We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis

Disclaimer: The content you are reading is just a format on how a case should be solved.
This is not the actual case solution. To get the case solution place your order on the site and contact website support.
Buy Now

Home >> Ali Farhoomand >> We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set

We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Analysis

We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help is a well-known name of a New york city based, world's leading company in the food and drink industry. Case Study Help is a prominent brand in convenient treats, foods and drinks with its existence in about 200 countries. Major brands of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its capability to market the product at far and wide places. The business is doing efforts to make product development as its new source of competitive benefit.
Case Study Solution
The report contains a deep analysis of numerous elements of the social responsibilities of major companies in the food and drink industry in basic, and business in specific. The report likewise supplies an examination of the extent of sustainability and CSR in the We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help's company technique along with the decision of how Case Study Analysis produces value for its consumers.

Issues Recognition

The giant food and drink business was going through a criticism over its duty towards numerous social and eco-friendly issues consisting of; weight problems, heart diseases, ecological devastation and so on. These criticisms lead, to reassess about the corporate technique of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis. The Ali Farhoomand has recognized that the overall society, the way of life of individuals and individuals at whole have actually been altered now. In this circumstance with increasing trends towards much healthier items and the increasing environmental concerns, Case Study Analysis needs to alter its direction towards much healthier products. Although, Case Study Solution had taken certain crucial actions concerning the ecological effects of its products, but, these actions are inadequate to end up the criticism over the company's obligation towards social and ecological concerns. The required to take certain tactical actions to change the market position of its certain famous brand names and present Online Case Study Analysis as a business producing healthy products in the market. In this regard, Case Study Analysis and other food and drink companies need to utilize their power to shift the customer taste towards much healthier items to eliminate the constraints in the growth of food market.

Important Analysis

For the couple of years, consumer food patterns have been changed dramatically. The shift from using healthy food to made food has highly affected the health of the consumers. Despite of the discovery of contemporary health strategies, the overall health of people in few decades have actually been highly affected. Currently about 1 billion of individuals In United States are overweight and a minimum of 300 countless them have obesity. Kids likewise dealing with the issue of weight problems. The ratios of weight problems in 1980s are quite various from the existing ratios. Despite of discovery of health methods and modern ways to manage obesity and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the information related to the health problems with the incorporation of made food in the market describe the prevalence of the health concerns associated with food system. These issues are indirectly the result of various practices of the food and beverage companies for producing worth for their consumers.

Worth Production at We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis

We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Solution being a huge business in the food and beverage industry, offers high worth to its clients by different methods. Case Study Solution has a competitive advantage in offering its products far and broad globally. The business is provided in about 200 countries with a big number of popular global brand names.

Furthermore, the company creates value for its customers by methods of providing a great deal of tasty foodstuff including salt, fat and sugar, which are the ingredients that are directly connected with the psychological core of the consumer's brain. The We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help along with other giant food and drinks companies develop worth for its consumers by controling these components in its products. Case Study Help along with other giant business has an interest in discovering methods to increase the consumer value from its products through exploiting the vulnerability.

Together with it, the company also creates worth by ways of integrating the healthy point in its products. The company has actually done certain efforts in order to offer healthy items and minimize the share of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Solution in total environmental destruction. Case Study Analysis has taken specific steps related to the sustainability of people and environment consisting of the 2009 statement of the ambitious objectives and commitments connected to Case Study Analysis products, market and the neighborhood.

All of these means have been successful at creating value for the Case Study Solution customers. Increasing health associated issues have actually raised the criticism for Case Study Solution.

Useful Role of Significant Food and Drink Business in Dealing With Social and Ecological Expenses Associated with the Market

Undoubtedly, significant food and beverage companies consisting of business, and so on can play an useful role in attending to social and eco-friendly expenses related to the market. The ecological expenses connected to food and beverage industry consist of the environmental destruction due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a huge hazard to the presence of mankind in future.

Significant cause of these ecological changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage business. Food and drink companies must play a constructive role in dealing with these problems to eliminate their development restraints related to the criticism from the environmental communities.

In order to deal with these concerns, the companies might either lower their use of nitrogen rich components or take certain steps to minimize the quantity of nitrogen in the total environment. The business should prevent use of nitrogen fertilizers and must locate the products of those farmers that do not use fertilizers for their crop. The business might likewise invest in lowering greenhouse gas emissions worldwide. For example, the business could utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from making use of nitrogen-rich items.

