We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution

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We Marketing Group Building A Global Marketing And Communication Company In China Case Help

We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution is a popular name of a New York based, world's leading company in the food and beverage industry. company is a prominent brand name in practical snacks, foods and drinks with its presence in about 200 nations.

The report includes a deep analysis of various aspects of the social obligations of major business in the food and beverage industry in basic, and Case Help in specific. It likewise offers an analysis of the growing health and ecological issues including obesity, heart diseases, ecological destruction etc. in the Western nations and the role of the companies in the food and drink industry to resolve these issues. The report likewise supplies an evaluation of the level of sustainability and CSR in the We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis's business technique along with the decision of how Case Study Help creates worth for its consumers. Additionally, the report also supplies specific strategic alternatives for Case Help to incorporate the criticism over its social responsibility with specific recommendations and an execution strategy.

Concerns Identification

Case Study Solution had actually taken specific essential steps relating to the environmental impacts of its products, however, these actions are not enough to end up the criticism over the business's duty towards social and ecological issues. This is needed to take certain strategic actions to alter the market position of its specific well-known brand names and present Case Study Help as a company producing healthy products in the market. In this regard, business and other food and drink business need to use their power to move the consumer taste towards much healthier items to eliminate the restrictions in the growth of food industry.

Vital Analysis

For the couple of years, customer food patterns have actually been changed significantly. The shift from the use of natural food to made food has actually highly affected the health of the consumers. Despite of the discovery of contemporary health methods, the total health of people in couple of years have actually been extremely affected. Presently about 1 billion of individuals In United States are obese and a minimum of 300 countless them have obesity. Children also dealing with the issue of weight problems. The ratios of obesity in 1980s are quite different from the current ratios. Despite of discovery of health strategies and contemporary ways to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health problems with the incorporation of manufactured food in the market describe the prevalence of the health issues associated with food system. These problems are indirectly the result of numerous practices of the food and drink companies for producing value for their consumers.

Worth Creation at We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis

We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis being a giant business in the food and beverage market, supplies high value to its clients by numerous means. Case Study Help has a competitive benefit in providing its products far and broad internationally. The business is presented in about 200 countries with a large number of popular global brand names.

The company creates worth for its customers by ways of supplying large number of tasty food products consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the customer's brain. The We Marketing Group Building A Global Marketing And Communication Company In China Case Study Help in addition to other huge food and beverages business produce value for its customers by controling these ingredients in its products. Case Study Help in addition to other huge companies is interested in discovering methods to increase the consumer worth from its items through making use of the vulnerability.

Together with it, the company also creates value by means of integrating the healthy point in its products. The business has done specific efforts in order to provide healthy items and minimize the share of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis in overall environmental destruction. Case Study Analysis has taken specific actions related to the sustainability of people and environment including the 2009 announcement of the enthusiastic goals and commitments connected to Case Study Analysis items, market and the community.

All of these ways have actually been successful at developing worth for the Case Study Help consumers. Increasing health associated problems have actually raised the criticism for Case Study Solution.

Useful Role of Significant Food and Drink Business in Attending To Social and Ecological Expenses Associated with the Industry

Significant food and beverage companies including We Marketing Group Building A Global Marketing And Communication Company In China Case Study Help etc. can play an useful role in resolving social and environmental expenses associated with the market. The eco-friendly expenses associated with food and drink industry consist of the environmental devastation due to the influx of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a huge risk to the existence of humankind in future.

Major cause of these ecological changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink business. Therefore, food and beverage business must play a constructive role in addressing these concerns to eliminate their growth restraints associated with the criticism from the environmental communities.

The companies should prevent usage of nitrogen fertilizers and should search out the products of those farmers that do not use fertilizers for their crop. The business could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the eco-friendly expenses there are certain social costs connected with the food and beverage market which must be attended to by the giant food and beverage business to attain the industry growth and to prevent the criticism from the environmental communities. Social costs associated with the industry includes the increasing health concerns associated with weight problems, cardiovascular disease, diabetes etc. Nevertheless, the giant companies might play a positive role in resolving these concerns.

The business might move towards more healthy items by decreasing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. The companies could also do efforts to shift consumer tastes towards healthy items as they have actually managed the customer taste for couple of decades.

Assessment of Sustainability at We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution

There was a possible shift in the business strategy and objectives at Case Study Help. The new CEO was focused on buying healthier products for attaining sustainable growth for the company along with supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to present numerous healthier items in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the products of Quake Oats contained several ingredients which were hazardous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution has actually taken certain sustainability steps for its market locations. One of significant examples in this regard is the Business's marketing method related to schools. The company markets just low calories and nutritious beverages options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The business has increased its research study and development budget and has actually presented an army of health researchers to create specific healthy items.

Environmental Sustainability

In this regard, the company devoted to reduce its product packaging by millions of tones to prevent high amount of wastes. The company has actually dedicated to reduce greenhouse gas emissions along with the achievement of performance in the energy usage.

On the basis of above analysis, it could be identified that the business has actually taken numerous steps towards human and ecological sustainability. However these steps are still not sufficient to accomplish the wanted commercial growth and to decrease the criticism over the social duty of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis.

Alternatives

Specific long term tactical alternatives might be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the alternative would enable the company to achieve its goal of prospective development and lower the criticism over the business. The alternatives could be examined on the basis of the time frame that would be taken by an option to be executed along with the expense and dangers related to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The very first action that We Marketing Group Building A Global Marketing And Communication Company In China Case Study Help could take is to present a new product line related to healthy food and beverages. The business needs to present a wide variety of much healthier items by utilizing its significant research and advancement expenditures.

Pros:

• Ability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and community development organizations.
• Satisfaction of the social obligation by compensation of the hazardous products with healthy items.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addictive nature of dangerous items.
• The hazardous items in the product portfolio might make the incorporation of healthy items fail to lower criticism.
• Huge cost of research and advancement needed to develop new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the prospective development and minimize the criticism is to get the health associated business at a high level. Financial investment in these type of business would allow We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis to present a large variety of healthier products within a brief time duration with no requirement of considerable research study and advancement expenditures. The benefits and drawbacks connected to alternative 3 are offered below:

Pros:

• Conserving of big quantity of research and development costs for brand-new product development.
• Incorporation of brand-new products within 2 years.
• Capability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Satisfaction of the social duty by payment of the dangerous products with healthy products.

Cons:

• The acquisition might not prove to alter the image of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis as in case of Quake Oats.
• Requirement of big amount of capital.
• Risk of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addicting nature of dangerous products.
• The dangerous products in the item portfolio might make the incorporation of healthy products fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution is to replace all of its hazardous items with healthier products. The replacement of harmful items with healthier products would totally alter the market position of the business and would need a large number of required actions to be taken.

Pros:

• Modification of market position of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis
• Capability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addicting nature of hazardous items.
• Substantial expense of research and advancement needed to develop new healthy products.
• Staff member may resist over the modification in the business model and service method.
• Number of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the business and the present market circumstance, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the business to save of substantial quantity of research and advancement expenses for brand-new item advancement. Along with it, acquisitions would permit incorporation of brand-new products within two years along with the capability to target large number of customers.

This We Marketing Group Building A Global Marketing And Communication Company In China case study is writen by : Ali Farhoomand

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