The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Analysis

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The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Analysis

The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Help is a popular name of a New York based, world's leading company in the food and beverage market. business is a prominent brand in convenient treats, foods and drinks with its presence in about 200 countries.

The report consists of a deep analysis of different elements of the social obligations of significant business in the food and beverage industry in basic, and Case Analysis in particular. It likewise provides an analysis of the growing health and ecological concerns consisting of obesity, heart problem, environmental devastation etc. in the Western countries and the role of the companies in the food and drink industry to deal with these concerns. The report also supplies an evaluation of the extent of sustainability and CSR in the The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution's company strategy in addition to the decision of how Case Study Help develops worth for its consumers. Moreover, the report also offers certain strategic options for Case Analysis to integrate the criticism over its social obligation with particular suggestions and an application plan.

Issues Identification

The giant food and beverage company was going through a criticism over its obligation towards different social and ecological issues consisting of; weight problems, cardiovascular disease, environmental devastation etc. These criticisms lead, to reassess about the corporate technique of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Analysis. The Ali Farhoomand has understood that the general society, the way of life of individuals and the people at whole have been altered now. In this circumstance with increasing trends towards healthier products and the increasing ecological issues, Case Study Solution should change its instructions towards healthier products. Although, Case Study Solution had taken particular important steps concerning the ecological impacts of its items, but, these actions are insufficient to end up the criticism over the business's responsibility towards social and eco-friendly concerns. For that reason, the is required to take specific strategic steps to change the marketplace position of its certain popular brand names and present The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies need to utilize their power to move the customer taste towards much healthier products to eliminate the constraints in the development of food industry.

Vital Analysis

For the couple of decades, customer food patterns have been altered dramatically. The shift from using health food to produced food has highly impacted the health of the consumers. Despite of the discovery of modern-day health methods, the overall health of individuals in few years have been extremely impacted. Currently about 1 billion of the people In US are overweight and at least 300 million of them have obesity. Kids also facing the issue of obesity. The ratios of weight problems in 1980s are rather various from the present ratios. Despite of discovery of health methods and modern-day ways to manage obesity and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the information associated with the health concerns with the incorporation of manufactured food in the market discuss the frequency of the health problems related to food system. These issues are indirectly the outcome of different practices of the food and beverage business for producing value for their customers.

Worth Production at The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution

The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Help being a giant business in the food and beverage industry, offers high worth to its consumers by various methods. Value creation in the food and beverage industry is done through 2 methods i.e. taste and availability of the product. Case Study Analysis has a competitive benefit in providing its products far and wide internationally. Its marketing capability makes it able to target a large base of customers. The company is presented in about 200 countries with a a great deal of popular international brands. The far and wide existence of the company products supplies high value to customers.

The company produces worth for its consumers by ways of offering big number of delicious food products consisting of salt, fat and sugar, which are the ingredients that are directly linked with the emotional core of the consumer's brain. The The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution together with other giant food and beverages business produce worth for its customers by manipulating these active ingredients in its items. Case Study Analysis in addition to other huge companies is interested in discovering ways to increase the consumer value from its products through exploiting the vulnerability.

In addition to it, the business likewise develops value by methods of integrating the healthy point in its products. The business has done specific efforts in order to provide healthy products and minimize the share of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Help in overall environmental destruction. Case Study Help has taken certain steps related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and dedications connected to Case Study Help items, market and the community.

All of these means have been successful at creating worth for the Case Study Analysis consumers. Increasing health related issues have raised the criticism for Case Study Help.

Constructive Role of Major Food and Beverage Companies in Addressing Social and Ecological Costs Associated with the Market

Undoubtedly, major food and beverage companies consisting of company, and so on can play a constructive function in attending to social and eco-friendly costs related to the industry. The ecological costs connected to food and beverage industry consist of the environmental destruction due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental devastation which might be a huge risk to the presence of humanity in future.

Significant cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the components by the food and drink companies. Therefore, food and drink business should play a constructive role in addressing these concerns to remove their development restraints connected to the criticism from the ecological communities.

In order to resolve these issues, the business could either minimize their usage of nitrogen abundant active ingredients or take certain steps to minimize the quantity of nitrogen in the overall environment. The companies ought to avoid use of nitrogen fertilizers and ought to search out the items of those farmers that do not utilize fertilizers for their crop. Furthermore, the companies could also purchase reducing greenhouse gas emissions worldwide. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Along with the eco-friendly expenses there are particular social costs associated with the food and drink market which should be addressed by the giant food and beverage business to accomplish the market development and to prevent the criticism from the ecological communities. Social costs related to the industry consists of the increasing health issues connected to weight problems, cardiovascular disease, diabetes and so on. The giant business could play an useful function in resolving these problems.

