Traxon Asia Ltd Case Study Help

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Traxon Asia Ltd Case Analysis

Traxon Asia Ltd Case Study Analysis is a well-known name of a New York based, world's leading company in the food and drink market. company is a leading brand name in practical snacks, foods and beverages with its presence in about 200 countries.
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The report includes a deep analysis of different elements of the social responsibilities of significant companies in the food and beverage market in basic, and Case Analysis in specific. It likewise supplies an analysis of the growing health and ecological problems consisting of obesity, heart diseases, environmental destruction etc. in the Western countries and the function of the companies in the food and beverage industry to resolve these concerns. The report also supplies an assessment of the level of sustainability and CSR in the Traxon Asia Ltd Case Study Help's service technique along with the determination of how Case Study Help develops worth for its consumers. The report also provides certain tactical options for company to include the criticism over its social duty with specific recommendations and an implementation plan.

Problems Recognition

Case Study Analysis had actually taken specific important steps regarding the environmental impacts of its items, but, these steps are not enough to end up the criticism over the company's obligation towards social and environmental issues. This is required to take certain tactical steps to alter the market position of its certain famous brand names and present Case Study Analysis as a business producing healthy products in the market. In this regard, business and other food and drink business need to use their power to shift the customer taste towards much healthier items to remove the constraints in the growth of food market.

Important Analysis

For the few decades, customer food patterns have actually been changed significantly. The shift from the use of health food to produced food has highly affected the health of the customers. Despite of the discovery of contemporary health strategies, the overall health of individuals in few decades have actually been extremely affected. Presently about 1 billion of individuals In US are overweight and a minimum of 300 countless them have weight problems. Kids also facing the issue of weight problems. The ratios of weight problems in 1980s are quite different from the current ratios. Despite of discovery of health strategies and modern-day methods to manage weight problems and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the information connected to the health concerns with the incorporation of made food in the market describe the frequency of the health concerns connected to food system. These issues are indirectly the result of various practices of the food and drink business for producing worth for their consumers.

Value Creation at Traxon Asia Ltd Case Study Analysis

Traxon Asia Ltd Case Study Help being a giant company in the food and beverage market, offers high value to its clients by numerous methods. Value production in the food and beverage market is done through two methods i.e. taste and availability of the product. Case Study Help has a competitive advantage in providing its items far and wide internationally. Its marketing ability makes it able to target a large base of customers. The company exists in about 200 countries with a large number of well-known international brands. The everywhere existence of the business items offers high value to customers.

The company develops worth for its customers by ways of providing big number of yummy food products consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the customer's brain. The Traxon Asia Ltd Case Study Solution together with other giant food and drinks business produce worth for its consumers by controling these active ingredients in its items. Case Study Analysis together with other huge business is interested in finding ways to increase the consumer value from its products through making use of the vulnerability.

Together with it, the company likewise creates value by ways of including the healthy point in its items. The company has actually done specific efforts in order to provide healthy products and decrease the share of Traxon Asia Ltd Case Study Solution in general ecological devastation. Case Study Analysis has actually taken specific actions related to the sustainability of people and environment including the 2009 statement of the enthusiastic objectives and dedications connected to Case Study Help products, marketplace and the community.

All of these means have actually been successful at creating worth for the company customers. These methods have also lead to the increased ecological concerns and the criticism over the company's role in increasing health and environmental challenges. The incorporation of ingredients like salt, fat and sugar in the business items for producing consumer worth faces high quantity of criticism. These ingredients are the primary cause of specific lethal illness in human including weight problems, diabetes, heart problem etc. Increasing health associated problems have raised the criticism for Traxon Asia Ltd Case Study Help.

Positive Function of Significant Food and Beverage Companies in Attending To Social and Ecological Expenses Associated with the Market

Significant food and beverage companies including Traxon Asia Ltd Case Study Solution and so on can play a positive role in addressing social and eco-friendly costs associated with the market. The ecological costs connected to food and beverage industry consist of the environmental destruction due to the influx of nitrogen which has actually resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a huge risk to the presence of mankind in future.

Major cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the components by the food and drink business. For that reason, food and drink companies must play a positive function in addressing these concerns to eliminate their development restrictions connected to the criticism from the ecological communities.

