Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Solution

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Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Analysis

Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Solution is a popular name of a New york city based, world's leading company in the food and drink market. Case Study Solution is a prominent brand in convenient treats, foods and drinks with its presence in about 200 countries. Major brand names of the company consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the product at far and wide locations. The business is doing efforts to make item advancement as its new source of competitive benefit.

The report consists of a deep analysis of different elements of the social responsibilities of major companies in the food and drink market in general, and business in specific. The report also provides an examination of the level of sustainability and CSR in the Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Help's business technique along with the decision of how Case Study Analysis produces worth for its consumers.

Concerns Identification

The giant food and beverage business was going through a criticism over its duty towards numerous social and ecological issues including; weight problems, cardiovascular disease, ecological destruction etc. These criticisms lead, to reconsider about the business method of Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Solution. The Ashok Som has understood that the overall society, the way of life of individuals and the people at whole have actually been changed now. In this situation with increasing trends towards healthier items and the increasing environmental concerns, Case Study Help should change its instructions towards healthier items. Although, Case Study Solution had taken certain vital actions concerning the environmental effects of its products, but, these steps are insufficient to wind up the criticism over the company's obligation towards social and eco-friendly issues. For that reason, the is required to take particular strategic steps to alter the market position of its certain famous brand names and present Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Solution as a business producing healthy products in the market. In this regard, Case Study Analysis and other food and drink business ought to use their power to shift the consumer taste towards much healthier items to eliminate the restrictions in the growth of food industry.

Important Analysis

The shift from the use of natural food to produced food has actually highly affected the health of the consumers. All of the data related to the health issues with the incorporation of made food in the market describe the prevalence of the health issues related to food system. These issues are indirectly the outcome of different practices of the food and drink business for creating value for their consumers.

Value Production at Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Help

Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Solution being a giant business in the food and beverage industry, provides high worth to its clients by different ways. Case Study Solution has a competitive advantage in supplying its products far and large internationally. The business is provided in about 200 countries with a big number of well-known worldwide brands.

Furthermore, the business develops value for its customers by ways of supplying large number of tasty foodstuff consisting of salt, fat and sugar, which are the ingredients that are straight connected with the emotional core of the consumer's brain. The Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Help together with other giant food and drinks business produce value for its customers by controling these active ingredients in its products. Case Study Help along with other giant business has an interest in finding methods to increase the customer worth from its items through exploiting the vulnerability.

In addition to it, the business also creates value by ways of integrating the healthy point in its items. The company has actually done certain efforts in order to provide healthy products and lower the share of Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Analysis in total ecological devastation. Case Study Solution has actually taken particular actions related to the sustainability of individuals and environment consisting of the 2009 statement of the ambitious objectives and commitments connected to Case Study Analysis items, market and the neighborhood.

All of these means have been successful at producing value for the business consumers. These ways have also lead to the increased ecological issues and the criticism over the business's role in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company items for producing customer value deals with high quantity of criticism. These components are the main reason for particular lethal illness in human consisting of obesity, diabetes, heart problem etc. Increasing health associated problems have actually raised the criticism for Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Analysis.

Positive Function of Major Food and Beverage Business in Addressing Social and Ecological Costs Related To the Market

Undoubtedly, significant food and drink companies including company, etc. can play an useful function in attending to social and eco-friendly costs associated with the market. The environmental expenses related to food and beverage market consist of the ecological devastation due to the increase of nitrogen which has actually led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which could be a big danger to the presence of mankind in future.

Major reason for these environmental changes is mass usage of nitrogen rich fertilizers and the ingredients by the food and drink business. Food and beverage companies must play a positive function in dealing with these concerns to eliminate their development restraints related to the criticism from the ecological communities.

The business must avoid use of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The business could utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the eco-friendly costs there are specific social costs associated with the food and drink market which need to be attended to by the giant food and drink business to attain the market growth and to avoid the criticism from the environmental neighborhoods. Social expenses connected with the industry includes the increasing health concerns connected to weight problems, heart disease, diabetes and so on. The huge business could play a positive role in attending to these concerns.

