Is Google Losing Its Soul In China Case Study Analysis

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Is Google Losing Its Soul In China Case Analysis

Is Google Losing Its Soul In China Case Study Solution is a widely known name of a New York based, world's leading organization in the food and drink market. Case Study Help is a leading brand in practical treats, foods and drinks with its existence in about 200 nations. Significant brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the item at far and wide locations. Moreover, the company is doing efforts to make product advancement as its new source of competitive advantage.

The report includes a deep analysis of numerous elements of the social responsibilities of major business in the food and beverage industry in general, and Case Solution in specific. It also offers an analysis of the growing health and ecological problems including obesity, cardiovascular disease, ecological devastation etc. in the Western nations and the function of the companies in the food and beverage market to attend to these concerns. The report likewise supplies an assessment of the degree of sustainability and CSR in the Is Google Losing Its Soul In China Case Study Help's company method along with the determination of how Case Study Help creates value for its customers. Moreover, the report likewise provides specific strategic options for Case Solution to include the criticism over its social responsibility with certain recommendations and an application plan.

Issues Identification

The huge food and drink business was going through a criticism over its duty towards numerous social and ecological concerns consisting of; weight problems, cardiovascular disease, environmental devastation etc. These criticisms lead, to reconsider about the corporate strategy of Is Google Losing Its Soul In China Case Study Analysis. The Ashok Som has recognized that the overall society, the way of life of people and the people at whole have actually been altered now. In this situation with increasing trends towards healthier products and the increasing environmental concerns, Case Study Help should change its instructions towards healthier items. company had actually taken specific essential actions regarding the ecological impacts of its products, however, these actions are not enough to end up the criticism over the company's responsibility towards social and environmental problems. The needed to take certain tactical actions to change the market position of its particular famous brands and present Online Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Help and other food and drink companies should use their power to move the consumer taste towards healthier items to remove the constraints in the development of food industry.

Important Analysis

The shift from the use of natural food to made food has extremely impacted the health of the customers. All of the data related to the health concerns with the incorporation of produced food in the market describe the frequency of the health concerns related to food system. These problems are indirectly the outcome of numerous practices of the food and beverage companies for creating worth for their consumers.

Value Development at Is Google Losing Its Soul In China Case Study Analysis

Is Google Losing Its Soul In China Case Study Solution being a huge business in the food and beverage industry, offers high worth to its consumers by various ways. Value development in the food and drink market is done through 2 ways i.e. taste and accessibility of the product. Case Study Solution has a competitive benefit in providing its items far and wide internationally. Its marketing ability makes it able to target a large base of consumers. The business exists in about 200 countries with a a great deal of well-known worldwide brand names. The far and wide existence of the company items provides high value to customers.

Furthermore, the business produces worth for its consumers by means of offering a great deal of delicious food consisting of salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the emotional core of the customer's brain. The Is Google Losing Its Soul In China Case Study Solution together with other giant food and drinks business produce worth for its customers by manipulating these active ingredients in its items. Case Study Analysis in addition to other huge companies is interested in discovering methods to increase the customer worth from its products through making use of the vulnerability.

Together with it, the business also produces value by methods of incorporating the healthy point in its items. The company has actually done certain efforts in order to offer healthy items and lower the share of Is Google Losing Its Soul In China Case Study Analysis in total ecological destruction. Case Study Analysis has actually taken particular actions associated with the sustainability of people and environment including the 2009 statement of the enthusiastic goals and dedications related to Case Study Help products, market and the community.

All of these ways have been successful at producing worth for the business customers. These means have also lead to the increased environmental concerns and the criticism over the company's role in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the business products for developing customer worth faces high quantity of criticism. These ingredients are the primary cause of particular fatal diseases in human consisting of weight problems, diabetes, cardiovascular disease etc. Increasing health associated problems have raised the criticism for Is Google Losing Its Soul In China Case Study Solution.

Positive Role of Major Food and Drink Business in Resolving Social and Ecological Costs Related To the Industry

Significant food and beverage business consisting of Is Google Losing Its Soul In China Case Study Analysis etc. can play an useful role in addressing social and ecological costs associated with the industry. The ecological expenses connected to food and drink industry include the environmental destruction due to the influx of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which might be a big threat to the presence of mankind in future.

Significant reason for these ecological modifications is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Food and drink business need to play a positive function in resolving these concerns to eliminate their development restraints related to the criticism from the ecological communities.

In order to attend to these concerns, the companies might either minimize their usage of nitrogen abundant active ingredients or take certain steps to reduce the quantity of nitrogen in the general environment. The companies need to prevent use of nitrogen fertilizers and must locate the items of those farmers that do not use fertilizers for their crop. Furthermore, the companies could also buy lowering greenhouse gas emissions worldwide. The companies might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the environmental expenses there are certain social expenses related to the food and beverage market which should be resolved by the huge food and beverage companies to accomplish the market growth and to prevent the criticism from the environmental neighborhoods. Social expenses related to the market includes the increasing health problems connected to obesity, heart disease, diabetes and so on. However, the giant companies might play a positive function in dealing with these issues.

