Seiko Watch Corporation Moving Upmarket Case Study Analysis

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Seiko Watch Corporation Moving Upmarket Case Solution

Seiko Watch Corporation Moving Upmarket Case Study Analysis is a widely known name of a New york city based, world's leading organization in the food and beverage industry. Case Study Help is a leading brand name in practical treats, foods and drinks with its existence in about 200 countries. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its ability to market the item at everywhere places. The business is doing efforts to make product development as its brand-new source of competitive benefit.
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The report consists of a deep analysis of numerous elements of the social duties of major business in the food and beverage market in general, and business in specific. The report also supplies an evaluation of the level of sustainability and CSR in the Seiko Watch Corporation Moving Upmarket Case Study Solution's company technique along with the decision of how Case Study Analysis creates worth for its consumers.

Concerns Recognition

Case Study Solution had taken certain crucial steps regarding the environmental impacts of its products, but, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly problems. This is required to take certain strategic actions to change the market position of its specific famous brands and present Case Study Solution as a business producing healthy products in the market. In this regard, business and other food and drink companies must utilize their power to move the customer taste towards healthier items to get rid of the restraints in the development of food market.

Crucial Analysis

The shift from the use of natural food to manufactured food has actually highly affected the health of the consumers. All of the information related to the health issues with the incorporation of manufactured food in the market explain the frequency of the health concerns related to food system. These concerns are indirectly the result of various practices of the food and beverage companies for creating value for their customers.

Worth Creation at Seiko Watch Corporation Moving Upmarket Case Study Analysis

Seiko Watch Corporation Moving Upmarket Case Study Analysis being a huge business in the food and beverage industry, offers high value to its clients by various methods. Case Study Solution has a competitive benefit in offering its items far and wide internationally. The company is provided in about 200 countries with a large number of well-known global brand names.

Furthermore, the company creates value for its customers by means of providing a great deal of tasty food including salt, fat and sugar, which are the components that are straight connected with the emotional core of the consumer's brain. The Seiko Watch Corporation Moving Upmarket Case Study Solution along with other huge food and beverages companies develop worth for its consumers by controling these components in its products. Case Study Help along with other giant companies has an interest in finding methods to increase the consumer value from its products through making use of the vulnerability.

Together with it, the company likewise creates worth by methods of including the healthy point in its items. The company has actually done specific efforts in order to supply healthy products and reduce the share of Seiko Watch Corporation Moving Upmarket Case Study Help in overall ecological devastation. Case Study Solution has taken specific actions connected to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and commitments related to Case Study Help items, market and the neighborhood.

All of these methods have been successful at producing value for the Case Study Help customers. Increasing health associated problems have actually raised the criticism for Case Study Solution.

Positive Function of Significant Food and Drink Business in Resolving Social and Ecological Expenses Connected With the Industry

Certainly, significant food and drink companies consisting of company, etc. can play a constructive function in dealing with social and environmental expenses associated with the industry. The eco-friendly expenses associated with food and drink market include the ecological destruction due to the influx of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental devastation which could be a huge hazard to the presence of humankind in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink companies. Food and drink companies must play an useful role in dealing with these issues to eliminate their growth restrictions related to the criticism from the environmental communities.

The companies should prevent use of nitrogen fertilizers and should browse out the products of those farmers that do not utilize fertilizers for their crop. The business might utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Together with the environmental expenses there are particular social costs associated with the food and beverage industry which need to be addressed by the giant food and drink companies to attain the industry growth and to prevent the criticism from the ecological neighborhoods. Social costs associated with the industry includes the increasing health concerns associated with weight problems, heart problem, diabetes and so on. Nevertheless, the huge companies could play a constructive function in addressing these issues.

The business might move towards more healthy items by lowering the quantity of poisonous substances in their processed foods i.e. dioxin, which could result in lethal human diseases. The business could also do efforts to shift consumer tastes towards healthy products as they have actually managed the customer taste for few decades.

Examination of Sustainability at Seiko Watch Corporation Moving Upmarket Case Study Analysis

There was a prospective shift in the business technique and goals at Case Study Solution. The new CEO was focused on buying much healthier items for accomplishing sustainable growth for the business along with providing healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was likewise changed from the "fun for you" to "better for you".

Human Sustainability

The company revealed particular objectives and dedications associated with human sustainability and the environmental sustainability. Seiko Watch Corporation Moving Upmarket Case Study Solution acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to present various healthier items in its portfolio. Nevertheless, despite of being thought about a Case Study Help's healthy brand name, the products of Quake Oats included a number of components which were harmful to health. These hazardous ingredients were not marketed which have actually become the base for criticism over the healthy brand names of Seiko Watch Corporation Moving Upmarket Case Study Help.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Seiko Watch Corporation Moving Upmarket Case Study Solution has actually taken certain sustainability actions for its market locations. Among major examples in this regard is the Company's marketing method related to schools. The business markets only low calories and nutritious drinks choices in schools.
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Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The business has actually increased its research and advancement budget plan and has actually presented an army of health scientists to develop particular healthy items.

Ecological Sustainability

In addition to the human sustainability, Seiko Watch Corporation Moving Upmarket Case Study Analysis has taken a number of actions towards ecological sustainability. The company has actually committed to different objectives associated with water, land, packaging, environment change and neighborhood. In this regard, the company committed to minimize its packaging by countless tones to avoid high quantity of wastes. Additionally, the company has devoted to reduce greenhouse gas emissions in addition to the accomplishment of effectiveness in the energy usage. business has actually also attempted specific humanitarian activities including a commitment to offer safe drinking water to 3 million people in developing nations by 2015.

On the basis of above analysis, it might be determined that the company has taken a number of steps towards human and environmental sustainability. Nevertheless these steps are still not sufficient to accomplish the wanted commercial growth and to reduce the criticism over the social obligation of Seiko Watch Corporation Moving Upmarket Case Study Help.

Alternatives

Specific long term tactical alternatives might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would enable the business to achieve its objective of potential development and reduce the criticism over the business. Furthermore, the options could be evaluated on the basis of the time frame that would be taken by an option to be carried out in addition to the expense and risks associated with the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that Seiko Watch Corporation Moving Upmarket Case Study Analysis could take is to introduce a brand-new product line related to healthy food and drinks. The business has actually currently introduced specific heath associated brands, but, the number of these brand names in its portfolio is not prospective to minimize the criticism and attain prospective growth. The company should present a large variety of much healthier items by utilizing its substantial research study and development expenditures. The pros and cons connected to the introduction of a healthy line of product in the portfolio are given below:

Pros:

• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social duty by settlement of the hazardous items with healthy products.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addictive nature of harmful products.
• The hazardous products in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Substantial expense of research study and development needed to build new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to attain the prospective growth and decrease the criticism is to obtain the health related companies at a high level. Investment in these type of business would permit Seiko Watch Corporation Moving Upmarket Case Study Solution to present a big range of healthier items within a short time duration with no need of considerable research study and advancement expenditures. The advantages and disadvantages associated with alternative 3 are given listed below:

Pros:

• Saving of huge quantity of research study and development expenses for brand-new item advancement.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social obligation by compensation of the dangerous products with healthy items.

Cons:

• The acquisition might not show to alter the image of Seiko Watch Corporation Moving Upmarket Case Study Analysis as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new products in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of harmful products.
• The hazardous products in the product portfolio may make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Seiko Watch Corporation Moving Upmarket Case Study Solution is to change all of its hazardous items with healthier items. The replacement of hazardous items with much healthier items would totally change the market position of the business and would require a big number of essential actions to be taken.

Pros:

• Change of market position of Seiko Watch Corporation Moving Upmarket Case Study Analysis
• Ability to target a great deal of consumers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social obligation

Cons:

• Risk of failure of the new items in the market i.e. customers might not like the taste and may not accept the healthier products due to the addicting nature of harmful items.
• Huge cost of research study and advancement needed to construct brand-new healthy products.
• Worker might withstand over the modification in the business design and service method.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the business and the present industry circumstance, Case Study Help is advised to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to save of big amount of research and advancement expenses for new item advancement. Along with it, acquisitions would allow incorporation of new items within 2 years along with the ability to target big number of consumers.

This Seiko Watch Corporation Moving Upmarket case study is writen by : Ali Farhoomand




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