We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis

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We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Solution

We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help is a well-known name of a New York based, world's leading organization in the food and drink market. company is a leading brand name in practical snacks, foods and beverages with its presence in about 200 countries.

The report consists of a deep analysis of different aspects of the social responsibilities of significant business in the food and beverage industry in general, and Case Help in specific. It also offers an analysis of the growing health and environmental concerns consisting of obesity, heart diseases, ecological destruction and so on in the Western nations and the function of the business in the food and beverage market to resolve these problems. The report likewise provides an evaluation of the degree of sustainability and CSR in the We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help's company method in addition to the determination of how Case Study Analysis develops value for its customers. Furthermore, the report likewise offers particular strategic alternatives for Case Help to integrate the criticism over its social responsibility with particular recommendations and an execution plan.

Issues Identification

The huge food and beverage company was going through a criticism over its obligation towards different social and eco-friendly concerns consisting of; weight problems, cardiovascular disease, ecological destruction and so on. These criticisms lead, to rethink about the corporate method of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis. The Ali Farhoomand has recognized that the overall society, the way of life of individuals and individuals at whole have actually been altered now. In this situation with increasing trends towards much healthier items and the increasing environmental issues, Case Study Solution needs to alter its direction towards healthier items. company had taken particular essential actions concerning the environmental impacts of its items, however, these actions are not enough to end up the criticism over the business's duty towards social and eco-friendly issues. For that reason, the is needed to take certain strategic steps to change the marketplace position of its particular well-known brands and present We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Help and other food and beverage companies should use their power to shift the customer taste towards much healthier products to eliminate the restrictions in the growth of food market.

Crucial Analysis

The shift from the use of natural food to produced food has actually highly impacted the health of the consumers. All of the information related to the health problems with the incorporation of produced food in the market discuss the frequency of the health problems related to food system. These concerns are indirectly the result of different practices of the food and drink business for producing value for their customers.

Worth Development at We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis

We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help being a giant company in the food and drink market, supplies high value to its customers by various ways. Worth production in the food and drink industry is done through two methods i.e. taste and schedule of the product. Case Study Help has a competitive advantage in providing its items everywhere internationally. Its marketing ability makes it able to target a big base of customers. The company is presented in about 200 nations with a large number of well-known worldwide brand names. The far and wide existence of the business products offers high worth to customers.

The company produces worth for its customers by ways of providing big number of delicious food products including salt, fat and sugar, which are the ingredients that are directly linked with the psychological core of the consumer's brain. The We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis together with other huge food and drinks business create worth for its consumers by controling these ingredients in its products. Case Study Solution along with other huge companies is interested in discovering methods to increase the customer worth from its products through exploiting the vulnerability.

In addition to it, the company also produces value by means of integrating the healthy point in its products. The business has done specific efforts in order to offer healthy items and reduce the share of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help in total environmental destruction. Case Study Solution has taken particular actions related to the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and dedications associated with Case Study Analysis items, marketplace and the neighborhood.

All of these means have actually been successful at producing worth for the business consumers. These ways have also lead to the increased ecological concerns and the criticism over the business's function in increasing health and environmental obstacles. The incorporation of active ingredients like salt, fat and sugar in the business products for creating consumer worth faces high quantity of criticism. These ingredients are the primary cause of particular lethal diseases in human consisting of weight problems, diabetes, heart diseases and so on. Increasing health related issues have raised the criticism for We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis.

Constructive Function of Major Food and Beverage Companies in Attending To Social and Ecological Costs Associated with the Market

Indeed, significant food and drink companies including business, and so on can play a constructive role in resolving social and environmental expenses related to the industry. The environmental expenses associated with food and drink industry consist of the ecological devastation due to the influx of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological destruction which might be a big danger to the presence of humanity in future.

Significant reason for these ecological modifications is mass use of nitrogen abundant fertilizers and the components by the food and beverage companies. Food and beverage business must play a constructive role in attending to these issues to remove their growth restrictions related to the criticism from the ecological neighborhoods.

In order to resolve these problems, the companies could either decrease their usage of nitrogen abundant components or take specific steps to minimize the quantity of nitrogen in the total environment. The business need to avoid usage of nitrogen fertilizers and should seek the items of those farmers that do not use fertilizers for their crop. The business might also invest in minimizing greenhouse gas emissions worldwide. For example, the companies could use renewable resource sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich items.