Together with the environmental expenses there are certain social expenses connected with the food and beverage industry which should be dealt with by the giant food and beverage business to accomplish the industry development and to prevent the criticism from the environmental neighborhoods. Social costs connected with the industry consists of the increasing health problems connected to obesity, heart disease, diabetes and so on. However, the huge companies might play an useful function in resolving these problems.

The business could move towards more healthy products by reducing the amount of toxic substances in their processed foods i.e. dioxin, which might result in deadly human diseases. The business might also do efforts to move consumer tastes towards healthy products as they have actually managed the customer taste for few years.

Evaluation of Sustainability at We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis

There was a possible shift in the corporate strategy and objectives at Case Study Help. The new CEO was concentrated on buying much healthier items for accomplishing sustainable development for the company in addition to offering much healthier future for individuals and the planet both. Under the brand-new vision, the motto of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed particular goals and dedications related to human sustainability and the environmental sustainability. We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce numerous much healthier items in its portfolio. Despite of being thought about a Case Study Analysis's healthy brand name, the items of Quaker Oats consisted of a number of active ingredients which were harmful to health. These hazardous active ingredients were not advertised which have actually ended up being the base for criticism over the healthy brands of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Solution has taken specific sustainability steps for its market places. Among significant examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and healthy beverages choices in schools.
Case Study Analysis
Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The business has actually increased its research study and development budget plan and has actually introduced an army of health scientists to create particular healthy items.

Environmental Sustainability

In this regard, the business devoted to reduce its product packaging by millions of tones to avoid high amount of wastes. The business has dedicated to decrease greenhouse gas emissions along with the accomplishment of effectiveness in the energy use.

On the basis of above analysis, it might be determined that the company has actually taken several steps towards human and ecological sustainability. These steps are still not sufficient to achieve the desired industrial development and to reduce the criticism over the social obligation of Case Study Help.

Alternatives

Certain long term tactical alternatives could be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the option would enable the business to attain its goal of possible development and lower the criticism over the company. Moreover, the options might be assessed on the basis of the time frame that would be taken by an alternative to be carried out together with the cost and risks related to the alternative

Alternative-1: introduction of a New Product line Connected to Healthy Foods and Beverages

The first step that We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis might take is to introduce a brand-new item line related to healthy food and beverages. The company must present a large range of healthier items by using its significant research and development expenses.

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility by settlement of the hazardous items with healthy products.
• Might be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new products in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addictive nature of dangerous items.
• The hazardous items in the item portfolio might make the incorporation of healthy products stop working to decrease criticism.
• Substantial cost of research study and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the prospective growth and minimize the criticism is to obtain the health related business at a high level. Financial investment in these kind of business would allow We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis to introduce a big range of healthier items within a brief time duration without any requirement of significant research and advancement expenses. The advantages and disadvantages connected to alternative 3 are provided listed below:

Pros:

• Saving of big amount of research study and development expenses for brand-new product development.
• Incorporation of brand-new products within two years.
• Ability to target a great deal of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty by payment of the hazardous items with healthy items.

Cons:

• The acquisition might not prove to alter the image of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of dangerous items.
• The dangerous products in the product portfolio might make the incorporation of healthy products stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Analysis is to replace all of its dangerous items with healthier products. This might be a big shift in the business technique and business design at company. The replacement of dangerous products with much healthier products would totally alter the market position of the company and would need a a great deal of needed actions to be taken. The pros and cons related to alternative 3 are provided below:

Pros:

• Modification of market position of We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Solution
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social responsibility

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addicting nature of dangerous items.
• Huge cost of research study and advancement needed to construct brand-new healthy items.
• Staff member might withstand over the modification in business model and service strategy.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the present industry situation, We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set Case Study Help is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to save of substantial amount of research study and advancement costs for new product advancement. Along with it, acquisitions would permit incorporation of brand-new products within 2 years in addition to the capability to target large number of customers. The acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would need huge amount of investment funds. The companies may not be able to minimize the criticism. With a mindful analysis of the acquisition with an aggressive marketing campaigns, company could show to be successful in achieving the targets.

This We Marketing Group Building A Global Marketing And Communication Company In China Case Study And Video Boxed Set case study is writen by : Ali Farhoomand




Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations