Escada A Phoenix In The Rising Case Study Help

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Escada A Phoenix In The Rising Case Solution

Escada A Phoenix In The Rising Case Study Analysis is a popular name of a New York based, world's leading company in the food and drink industry. business is a prominent brand name in hassle-free snacks, foods and drinks with its existence in about 200 countries.
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The report includes a deep analysis of numerous aspects of the social obligations of major business in the food and drink industry in general, and Case Solution in specific. It also offers an analysis of the growing health and ecological concerns consisting of weight problems, cardiovascular disease, ecological destruction and so on in the Western nations and the function of the companies in the food and beverage industry to resolve these problems. The report likewise offers an evaluation of the degree of sustainability and CSR in the Escada A Phoenix In The Rising Case Study Solution's organisation technique along with the determination of how Case Study Analysis produces worth for its consumers. The report also offers particular strategic alternatives for company to include the criticism over its social obligation with particular recommendations and an application strategy.

Issues Identification

The huge food and drink business was going through a criticism over its responsibility towards various social and eco-friendly concerns consisting of; weight problems, heart problem, ecological devastation etc. These criticisms lead, to rethink about the business method of Escada A Phoenix In The Rising Case Study Solution. The Ashok Som has recognized that the general society, the lifestyle of individuals and the people at whole have actually been changed now. In this situation with increasing trends towards much healthier products and the increasing environmental issues, Case Study Help should change its direction towards healthier items. Although, Case Study Help had taken particular vital actions concerning the ecological effects of its items, however, these steps are not enough to wind up the criticism over the business's responsibility towards social and ecological issues. For that reason, the is needed to take specific strategic steps to alter the market position of its specific popular brand names and present Escada A Phoenix In The Rising Case Study Help as a company producing healthy products in the market. In this regard, Case Study Analysis and other food and drink companies should use their power to shift the customer taste towards healthier products to eliminate the restraints in the development of food industry.

Important Analysis

For the few years, consumer food patterns have been changed considerably. The shift from using natural food to produced food has highly affected the health of the consumers. Despite of the discovery of contemporary health methods, the overall health of people in couple of decades have been highly impacted. Presently about 1 billion of individuals In US are obese and at least 300 countless them have obesity. Children likewise facing the problem of weight problems. The ratios of weight problems in 1980s are rather various from the existing ratios. Despite of discovery of health strategies and modern ways to control weight problems and other illness, the ratio of obesity has been doubled form the level of 1980. All of the data related to the health problems with the incorporation of produced food in the market discuss the prevalence of the health problems associated with food system. These concerns are indirectly the result of different practices of the food and drink business for developing worth for their consumers.

Worth Creation at Escada A Phoenix In The Rising Case Study Help

Escada A Phoenix In The Rising Case Study Analysis being a huge business in the food and beverage industry, offers high value to its clients by various means. Value creation in the food and drink market is done through two methods i.e. taste and availability of the product. Case Study Solution has a competitive benefit in offering its items everywhere globally. Its marketing capability makes it able to target a large base of customers. The company is presented in about 200 countries with a a great deal of famous worldwide brands. The everywhere presence of the company products supplies high value to consumers.

The business develops worth for its customers by means of supplying large number of tasty food items including salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the customer's brain. The Escada A Phoenix In The Rising Case Study Solution in addition to other giant food and drinks companies develop value for its consumers by controling these components in its products. Case Study Analysis together with other huge business has an interest in finding ways to increase the customer value from its products through making use of the vulnerability.

Along with it, the company likewise creates value by ways of incorporating the healthy point in its items. The business has actually done particular efforts in order to provide healthy items and minimize the share of Escada A Phoenix In The Rising Case Study Analysis in overall ecological destruction. Case Study Help has taken certain steps connected to the sustainability of people and environment including the 2009 statement of the ambitious goals and commitments associated with Case Study Analysis items, market and the neighborhood.

All of these ways have actually been effective at producing worth for the Case Study Solution consumers. Increasing health associated problems have raised the criticism for Case Study Help.

Useful Role of Significant Food and Beverage Business in Dealing With Social and Ecological Costs Related To the Market

Significant food and beverage business including Escada A Phoenix In The Rising Case Study Analysis etc. can play a constructive function in addressing social and eco-friendly costs associated with the market. The eco-friendly expenses connected to food and beverage industry include the environmental destruction due to the influx of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a huge danger to the presence of humanity in future.

Major reason for these ecological changes is mass use of nitrogen rich fertilizers and the components by the food and beverage companies. Food and beverage companies ought to play a constructive role in addressing these concerns to eliminate their growth restraints related to the criticism from the environmental communities.