The business might move towards more healthy items by lowering the amount of toxic compounds in their processed foods i.e. dioxin, which might lead to fatal human illness. Together with it, the companies need to utilize more healthy components instead of derivatives of Corn and Soy to increase number of calories from their products. The business could also do efforts to shift consumer tastes towards healthy items as they have managed the customer taste for few decades. In this method the huge food and beverage companies could play a constructive role in resolving social and environmental expenses associated with the industry.

Evaluation of Sustainability at Is Google Losing Its Soul In China Case Study Help

There was a prospective shift in the business method and goals at Case Study Help. The new CEO was concentrated on investing in much healthier items for accomplishing sustainable growth for the company in addition to supplying healthier future for individuals and the planet both. Under the new vision, the motto of the company was also changed from the "enjoyable for you" to "much better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural beverages to present different healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the items of Quaker Oats included numerous components which were harmful to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Is Google Losing Its Soul In China Case Study Analysis has actually taken specific sustainability steps for its market places. Among major examples in this regard is the Business's marketing technique associated to schools. The company markets just low calories and healthy drinks options in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting brand-new and healthy products in its portfolio. The business has increased its research study and development budget and has presented an army of health scientists to create particular healthy products.

Environmental Sustainability

In this regard, the company dedicated to decrease its packaging by millions of tones to avoid high amount of wastes. The business has committed to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it might be figured out that the business has taken several actions towards human and ecological sustainability. These steps are still not enough to accomplish the desired commercial growth and to reduce the criticism over the social obligation of Case Study Solution.

Alternatives

Specific long term tactical alternatives might be derived for the company on the basis of above analysis. These options can be examined on the basis of the fact that how the option would make it possible for the company to accomplish its goal of prospective development and decrease the criticism over the business. Additionally, the options might be assessed on the basis of the time frame that would be taken by an option to be implemented in addition to the cost and risks associated with the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The very first action that Is Google Losing Its Soul In China Case Study Analysis might take is to introduce a new item line related to healthy food and beverages. The company should present a wide range of healthier items by using its substantial research study and development expenditures.

Pros:

• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community development organizations.
• Fulfillment of the social responsibility by settlement of the dangerous products with healthy items.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addictive nature of hazardous products.
• The dangerous items in the product portfolio might make the incorporation of healthy items stop working to decrease criticism.
• Big expense of research and advancement required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the prospective growth and decrease the criticism is to get the health associated business at a high level. Investment in these kind of companies would enable Is Google Losing Its Soul In China Case Study Help to introduce a large range of healthier items within a brief time period without any need of substantial research and development expenses. The benefits and drawbacks associated with alternative 3 are offered below:

Pros:

• Conserving of huge quantity of research and advancement expenses for brand-new product development.
• Incorporation of new products within 2 years.
• Ability to target large number of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social duty by payment of the hazardous items with healthy items.

Cons:

• The acquisition might not prove to alter the image of Is Google Losing Its Soul In China Case Study Analysis as in case of Quaker Oats.
• Requirement of big amount of capital.
• Danger of failure of the new items in the market i.e. customers may not like the taste and might decline the healthier products due to the addictive nature of dangerous products.
• The hazardous products in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Is Google Losing Its Soul In China Case Study Analysis is to replace all of its dangerous items with much healthier items. This might be a big shift in the business strategy and business model at company. The replacement of hazardous products with healthier items would entirely change the market position of the company and would require a large number of required steps to be taken. The advantages and disadvantages associated with alternative 3 are provided below:

Pros:

• Change of market position of Is Google Losing Its Soul In China Case Study Help
• Ability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and neighborhood development organizations.
• Satisfaction of the social obligation

Cons:

• Threat of failure of the brand-new products in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addictive nature of harmful products.
• Substantial cost of research and development required to construct new healthy items.
• Staff member may withstand over the modification in the business model and organisation method.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the present industry scenario, Is Google Losing Its Soul In China Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of substantial quantity of research and development costs for new item advancement. In addition to it, acquisitions would allow incorporation of new products within two years along with the capability to target a great deal of customers. Furthermore, the acquisitions would lead to the decrease of the criticism from the worried organizations.However, the alternative would need huge amount of mutual fund. Additionally, the organizations might not be able to reduce the criticism. However, with a mindful analysis of the acquisition with an aggressive marketing campaigns, Is Google Losing Its Soul In China Case Study Analysis might prove to be successful in attaining the targets.

This Is Google Losing Its Soul In China case study is writen by : Ashok Som

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