Traxon Asia Ltd Case Study Help

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Traxon Asia Ltd Case Solution

Traxon Asia Ltd Case Study Analysis is a widely known name of a New York based, world's leading organization in the food and beverage market. company is a prominent brand in convenient treats, foods and beverages with its presence in about 200 countries.

The report contains a deep analysis of different aspects of the social responsibilities of significant companies in the food and beverage industry in basic, and company in specific. The report likewise provides an evaluation of the degree of sustainability and CSR in the Traxon Asia Ltd Case Study Help's organisation method along with the determination of how Case Study Analysis creates value for its consumers.

Concerns Recognition

Case Study Help had taken specific vital actions regarding the ecological impacts of its products, but, these steps are not enough to end up the criticism over the company's duty towards social and eco-friendly concerns. This is needed to take certain tactical actions to change the market position of its particular popular brand names and present Case Study Help as a company producing healthy items in the market. In this regard, company and other food and drink companies ought to utilize their power to move the customer taste towards much healthier items to eliminate the constraints in the growth of food industry.

Critical Analysis

The shift from the use of natural food to produced food has actually highly impacted the health of the customers. All of the information related to the health issues with the incorporation of produced food in the market discuss the occurrence of the health problems related to food system. These concerns are indirectly the outcome of various practices of the food and beverage business for developing value for their consumers.

Value Development at Traxon Asia Ltd Case Study Analysis

Traxon Asia Ltd Case Study Help being a huge business in the food and beverage market, supplies high value to its consumers by numerous ways. Case Study Analysis has a competitive advantage in offering its products far and wide worldwide. The company is provided in about 200 countries with a big number of well-known international brand names.

The company develops value for its consumers by means of offering large number of delicious food items consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the customer's brain. The Traxon Asia Ltd Case Study Help along with other giant food and beverages companies produce value for its consumers by manipulating these active ingredients in its items. Case Study Solution along with other giant companies is interested in finding ways to increase the consumer value from its products through making use of the vulnerability.

Along with it, the business also develops value by methods of integrating the healthy point in its items. The business has done particular efforts in order to provide healthy items and decrease the share of Traxon Asia Ltd Case Study Analysis in general environmental destruction. Case Study Help has actually taken particular steps connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and commitments connected to Case Study Help items, market and the community.

All of these means have actually been successful at producing worth for the Case Study Solution customers. Increasing health related problems have actually raised the criticism for Case Study Help.

Useful Role of Major Food and Drink Business in Attending To Social and Ecological Costs Connected With the Market

Certainly, major food and drink business including company, and so on can play a positive role in attending to social and ecological expenses related to the industry. The eco-friendly costs associated with food and drink industry include the environmental destruction due to the increase of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological destruction which could be a big danger to the existence of mankind in future.

Major cause of these ecological changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink business. Therefore, food and beverage business need to play an useful function in dealing with these concerns to eliminate their growth constraints associated with the criticism from the environmental neighborhoods.

The business must prevent use of nitrogen fertilizers and must browse out the products of those farmers that do not utilize fertilizers for their crop. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly expenses there are specific social costs connected with the food and beverage industry which should be dealt with by the huge food and beverage business to achieve the market development and to avoid the criticism from the ecological neighborhoods. Social costs related to the market includes the increasing health issues associated with obesity, heart disease, diabetes and so on. The giant business might play a positive function in resolving these issues.

The business could move towards more healthy products by lowering the amount of harmful substances in their processed foods i.e. dioxin, which might result in deadly human illness. The business could likewise do efforts to shift customer tastes towards healthy products as they have controlled the customer taste for couple of years.

Examination of Sustainability at Traxon Asia Ltd Case Study Analysis

There was a prospective shift in the business method and goals at Case Study Solution. The brand-new CEO was focused on purchasing much healthier products for attaining sustainable growth for the company in addition to supplying healthier future for individuals and the planet both. Under the brand-new vision, the motto of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

The business revealed particular objectives and dedications related to human sustainability and the ecological sustainability. Traxon Asia Ltd Case Study Help acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural beverages to present various much healthier items in its portfolio. However, despite of being considered a Case Study Help's healthy brand, the items of Quaker Oats included a number of active ingredients which were hazardous to health. These dangerous active ingredients were not promoted which have become the base for criticism over the healthy brands of Traxon Asia Ltd Case Study Solution.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Traxon Asia Ltd Case Study Analysis has taken certain sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and nutritious beverages options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has increased its research and development budget and has introduced an army of health scientists to design certain healthy items.

Environmental Sustainability

In this regard, the company devoted to minimize its packaging by millions of tones to avoid high quantity of wastages. The company has actually dedicated to decrease greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be identified that the business has actually taken several actions towards human and ecological sustainability. However these steps are still not sufficient to accomplish the wanted industrial development and to lower the criticism over the social obligation of Traxon Asia Ltd Case Study Analysis.

Alternatives

Specific long term strategic options could be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the option would allow the company to accomplish its goal of prospective growth and lower the criticism over the company. Moreover, the options might be evaluated on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and threats related to the option

Alternative-1: intro of a New Product line Related to Healthy Foods and Beverages

The primary step that Traxon Asia Ltd Case Study Help might take is to introduce a new product line connected to healthy food and beverages. The company has actually already introduced particular heath related brand names, but, the number of these brand names in its portfolio is not potential to lower the criticism and achieve prospective growth. The company needs to introduce a large range of much healthier products by utilizing its substantial research study and advancement expenses. The pros and cons connected to the intro of a healthy product line in the portfolio are given listed below:

Pros:

• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social obligation by settlement of the hazardous products with healthy items.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the much healthier products due to the addicting nature of harmful products.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to reduce criticism.
• Big expense of research study and development needed to develop new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to accomplish the possible development and lower the criticism is to get the health associated business at a high level. Financial investment in these kind of business would enable Traxon Asia Ltd Case Study Solution to present a big variety of healthier items within a brief time duration with no requirement of significant research and advancement expenditures. The advantages and disadvantages connected to alternative 3 are given listed below:

Pros:

• Saving of substantial quantity of research study and advancement costs for new item advancement.
• Incorporation of new items within 2 years.
• Capability to target a great deal of customers i.e. health conscious customers.
• Reduction of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social obligation by compensation of the harmful products with healthy items.

Cons:

• The acquisition may not show to change the image of Traxon Asia Ltd Case Study Solution as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Threat of failure of the new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addictive nature of hazardous products.
• The hazardous products in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Traxon Asia Ltd Case Study Solution is to replace all of its harmful products with healthier products. The replacement of harmful items with much healthier products would entirely alter the market position of the company and would require a big number of necessary actions to be taken.

Pros:

• Change of market position of Traxon Asia Ltd Case Study Solution
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social duty

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the healthier products due to the addictive nature of hazardous items.
• Substantial cost of research study and advancement required to build new healthy products.
• Staff member may withstand over the change in business model and business method.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the company and the existing market situation, Traxon Asia Ltd Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to save of substantial amount of research and advancement costs for new item advancement. In addition to it, acquisitions would enable incorporation of brand-new products within two years together with the ability to target a great deal of consumers. Furthermore, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the option would require substantial amount of investment funds. Furthermore, the organizations may not be able to lower the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing projects, Traxon Asia Ltd Case Study Analysis might show to be successful in achieving the targets.

This Traxon Asia Ltd case study is writen by : Ali Farhoomand

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