The companies must prevent usage of nitrogen fertilizers and must search out the items of those farmers that do not use fertilizers for their crop. The companies could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the ecological expenses there are particular social expenses related to the food and drink market which must be attended to by the giant food and drink business to accomplish the market development and to prevent the criticism from the ecological neighborhoods. Social costs related to the industry includes the increasing health concerns related to obesity, cardiovascular disease, diabetes and so on. The huge companies could play a positive role in addressing these issues.

The companies might move towards more healthy products by decreasing the amount of toxic compounds in their processed foods i.e. dioxin, which could result in lethal human diseases. The companies could also do efforts to move customer tastes towards healthy items as they have managed the customer taste for couple of years.

Assessment of Sustainability at Escada A Phoenix In The Rising Case Study Help

There was a prospective shift in the corporate method and goals at Case Study Analysis. The brand-new CEO was concentrated on purchasing healthier products for attaining sustainable growth for the company together with providing much healthier future for individuals and the world both. Under the new vision, the slogan of the company was also altered from the "fun for you" to "better for you".

Human Sustainability

The business revealed certain goals and dedications connected to human sustainability and the ecological sustainability. Escada A Phoenix In The Rising Case Study Analysis obtained Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic beverages to present numerous much healthier products in its portfolio. Despite of being considered a Case Study Analysis's healthy brand, the items of Quake Oats contained a number of ingredients which were harmful to health. These dangerous components were not marketed which have actually ended up being the base for criticism over the healthy brands of Escada A Phoenix In The Rising Case Study Help.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Escada A Phoenix In The Rising Case Study Help has actually taken particular sustainability actions for its market places. One of major examples in this regard is the Business's marketing strategy related to schools. The company markets only low calories and healthy drinks choices in schools.
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Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research study and development for presenting new and healthy products in its portfolio. The company has actually increased its research study and advancement spending plan and has introduced an army of health scientists to develop specific healthy products.

Ecological Sustainability

Along with the human sustainability, Escada A Phoenix In The Rising Case Study Solution has taken a number of actions towards environmental sustainability. The company has actually dedicated to different goals connected to water, land, product packaging, climate change and neighborhood. In this regard, the company devoted to lower its product packaging by countless tones to prevent high amount of wastes. The company has dedicated to lower greenhouse gas emissions along with the achievement of effectiveness in the energy use. company has likewise tried specific philanthropic activities consisting of a commitment to offer safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be determined that the business has taken a number of steps towards human and environmental sustainability. These steps are still not sufficient to accomplish the wanted industrial growth and to reduce the criticism over the social obligation of Case Study Solution.


Particular long term strategic options might be derived for the company on the basis of above analysis. These options can be evaluated on the basis of the truth that how the option would allow the business to attain its goal of possible development and decrease the criticism over the company. Moreover, the alternatives could be examined on the basis of the time frame that would be taken by an option to be executed together with the cost and dangers associated with the option

Alternative-1: intro of a New Line of product Associated with Healthy Foods and Beverages

The first action that Escada A Phoenix In The Rising Case Study Analysis could take is to introduce a brand-new product line related to healthy food and beverages. The company needs to introduce a wide variety of much healthier products by using its considerable research study and advancement expenditures.


• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addictive nature of harmful items.
• The hazardous products in the item portfolio might make the incorporation of healthy items stop working to lower criticism.
• Substantial cost of research and advancement needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Companies

Another alternative option to achieve the potential development and lower the criticism is to acquire the health associated business at a high level. Financial investment in these type of business would permit Escada A Phoenix In The Rising Case Study Solution to present a big range of healthier products within a brief time duration with no requirement of considerable research study and development expenditures. The benefits and drawbacks connected to alternative 3 are provided below:


• Conserving of substantial quantity of research and development costs for new item advancement.
• Incorporation of new products within 2 years.
• Ability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social obligation by compensation of the harmful products with healthy items.


• The acquisition may not prove to alter the image of Escada A Phoenix In The Rising Case Study Help as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Danger of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of dangerous products.
• The dangerous products in the product portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Escada A Phoenix In The Rising Case Study Analysis is to change all of its dangerous products with healthier products. This might be a huge shift in business technique and the business model at business. The replacement of dangerous products with healthier items would entirely change the market position of the company and would need a a great deal of necessary steps to be taken. The pros and cons associated with alternative 3 are provided below:


• Modification of market position of Escada A Phoenix In The Rising Case Study Analysis
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social duty


• Threat of failure of the new items in the market i.e. consumers may not like the taste and may not accept the healthier products due to the addicting nature of hazardous products.
• Big cost of research study and development needed to build new healthy products.
• Worker may withstand over the change in business model and organisation strategy.
• Number of years required for the execution.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, issues dealt with by the company and the existing market situation, Case Study Analysis is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the business to save of big quantity of research study and advancement costs for brand-new item development. Along with it, acquisitions would allow incorporation of new products within 2 years along with the capability to target large number of customers.

This Escada A Phoenix In The Rising case study is writen by : Ashok Som

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