Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Solution

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Air France Klm And Alitalia: Preparing National Champions For The Future Case Solution

Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Solution is a widely known name of a New York based, world's leading organization in the food and drink market. company is a leading brand name in convenient treats, foods and beverages with its existence in about 200 countries.

The report consists of a deep analysis of various elements of the social responsibilities of significant companies in the food and beverage industry in general, and company in specific. The report likewise provides an evaluation of the level of sustainability and CSR in the Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Solution's business technique along with the decision of how Case Study Solution creates worth for its customers.

Concerns Recognition

The huge food and beverage company was going through a criticism over its duty towards various social and ecological issues including; weight problems, heart diseases, ecological destruction etc. These criticisms lead, to rethink about the business method of Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Solution. The Ashok Som has actually understood that the overall society, the lifestyle of people and the people at whole have been altered now. In this circumstance with increasing trends towards healthier products and the increasing environmental concerns, Case Study Analysis should alter its instructions towards healthier products. company had actually taken specific vital actions regarding the environmental impacts of its products, however, these steps are not enough to end up the criticism over the company's obligation towards social and ecological concerns. For that reason, the is needed to take particular strategic actions to alter the market position of its particular popular brand names and present Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Analysis and other food and drink companies should utilize their power to move the consumer taste towards much healthier items to remove the restraints in the development of food market.

Crucial Analysis

For the few years, customer food patterns have actually been changed considerably. The shift from the use of natural food to manufactured food has actually highly impacted the health of the consumers. Despite of the discovery of modern-day health strategies, the overall health of people in couple of decades have been highly impacted. Currently about 1 billion of the people In United States are overweight and a minimum of 300 million of them have obesity. Kids likewise dealing with the issue of weight problems. The ratios of obesity in 1980s are rather various from the present ratios. Despite of discovery of health techniques and modern-day methods to control obesity and other diseases, the ratio of obesity has actually been doubled form the level of 1980. All of the information associated with the health problems with the incorporation of produced food in the market discuss the prevalence of the health concerns associated with food system. These problems are indirectly the result of different practices of the food and beverage companies for producing worth for their consumers.

Worth Creation at Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Solution

Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Help being a huge business in the food and beverage market, supplies high worth to its clients by various ways. Case Study Solution has a competitive advantage in supplying its products far and broad globally. The business is provided in about 200 nations with a large number of famous global brand names.

The business produces value for its consumers by methods of providing big number of delicious food products consisting of salt, fat and sugar, which are the components that are straight connected with the psychological core of the consumer's brain. The Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Help together with other giant food and beverages companies develop worth for its consumers by manipulating these active ingredients in its products. Case Study Analysis together with other huge companies is interested in finding ways to increase the consumer worth from its products through exploiting the vulnerability.

Along with it, the business likewise creates worth by means of integrating the healthy point in its items. The business has done particular efforts in order to supply healthy items and lower the share of Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Help in general ecological destruction. Case Study Analysis has taken particular actions associated with the sustainability of people and environment consisting of the 2009 announcement of the ambitious goals and dedications associated with Case Study Analysis items, marketplace and the community.

All of these ways have actually achieved success at producing value for the business consumers. Nevertheless, these ways have likewise cause the increased ecological concerns and the criticism over the business's role in increasing health and environmental difficulties. The incorporation of active ingredients like salt, fat and sugar in the company products for creating consumer value deals with high amount of criticism. These ingredients are the primary reason for particular deadly illness in human consisting of weight problems, diabetes, heart problem etc. Increasing health related issues have raised the criticism for Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Help.

Useful Role of Major Food and Beverage Companies in Resolving Social and Ecological Costs Connected With the Industry

Major food and beverage companies consisting of Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Analysis etc. can play a constructive role in addressing social and environmental expenses associated with the industry. The eco-friendly costs connected to food and beverage market include the environmental destruction due to the increase of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in ecological destruction which might be a huge risk to the presence of humanity in future.

Significant cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage companies. Food and drink business ought to play an useful function in addressing these concerns to remove their growth restraints related to the criticism from the ecological communities.

