological neighborhoods.

In order to attend to these problems, the business might either minimize their use of nitrogen rich components or take specific steps to lower the amount of nitrogen in the general environment. The business need to prevent use of nitrogen fertilizers and ought to seek the items of those farmers that do not utilize fertilizers for their crop. Moreover, the business might likewise buy lowering greenhouse gas emissions worldwide. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the environmental expenses there are certain social expenses related to the food and beverage industry which must be attended to by the giant food and drink companies to attain the market growth and to avoid the criticism from the ecological communities. Social expenses related to the industry includes the increasing health problems connected to obesity, heart disease, diabetes etc. Nevertheless, the giant companies might play a positive role in dealing with these problems.

The companies could move towards more healthy items by decreasing the quantity of harmful substances in their processed foods i.e. dioxin, which could result in lethal human illness. The business might also do efforts to move consumer tastes towards healthy products as they have controlled the consumer taste for couple of years.

Examination of Sustainability at Seiko Watch Corporation Moving Upmarket Case Study Solution

There was a prospective shift in the corporate technique and goals at Case Study Analysis. The brand-new CEO was focused on investing in healthier items for accomplishing sustainable growth for the company in addition to supplying healthier future for the people and the planet both. Under the new vision, the slogan of the business was also altered from the "fun for you" to "better for you".

Human Sustainability

The business announced certain objectives and dedications related to human sustainability and the environmental sustainability. Seiko Watch Corporation Moving Upmarket Case Study Solution acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce different healthier items in its portfolio. Despite of being thought about a Case Study Solution's healthy brand name, the items of Quaker Oats included a number of components which were dangerous to health. These hazardous active ingredients were not advertised which have become the base for criticism over the healthy brands of Seiko Watch Corporation Moving Upmarket Case Study Solution.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Seiko Watch Corporation Moving Upmarket Case Study Solution has taken particular sustainability steps for its market places. Among major examples in this regard is the Business's marketing method associated to schools. The company markets just low calories and healthy drinks options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing new and healthy products in its portfolio. The company has actually increased its research and advancement spending plan and has introduced an army of health researchers to design specific healthy products.

Environmental Sustainability

In this regard, the company dedicated to lower its packaging by millions of tones to prevent high quantity of wastages. The business has actually devoted to decrease greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it might be identified that the business has actually taken numerous actions towards human and ecological sustainability. However these steps are still not enough to attain the preferred commercial development and to decrease the criticism over the social responsibility of Seiko Watch Corporation Moving Upmarket Case Study Help.

Alternatives

Particular long term tactical options could be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the option would allow the company to accomplish its objective of possible development and reduce the criticism over the business. Additionally, the alternatives could be examined on the basis of the time frame that would be taken by an alternative to be executed along with the expense and threats connected to the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The first action that Seiko Watch Corporation Moving Upmarket Case Study Help could take is to introduce a new product line related to healthy food and beverages. The company must introduce a large range of healthier items by using its substantial research and development expenses.

Pros:

• Capability to target large number of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation by payment of the hazardous items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of harmful items.
• The harmful items in the product portfolio might make the incorporation of healthy products stop working to reduce criticism.
• Huge cost of research study and development required to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative choice to accomplish the prospective growth and reduce the criticism is to obtain the health associated companies at a high level. Financial investment in these type of business would allow Seiko Watch Corporation Moving Upmarket Case Study Analysis to present a large range of healthier items within a short time duration with no need of considerable research and advancement expenses. The advantages and disadvantages related to alternative 3 are offered below:

Pros:

• Conserving of substantial quantity of research and advancement expenses for brand-new product advancement.
• Incorporation of new products within 2 years.
• Ability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social obligation by settlement of the dangerous items with healthy products.

Cons:

• The acquisition may not prove to alter the image of Seiko Watch Corporation Moving Upmarket Case Study Solution as in case of Quake Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new products in the market i.e. customers may not like the taste and might decline the much healthier products due to the addictive nature of dangerous products.
• The dangerous products in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Seiko Watch Corporation Moving Upmarket Case Study Solution is to replace all of its dangerous products with much healthier items. The replacement of hazardous items with healthier products would totally alter the market position of the business and would require a big number of needed actions to be taken.

Pros:

• Change of market position of Seiko Watch Corporation Moving Upmarket Case Study Help
• Capability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and may decline the much healthier products due to the addictive nature of hazardous products.
• Substantial cost of research and development needed to construct new healthy products.
• Worker may resist over the modification in business design and company method.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the business and the existing market circumstance, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to conserve of big quantity of research and advancement expenses for new item advancement. Along with it, acquisitions would permit incorporation of brand-new items within 2 years along with the capability to target big number of customers.

This Seiko Watch Corporation Moving Upmarket case study is writen by : Ali Farhoomand

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