Carrefour Korea: Not Ready For Kimchi Case Study Help

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Carrefour Korea: Not Ready For Kimchi Case Help

Carrefour Korea: Not Ready For Kimchi Case Study Solution is a popular name of a New York based, world's leading company in the food and drink industry. business is a leading brand in convenient treats, foods and drinks with its existence in about 200 countries.

The report contains a deep analysis of different elements of the social responsibilities of significant business in the food and drink market in general, and company in particular. The report likewise provides an assessment of the level of sustainability and CSR in the Carrefour Korea: Not Ready For Kimchi Case Study Analysis's organisation method along with the decision of how Case Study Solution produces worth for its consumers.

Problems Recognition

The giant food and beverage company was going through a criticism over its duty towards various social and environmental issues including; obesity, heart diseases, environmental destruction and so on. These criticisms lead, to rethink about the business method of Carrefour Korea: Not Ready For Kimchi Case Study Help. The Ashok Som has understood that the overall society, the way of life of people and the people at whole have been changed now. In this situation with increasing trends towards much healthier products and the increasing environmental issues, Case Study Solution needs to alter its instructions towards much healthier products. company had taken particular crucial actions regarding the environmental impacts of its items, however, these actions are not enough to end up the criticism over the business's duty towards social and eco-friendly problems. The needed to take particular tactical steps to change the market position of its certain well-known brand names and present Online Case Study Help as a business producing healthy items in the market. In this regard, Case Study Solution and other food and beverage companies need to utilize their power to move the customer taste towards much healthier items to get rid of the constraints in the development of food market.

Vital Analysis

For the couple of years, consumer food patterns have actually been changed dramatically. The shift from using health food to made food has actually highly impacted the health of the consumers. Despite of the discovery of contemporary health strategies, the overall health of people in few decades have been highly affected. Currently about 1 billion of the people In US are obese and at least 300 million of them have weight problems. Children also dealing with the issue of obesity. The ratios of obesity in 1980s are quite various from the present ratios. Despite of discovery of health techniques and contemporary methods to manage obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health problems with the incorporation of made food in the market explain the prevalence of the health issues related to food system. These concerns are indirectly the outcome of numerous practices of the food and drink companies for creating value for their consumers.

Value Development at Carrefour Korea: Not Ready For Kimchi Case Study Help

Carrefour Korea: Not Ready For Kimchi Case Study Solution being a huge company in the food and beverage industry, provides high worth to its clients by different ways. Value development in the food and beverage industry is done through two methods i.e. taste and schedule of the item. Case Study Solution has a competitive advantage in providing its items far and wide globally. Its marketing capability makes it able to target a large base of consumers. The business exists in about 200 nations with a large number of popular international brands. The everywhere presence of the business items supplies high value to consumers.

The business produces value for its consumers by means of providing big number of yummy food products consisting of salt, fat and sugar, which are the ingredients that are directly connected with the emotional core of the customer's brain. The Carrefour Korea: Not Ready For Kimchi Case Study Solution along with other huge food and beverages companies produce value for its customers by manipulating these components in its products. Case Study Solution in addition to other huge companies has an interest in finding ways to increase the consumer value from its items through exploiting the vulnerability.

In addition to it, the company likewise develops worth by methods of integrating the healthy point in its products. The company has done particular efforts in order to provide healthy items and minimize the share of Carrefour Korea: Not Ready For Kimchi Case Study Solution in overall environmental devastation. Case Study Solution has taken specific steps associated with the sustainability of individuals and environment including the 2009 announcement of the enthusiastic objectives and dedications connected to Case Study Help products, marketplace and the community.

All of these means have actually been successful at creating worth for the Case Study Analysis consumers. Increasing health associated issues have actually raised the criticism for Case Study Analysis.

Useful Function of Significant Food and Beverage Companies in Attending To Social and Ecological Costs Related To the Market

Undoubtedly, significant food and drink companies including company, and so on can play a positive function in dealing with social and ecological costs connected with the market. The environmental expenses associated with food and drink industry include the environmental devastation due to the increase of nitrogen which has resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a huge risk to the presence of mankind in future.

Significant reason for these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink business. Food and beverage companies need to play a constructive role in addressing these concerns to remove their growth restraints related to the criticism from the environmental neighborhoods.