The business must prevent usage of nitrogen fertilizers and must search out the items of those farmers that do not utilize fertilizers for their crop. The business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

Together with the environmental costs there are specific social costs associated with the food and drink market which should be dealt with by the giant food and drink companies to accomplish the market growth and to avoid the criticism from the ecological neighborhoods. Social expenses related to the market includes the increasing health problems connected to weight problems, heart disease, diabetes etc. The giant business might play a constructive role in attending to these problems.

The companies might move towards more healthy items by lowering the amount of hazardous substances in their processed foods i.e. dioxin, which might result in fatal human illness. In addition to it, the companies must utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The business could also do efforts to move customer tastes towards healthy products as they have actually controlled the consumer taste for couple of years. In this method the giant food and drink business might play an useful function in addressing social and ecological expenses associated with the market.

Examination of Sustainability at Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Help

There was a potential shift in the corporate technique and goals at Case Study Analysis. The brand-new CEO was concentrated on buying healthier products for attaining sustainable development for the business along with offering much healthier future for the people and the planet both. Under the new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed particular goals and commitments related to human sustainability and the ecological sustainability. Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Help got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous much healthier items in its portfolio. Despite of being considered a Case Study Solution's healthy brand, the items of Quaker Oats contained a number of components which were hazardous to health. These harmful active ingredients were not promoted which have become the base for criticism over the healthy brand names of Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Analysis.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Analysis has actually taken certain sustainability steps for its market places. One of major examples in this regard is the Business's marketing method related to schools. The business markets only low calories and healthy drinks options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The company has actually increased its research study and advancement budget plan and has actually introduced an army of health researchers to create certain healthy items.

Ecological Sustainability

In this regard, the business committed to minimize its packaging by millions of tones to avoid high quantity of wastes. The company has committed to minimize greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it could be figured out that the business has taken a number of actions towards human and ecological sustainability. Nevertheless these actions are still not enough to attain the preferred commercial development and to minimize the criticism over the social duty of Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Solution.

Alternatives

Specific long term strategic alternatives might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the reality that how the option would make it possible for the business to accomplish its goal of potential growth and reduce the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an option to be executed along with the expense and threats related to the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The primary step that Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Solution might take is to introduce a new line of product related to healthy food and beverages. The company has already introduced certain heath related brands, however, the number of these brands in its portfolio is not prospective to decrease the criticism and accomplish possible development. Therefore, the company ought to introduce a wide range of much healthier products by using its significant research study and development expenditures. The advantages and disadvantages connected to the intro of a healthy line of product in the portfolio are given listed below:

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community advancement companies.
• Satisfaction of the social obligation by payment of the dangerous products with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addictive nature of dangerous products.
• The hazardous products in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.
• Substantial cost of research and development required to construct new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the prospective growth and lower the criticism is to obtain the health related business at a high level. Investment in these kind of business would enable Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Solution to introduce a big range of healthier items within a brief time period without any requirement of considerable research study and advancement expenditures. The pros and cons related to alternative 3 are offered below:

Pros:

• Conserving of substantial amount of research and advancement costs for new item advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by settlement of the harmful items with healthy items.

Cons:

• The acquisition might not show to alter the image of Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Analysis as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the brand-new items in the market i.e. customers might not like the taste and may decline the healthier products due to the addicting nature of harmful items.
• The hazardous items in the product portfolio might make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Analysis is to replace all of its hazardous items with healthier items. The replacement of hazardous products with much healthier items would totally alter the market position of the business and would need a big number of essential steps to be taken.

Pros:

• Change of market position of Air France Klm And Alitalia: Preparing National Champions For The Future Case Study Solution
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social obligation

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of hazardous products.
• Substantial expense of research study and advancement needed to construct new healthy items.
• Employee may withstand over the change in the business design and company method.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the company and the existing market circumstance, Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of big quantity of research study and advancement expenses for brand-new item development. Along with it, acquisitions would allow incorporation of brand-new products within 2 years along with the capability to target big number of consumers.

This Air France Klm And Alitalia: Preparing National Champions For The Future case study is writen by : Ashok Som

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