We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution

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We Marketing Group Building A Global Marketing And Communication Company In China Case Solution

We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis is a widely known name of a New york city based, world's leading company in the food and beverage market. Case Study Solution is a prominent brand name in practical treats, foods and drinks with its existence in about 200 countries. Major brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the product at everywhere places. Moreover, the company is doing efforts to make product advancement as its brand-new source of competitive benefit.
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The report contains a deep analysis of various aspects of the social obligations of significant companies in the food and drink industry in general, and Case Help in particular. It likewise offers an analysis of the growing health and environmental concerns including obesity, cardiovascular disease, ecological devastation and so on in the Western countries and the function of the business in the food and beverage market to resolve these issues. The report likewise supplies an assessment of the level of sustainability and CSR in the We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution's business strategy together with the determination of how Case Study Analysis creates value for its consumers. The report also supplies particular strategic options for company to incorporate the criticism over its social responsibility with specific recommendations and an execution plan.

Problems Recognition

The huge food and drink business was going through a criticism over its obligation towards various social and ecological problems consisting of; obesity, cardiovascular disease, environmental destruction and so on. These criticisms lead, to reconsider about the corporate strategy of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution. The Ali Farhoomand has actually realized that the general society, the lifestyle of people and the people at whole have been changed now. In this circumstance with increasing patterns towards healthier items and the increasing ecological issues, Case Study Solution needs to alter its direction towards much healthier items. company had actually taken particular crucial actions relating to the ecological impacts of its items, but, these steps are not enough to end up the criticism over the company's responsibility towards social and eco-friendly problems. Therefore, the is required to take certain tactical steps to alter the market position of its particular popular brands and present We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis as a business producing healthy items in the market. In this regard, Case Study Solution and other food and drink business must utilize their power to shift the consumer taste towards much healthier products to remove the restrictions in the development of food industry.

Vital Analysis

For the few decades, customer food patterns have been changed dramatically. The shift from the use of natural food to produced food has highly affected the health of the consumers. Despite of the discovery of contemporary health techniques, the overall health of people in few years have been highly affected. Currently about 1 billion of individuals In US are overweight and a minimum of 300 million of them have weight problems. Kids likewise facing the issue of weight problems. The ratios of weight problems in 1980s are rather different from the current ratios. Despite of discovery of health methods and modern-day ways to control obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data related to the health issues with the incorporation of made food in the market discuss the occurrence of the health problems connected to food system. These issues are indirectly the result of various practices of the food and beverage companies for developing value for their consumers.

Value Creation at We Marketing Group Building A Global Marketing And Communication Company In China Case Study Help

We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis being a huge business in the food and drink market, supplies high value to its customers by various methods. Case Study Help has a competitive advantage in supplying its products far and wide internationally. The company is provided in about 200 nations with a big number of popular global brands.

Furthermore, the company creates worth for its customers by methods of supplying a great deal of tasty food including salt, fat and sugar, which are the ingredients that are straight gotten in touch with the emotional core of the customer's brain. The We Marketing Group Building A Global Marketing And Communication Company In China Case Study Help together with other huge food and drinks business produce value for its customers by controling these ingredients in its items. Case Study Solution in addition to other giant companies has an interest in finding methods to increase the customer worth from its products through exploiting the vulnerability.

Along with it, the business also creates worth by ways of incorporating the healthy point in its items. The business has done certain efforts in order to provide healthy products and minimize the share of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution in general environmental devastation. Case Study Solution has actually taken certain actions related to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and commitments connected to Case Study Help products, marketplace and the neighborhood.

All of these means have actually been successful at creating value for the Case Study Analysis consumers. Increasing health associated problems have actually raised the criticism for Case Study Analysis.

Constructive Role of Major Food and Drink Companies in Attending To Social and Ecological Expenses Related To the Industry

Undoubtedly, major food and beverage companies including business, etc. can play a positive function in dealing with social and ecological expenses associated with the market. The ecological expenses related to food and beverage market consist of the environmental destruction due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which might be a huge danger to the existence of humanity in future.

Significant reason for these ecological changes is mass use of nitrogen rich fertilizers and the ingredients by the food and drink companies. Food and drink companies must play a constructive role in resolving these concerns to remove their growth restraints related to the criticism from the ecological neighborhoods.