The business might move towards more healthy products by lowering the amount of poisonous substances in their processed foods i.e. dioxin, which might result in deadly human illness. In addition to it, the companies must use more healthy components rather than derivatives of Corn and Soy to increase variety of calories from their items. The business could also do efforts to shift customer tastes towards healthy products as they have managed the consumer taste for couple of years. In this method the huge food and drink business could play an useful role in dealing with social and environmental costs connected to the market.

Assessment of Sustainability at The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Analysis

There was a possible shift in the business method and goals at Case Study Solution. The brand-new CEO was concentrated on buying healthier items for achieving sustainable development for the business together with offering much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

The business announced certain goals and dedications associated with human sustainability and the ecological sustainability. The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to present various healthier products in its portfolio. However, despite of being considered a Case Study Analysis's healthy brand name, the products of Quaker Oats contained a number of ingredients which were dangerous to health. These dangerous ingredients were not promoted which have ended up being the base for criticism over the healthy brand names of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Analysis has actually taken specific sustainability actions for its market locations. One of major examples in this regard is the Business's marketing method associated to schools. The business markets only low calories and nutritious drinks options in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy items in its portfolio. The company has actually increased its research study and development spending plan and has actually presented an army of health scientists to create specific healthy products.

Environmental Sustainability

Along with the human sustainability, The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Help has actually taken numerous steps towards environmental sustainability. The company has devoted to various objectives related to water, land, packaging, environment change and neighborhood. In this regard, the business committed to reduce its product packaging by countless tones to prevent high amount of wastages. The company has dedicated to decrease greenhouse gas emissions along with the achievement of efficiency in the energy use. business has actually likewise tried specific philanthropic activities consisting of a dedication to offer safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it might be determined that the company has actually taken a number of actions towards human and environmental sustainability. However these steps are still not adequate to accomplish the preferred commercial growth and to lower the criticism over the social responsibility of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Help.

Alternatives

Specific long term tactical options could be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the fact that how the alternative would allow the business to achieve its goal of potential development and lower the criticism over the company. Furthermore, the options might be assessed on the basis of the time frame that would be taken by an alternative to be executed in addition to the expense and dangers connected to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first action that The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution might take is to present a brand-new product line related to healthy food and drinks. The business needs to introduce a large range of healthier items by using its substantial research and advancement expenses.

Pros:

• Ability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and community advancement organizations.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy items.
• Might be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. customers may not like the taste and may not accept the much healthier products due to the addictive nature of dangerous products.
• The hazardous items in the item portfolio may make the incorporation of healthy products fail to minimize criticism.
• Huge expense of research study and advancement needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to accomplish the possible development and lower the criticism is to acquire the health related business at a high level. Investment in these kind of companies would permit The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Analysis to present a large range of healthier products within a brief time period with no need of considerable research and development expenses. The pros and cons associated with alternative 3 are offered listed below:

Pros:

• Conserving of substantial quantity of research and advancement costs for new product development.
• Incorporation of new products within 2 years.
• Capability to target large number of consumers i.e. health conscious customers.
• Reduction of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social responsibility by compensation of the hazardous items with healthy items.

Cons:

• The acquisition may not show to alter the image of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the much healthier items due to the addictive nature of dangerous items.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution is to replace all of its hazardous items with healthier products. The replacement of dangerous items with healthier products would totally change the market position of the company and would need a big number of required actions to be taken.

Pros:

• Modification of market position of The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution
• Capability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social obligation

Cons:

• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of harmful items.
• Big cost of research study and development needed to construct new healthy items.
• Staff member might resist over the modification in the business model and organisation technique.
• Variety of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, issues dealt with by the company and the present market situation, The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to conserve of huge amount of research and development costs for new item development. Along with it, acquisitions would allow incorporation of brand-new products within two years together with the capability to target large number of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the option would need big quantity of investment funds. The organizations may not be able to reduce the criticism. But, with a careful analysis of the acquisition with an aggressive marketing campaigns, The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse Case Study Help might prove to be successful in achieving the targets.

This The Hong Kong Jockey Club Repositioning A Not For Profit Powerhouse case study is writen by : Ali Farhoomand

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