The business could move towards more healthy products by decreasing the quantity of hazardous substances in their processed foods i.e. dioxin, which might result in deadly human diseases. In addition to it, the business ought to utilize more nutritious active ingredients instead of derivatives of Corn and Soy to increase variety of calories from their items. The business could likewise do efforts to move customer tastes towards healthy products as they have actually managed the consumer taste for couple of years. In this way the huge food and drink business might play a positive role in addressing social and eco-friendly costs related to the industry.

Examination of Sustainability at Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Analysis

There was a possible shift in the corporate method and goals at Case Study Solution. The brand-new CEO was focused on investing in much healthier products for achieving sustainable growth for the business along with offering healthier future for the people and the planet both. Under the new vision, the motto of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to present various healthier items in its portfolio. Despite of being considered a Case Solution's healthy brand, the items of Quaker Oats included a number of components which were dangerous to health.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Help has taken particular sustainability actions for its market locations. One of significant examples in this regard is the Business's marketing strategy associated to schools. The company markets just low calories and nutritious beverages choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy items in its portfolio. The business has increased its research study and development spending plan and has actually introduced an army of health researchers to design particular healthy items.

Ecological Sustainability

Together with the human sustainability, Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Help has taken numerous actions towards ecological sustainability. The company has actually committed to different goals related to water, land, packaging, environment modification and neighborhood. In this regard, the business committed to minimize its product packaging by millions of tones to avoid high amount of wastes. The company has actually devoted to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy use. business has also attempted particular humanitarian activities consisting of a dedication to offer safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it might be determined that the company has actually taken several steps towards human and environmental sustainability. However these actions are still not adequate to accomplish the preferred commercial development and to minimize the criticism over the social obligation of Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Help.

Alternatives

Certain long term tactical options could be obtained for the company on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would allow the company to achieve its objective of possible growth and decrease the criticism over the company. Furthermore, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented along with the cost and threats connected to the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The very first action that Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Help could take is to present a new product line related to healthy food and drinks. The business ought to introduce a large variety of much healthier items by utilizing its considerable research and advancement expenses.

Pros:

• Ability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social obligation by settlement of the dangerous products with healthy items.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier items due to the addicting nature of hazardous products.
• The hazardous items in the item portfolio might make the incorporation of healthy products fail to minimize criticism.
• Substantial expense of research and advancement required to construct new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative choice to attain the potential development and reduce the criticism is to obtain the health related companies at a high level. Investment in these type of companies would allow Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Solution to present a big range of healthier items within a short time period with no requirement of substantial research study and development expenditures. The advantages and disadvantages related to alternative 3 are provided below:

Pros:

• Saving of substantial quantity of research and development costs for new product development.
• Incorporation of brand-new products within two years.
• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social duty by compensation of the dangerous items with healthy products.

Cons:

• The acquisition may not prove to alter the image of Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Solution as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the new products in the market i.e. customers may not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• The dangerous items in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Solution is to replace all of its harmful items with healthier items. The replacement of harmful items with much healthier products would totally alter the market position of the company and would require a large number of required actions to be taken.

Pros:

• Change of market position of Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Analysis
• Ability to target large number of customers i.e. health mindful customers.
• End of all of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of hazardous items.
• Huge expense of research and development required to build new healthy items.
• Staff member might withstand over the change in business design and company technique.
• Number of years required for the execution.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the existing market scenario, Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Help is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to conserve of huge amount of research and advancement costs for new item development. Along with it, acquisitions would allow incorporation of brand-new items within two years in addition to the capability to target a great deal of customers. The acquisitions would result in the reduction of the criticism from the concerned organizations.However, the alternative would need substantial quantity of investment funds. The companies might not be able to lower the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing projects, Estee Lauder Companies: Adapting Csr To The Cosmetics Industry Case Study Help could prove to be effective in achieving the targets.

This Estee Lauder Companies: Adapting Csr To The Cosmetics Industry case study is writen by : Ashok Som

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