The companies should avoid use of nitrogen fertilizers and ought to search out the items of those farmers that do not utilize fertilizers for their crop. The companies might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental expenses there are specific social expenses connected with the food and drink industry which should be dealt with by the giant food and drink companies to accomplish the market development and to avoid the criticism from the environmental neighborhoods. Social expenses related to the market includes the increasing health problems connected to obesity, heart problem, diabetes etc. However, the huge business could play a positive function in resolving these concerns.

The business might move towards more healthy products by minimizing the amount of poisonous substances in their processed foods i.e. dioxin, which might lead to lethal human illness. Together with it, the business ought to utilize more healthy components instead of derivatives of Corn and Soy to increase number of calories from their items. The companies might likewise do efforts to move customer tastes towards healthy items as they have actually managed the customer taste for few decades. In this way the huge food and beverage companies might play a constructive role in addressing social and ecological costs associated with the industry.

Examination of Sustainability at We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis

There was a potential shift in the corporate strategy and objectives at Case Study Help. The new CEO was focused on purchasing much healthier products for attaining sustainable development for the company in addition to supplying healthier future for individuals and the world both. Under the new vision, the motto of the business was also altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The business announced certain objectives and commitments connected to human sustainability and the environmental sustainability. We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to present various healthier products in its portfolio. Despite of being thought about a Case Study Solution's healthy brand name, the items of Quaker Oats included several active ingredients which were dangerous to health. These hazardous ingredients were not advertised which have actually become the base for criticism over the healthy brand names of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis has taken particular sustainability steps for its market places. One of major examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and nutritious beverages options in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The business has actually increased its research study and development spending plan and has introduced an army of health scientists to create certain healthy products.

Ecological Sustainability

Along with the human sustainability, We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis has actually taken a number of steps towards ecological sustainability. The business has dedicated to numerous objectives connected to water, land, product packaging, climate change and community. In this regard, the company committed to minimize its packaging by millions of tones to avoid high amount of wastes. Moreover, the company has actually committed to lower greenhouse gas emissions along with the achievement of performance in the energy use. company has likewise attempted specific philanthropic activities including a commitment to offer safe drinking water to 3 million individuals in developing nations by 2015.

On the basis of above analysis, it could be identified that the company has actually taken numerous steps towards human and environmental sustainability. However these actions are still not enough to attain the desired industrial development and to decrease the criticism over the social responsibility of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis.

Alternatives

Particular long term tactical alternatives could be derived for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the option would enable the company to achieve its goal of potential growth and lower the criticism over the business. The alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the expense and threats related to the alternative

Alternative-1: intro of a New Line of product Connected to Healthy Foods and Beverages

The very first step that We Marketing Group Building A Global Marketing And Communication Company In China Case Study Help might take is to present a brand-new product line related to healthy food and beverages. The business must introduce a large range of healthier products by utilizing its significant research and development expenditures.

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation by settlement of the hazardous items with healthy items.
• Could be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addictive nature of hazardous products.
• The dangerous products in the item portfolio might make the incorporation of healthy products fail to lower criticism.
• Big cost of research study and advancement needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to accomplish the prospective development and reduce the criticism is to acquire the health associated companies at a high level. Financial investment in these kind of business would permit We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis to introduce a big range of much healthier products within a short time period without any need of significant research study and advancement expenditures. The pros and cons associated with alternative 3 are provided below:

Pros:

• Conserving of substantial quantity of research study and advancement expenses for new product development.
• Incorporation of brand-new items within two years.
• Capability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community advancement companies.
• Satisfaction of the social duty by payment of the harmful products with healthy items.

Cons:

• The acquisition may not prove to alter the image of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Solution as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier products due to the addicting nature of dangerous products.
• The harmful products in the item portfolio may make the incorporation of healthy products stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for We Marketing Group Building A Global Marketing And Communication Company In China Case Study Analysis is to change all of its hazardous products with much healthier products. The replacement of harmful products with much healthier products would totally alter the market position of the company and would require a big number of needed steps to be taken.

Pros:

• Modification of market position of We Marketing Group Building A Global Marketing And Communication Company In China Case Study Help
• Ability to target large number of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community development companies.
• Satisfaction of the social obligation

Cons:

• Danger of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of hazardous products.
• Huge expense of research and advancement needed to build brand-new healthy products.
• Worker may resist over the modification in the business design and service strategy.
• Number of years needed for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, issues dealt with by the company and the present market scenario, Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to conserve of huge quantity of research and advancement costs for brand-new product development. Along with it, acquisitions would allow incorporation of new items within two years along with the capability to target big number of customers.

This We Marketing Group Building A Global Marketing And Communication Company In China case study is writen by : Ali Farhoomand




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