In order to resolve these concerns, the companies could either decrease their usage of nitrogen rich ingredients or take certain steps to reduce the amount of nitrogen in the overall environment. The companies need to avoid use of nitrogen fertilizers and ought to locate the products of those farmers that do not use fertilizers for their crop. Additionally, the companies could also buy decreasing greenhouse gas emissions worldwide. For example, the companies could use renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the ecological expenses there are certain social costs associated with the food and drink industry which must be addressed by the giant food and beverage business to achieve the industry development and to avoid the criticism from the ecological neighborhoods. Social costs connected with the market includes the increasing health problems related to obesity, cardiovascular disease, diabetes and so on. The huge business could play a constructive function in addressing these issues.

The business might move towards more healthy products by lowering the amount of harmful substances in their processed foods i.e. dioxin, which might result in fatal human illness. In addition to it, the business must utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their products. The business could also do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for few decades. In this way the huge food and drink business might play a constructive function in resolving social and eco-friendly costs associated with the industry.

Evaluation of Sustainability at Traxon Asia Ltd Case Study Solution

There was a potential shift in the business technique and goals at Case Study Solution. The brand-new CEO was focused on buying much healthier items for accomplishing sustainable development for the company in addition to offering much healthier future for individuals and the world both. Under the brand-new vision, the motto of the business was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company announced certain goals and commitments associated with human sustainability and the environmental sustainability. Traxon Asia Ltd Case Study Help obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to present numerous much healthier products in its portfolio. Nevertheless, despite of being considered a Case Study Analysis's healthy brand name, the items of Quaker Oats contained a number of components which were dangerous to health. These dangerous ingredients were not marketed which have actually ended up being the base for criticism over the healthy brand names of Traxon Asia Ltd Case Study Solution.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Traxon Asia Ltd Case Study Analysis has taken certain sustainability steps for its market locations. One of significant examples in this regard is the Company's marketing method related to schools. The company markets just low calories and healthy drinks options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The company has increased its research study and development budget and has actually presented an army of health scientists to develop specific healthy products.

Environmental Sustainability

In this regard, the business committed to decrease its product packaging by millions of tones to prevent high quantity of wastages. The business has actually devoted to lower greenhouse gas emissions along with the achievement of performance in the energy usage.

On the basis of above analysis, it might be identified that the company has taken a number of steps towards human and ecological sustainability. Nevertheless these steps are still not adequate to accomplish the wanted industrial development and to lower the criticism over the social responsibility of Traxon Asia Ltd Case Study Help.


Certain long term strategic options could be derived for the business on the basis of above analysis. These options can be examined on the basis of the truth that how the option would allow the business to achieve its objective of possible development and decrease the criticism over the company. The options might be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and dangers related to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Traxon Asia Ltd Case Study Help might take is to introduce a new line of product related to healthy food and beverages. The business has currently presented particular heath associated brand names, but, the number of these brands in its portfolio is not prospective to lower the criticism and accomplish possible development. The company should present a large range of much healthier products by utilizing its substantial research study and development expenses. The advantages and disadvantages connected to the introduction of a healthy line of product in the portfolio are given listed below:


• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social obligation by settlement of the harmful products with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.


• Risk of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of hazardous items.
• The dangerous items in the product portfolio may make the incorporation of healthy items fail to decrease criticism.
• Substantial cost of research study and advancement required to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the potential development and decrease the criticism is to acquire the health associated companies at a high level. Investment in these type of business would allow Traxon Asia Ltd Case Study Solution to present a big range of healthier items within a short time period without any requirement of substantial research and development expenditures. The pros and cons associated with alternative 3 are provided below:


• Conserving of substantial amount of research study and development costs for new product development.
• Incorporation of brand-new items within two years.
• Capability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by compensation of the hazardous products with healthy items.


• The acquisition might not prove to alter the image of Traxon Asia Ltd Case Study Analysis as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the new products in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of harmful items.
• The dangerous products in the product portfolio might make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Traxon Asia Ltd Case Study Analysis is to change all of its dangerous items with much healthier items. This might be a substantial shift in business method and the business design at business. The replacement of dangerous products with much healthier products would entirely change the marketplace position of the business and would require a a great deal of necessary actions to be taken. The benefits and drawbacks related to alternative 3 are offered below:


• Change of market position of Traxon Asia Ltd Case Study Solution
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social duty


• Risk of failure of the new items in the market i.e. consumers might not like the taste and may not accept the healthier products due to the addictive nature of harmful products.
• Big expense of research study and advancement required to develop brand-new healthy products.
• Employee may resist over the change in the business model and company method.
• Number of years required for the application.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, concerns faced by the business and the present market situation, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the business to save of big quantity of research study and advancement expenses for brand-new product development. Along with it, acquisitions would enable incorporation of new items within two years along with the ability to target big number of consumers.

This Traxon Asia Ltd case study is writen by : Ali Farhoomand

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