Along with the environmental costs there are particular social costs related to the food and drink industry which must be attended to by the huge food and beverage business to achieve the market development and to avoid the criticism from the ecological communities. Social costs connected with the industry consists of the increasing health issues associated with obesity, heart disease, diabetes etc. However, the giant business might play a constructive function in addressing these concerns.

The companies could move towards more healthy products by decreasing the amount of toxic substances in their processed foods i.e. dioxin, which might result in deadly human illness. The companies might likewise do efforts to move customer tastes towards healthy products as they have controlled the customer taste for few decades.

Examination of Sustainability at We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis

There was a potential shift in the corporate method and goals at Case Study Analysis. The brand-new CEO was focused on buying healthier products for achieving sustainable development for the company together with providing healthier future for individuals and the world both. Under the new vision, the slogan of the business was also changed from the "fun for you" to "much better for you".

Human Sustainability

The company announced certain goals and commitments related to human sustainability and the ecological sustainability. We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Solution acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural drinks to present different healthier products in its portfolio. Nevertheless, despite of being thought about a Case Study Analysis's healthy brand name, the products of Quake Oats consisted of numerous active ingredients which were dangerous to health. These dangerous ingredients were not promoted which have ended up being the base for criticism over the healthy brands of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis has actually taken certain sustainability actions for its market places. Among significant examples in this regard is the Company's marketing strategy related to schools. The business markets only low calories and nutritious beverages choices in schools.

Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The company has increased its research study and development spending plan and has actually introduced an army of health scientists to design specific healthy products.

Environmental Sustainability

In this regard, the business devoted to minimize its packaging by millions of tones to avoid high amount of wastes. The company has actually devoted to decrease greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it could be identified that the company has actually taken numerous steps towards human and ecological sustainability. These steps are still not enough to achieve the wanted industrial development and to lower the criticism over the social obligation of Case Study Analysis.

Alternatives

Certain long term strategic options could be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the option would make it possible for the company to accomplish its objective of potential growth and decrease the criticism over the company. The alternatives might be evaluated on the basis of the time frame that would be taken by an option to be executed along with the cost and risks related to the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The primary step that We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis might take is to present a brand-new line of product related to healthy food and beverages. Although, the company has already introduced particular heath associated brand names, however, the variety of these brands in its portfolio is not prospective to minimize the criticism and achieve prospective development. For that reason, the business should introduce a vast array of healthier products by using its significant research study and development expenses. The advantages and disadvantages related to the introduction of a healthy product line in the portfolio are provided below:

Pros:

• Ability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Satisfaction of the social responsibility by payment of the hazardous products with healthy items.
• Could be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of hazardous products.
• The dangerous items in the product portfolio may make the incorporation of healthy products fail to decrease criticism.
• Big cost of research study and advancement required to build new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the prospective growth and minimize the criticism is to get the health associated business at a high level. Investment in these kind of business would allow We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Solution to introduce a large range of healthier products within a brief time period with no need of significant research study and development expenses. The benefits and drawbacks connected to alternative 3 are offered listed below:

Pros:

• Conserving of huge quantity of research and advancement costs for new product advancement.
• Incorporation of brand-new items within two years.
• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social responsibility by settlement of the harmful products with healthy items.

Cons:

• The acquisition might not show to change the image of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Solution as in case of Quake Oats.
• Requirement of big amount of capital.
• Threat of failure of the new items in the market i.e. consumers might not like the taste and may decline the healthier products due to the addictive nature of dangerous products.
• The hazardous items in the item portfolio might make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Solution is to change all of its dangerous products with healthier items. This might be a big shift in the business method and the business model at company. The replacement of dangerous products with much healthier products would entirely alter the market position of the company and would require a large number of necessary actions to be taken. The advantages and disadvantages related to alternative 3 are given below:

Pros:

• Modification of market position of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty

Cons:

• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addicting nature of harmful items.
• Substantial expense of research and development needed to build brand-new healthy products.
• Worker may withstand over the modification in the business design and organisation technique.
• Number of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the business and the current industry scenario, We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to save of big amount of research and development costs for brand-new item advancement. In addition to it, acquisitions would permit incorporation of brand-new products within 2 years together with the capability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would require substantial quantity of financial investment funds. The companies may not be able to reduce the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing campaigns, We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help might show to be successful in attaining the targets.

This We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set case study is writen by : Ali Farhoomand

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