In order to attend to these issues, the business might either lower their use of nitrogen abundant active ingredients or take certain actions to reduce the quantity of nitrogen in the total environment. The business must avoid use of nitrogen fertilizers and should seek the products of those farmers that do not use fertilizers for their crop. The business might also invest in minimizing greenhouse gas emissions worldwide. For instance, the companies might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the environmental costs there are certain social costs related to the food and drink industry which need to be dealt with by the huge food and drink business to attain the market development and to avoid the criticism from the ecological neighborhoods. Social costs connected with the industry consists of the increasing health problems connected to obesity, heart disease, diabetes etc. The huge companies could play an useful role in attending to these concerns.

The business could move towards more healthy products by reducing the amount of toxic substances in their processed foods i.e. dioxin, which could result in deadly human diseases. The companies might likewise do efforts to move consumer tastes towards healthy items as they have actually managed the customer taste for few years.

Examination of Sustainability at Carrefour Korea: Not Ready For Kimchi Case Study Solution

There was a potential shift in the business technique and objectives at Case Study Analysis. The new CEO was focused on purchasing healthier items for attaining sustainable development for the company along with providing healthier future for the people and the planet both. Under the brand-new vision, the motto of the company was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

company got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present different healthier items in its portfolio. Despite of being considered a Case Help's healthy brand name, the products of Quaker Oats contained numerous active ingredients which were hazardous to health.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Carrefour Korea: Not Ready For Kimchi Case Study Solution has taken certain sustainability actions for its market locations. One of significant examples in this regard is the Company's marketing strategy related to schools. The business markets just low calories and nutritious beverages options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy items in its portfolio. The business has actually increased its research study and advancement spending plan and has introduced an army of health researchers to design specific healthy products.

Environmental Sustainability

In this regard, the company dedicated to decrease its packaging by millions of tones to avoid high quantity of wastes. The business has dedicated to minimize greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it might be determined that the company has actually taken several steps towards human and ecological sustainability. These steps are still not sufficient to attain the wanted commercial growth and to minimize the criticism over the social responsibility of Case Study Analysis.

Alternatives

Particular long term tactical options could be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the reality that how the alternative would make it possible for the company to attain its objective of possible development and reduce the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an option to be carried out along with the cost and threats related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The first step that Carrefour Korea: Not Ready For Kimchi Case Study Solution could take is to introduce a new product line related to healthy food and beverages. The business must present a wide range of healthier items by utilizing its substantial research study and development expenditures.

Pros:

• Ability to target large number of customers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by compensation of the hazardous items with healthy products.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new products in the market i.e. consumers might not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• The dangerous items in the product portfolio might make the incorporation of healthy products stop working to lower criticism.
• Substantial expense of research and advancement required to build new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to accomplish the possible growth and minimize the criticism is to obtain the health related business at a high level. Financial investment in these type of companies would allow Carrefour Korea: Not Ready For Kimchi Case Study Solution to present a big variety of much healthier products within a short time duration without any need of significant research study and development expenses. The pros and cons related to alternative 3 are given below:

Pros:

• Conserving of substantial quantity of research and development costs for brand-new item development.
• Incorporation of new products within 2 years.
• Capability to target large number of customers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Fulfillment of the social duty by payment of the hazardous items with healthy items.

Cons:

• The acquisition might not show to change the image of Carrefour Korea: Not Ready For Kimchi Case Study Solution as in case of Quake Oats.
• Requirement of huge amount of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the much healthier products due to the addictive nature of harmful products.
• The hazardous items in the item portfolio may make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Carrefour Korea: Not Ready For Kimchi Case Study Help is to replace all of its hazardous products with healthier items. The replacement of hazardous products with healthier products would completely alter the market position of the company and would require a large number of needed actions to be taken.

Pros:

• Modification of market position of Carrefour Korea: Not Ready For Kimchi Case Study Analysis
• Ability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social duty

Cons:

• Risk of failure of the new items in the market i.e. customers may not like the taste and might not accept the healthier products due to the addictive nature of harmful products.
• Substantial expense of research and development needed to construct new healthy products.
• Staff member may withstand over the modification in business model and company strategy.
• Number of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the present industry situation, Carrefour Korea: Not Ready For Kimchi Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to conserve of huge amount of research and advancement expenses for brand-new product advancement. Along with it, acquisitions would allow incorporation of new products within 2 years along with the ability to target a great deal of consumers. Furthermore, the acquisitions would lead to the decrease of the criticism from the concerned organizations.However, the option would require substantial quantity of mutual fund. The organizations may not be able to minimize the criticism. But, with a careful analysis of the acquisition with an aggressive marketing projects, Carrefour Korea: Not Ready For Kimchi Case Study Solution might prove to be successful in accomplishing the targets.

This Carrefour Korea: Not Ready For Kimchi case study is writen by : Ashok Som

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