Is Google Selling Its Soul In China Case Study Help

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Is Google Selling Its Soul In China Case Solution

Is Google Selling Its Soul In China Case Study Solution is a widely known name of a New York based, world's leading company in the food and drink industry. Case Study Analysis is a leading brand in hassle-free treats, foods and drinks with its presence in about 200 nations. Major brands of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the item at everywhere locations. The company is doing efforts to make item development as its new source of competitive benefit.
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The report consists of a deep analysis of different elements of the social responsibilities of major business in the food and beverage market in basic, and business in particular. The report also offers an examination of the extent of sustainability and CSR in the Is Google Selling Its Soul In China Case Study Analysis's organisation technique along with the decision of how Case Study Help produces worth for its consumers.

Problems Identification

Case Study Solution had actually taken particular vital actions regarding the ecological effects of its items, but, these actions are not enough to end up the criticism over the company's duty towards social and ecological concerns. This is required to take particular tactical steps to change the market position of its particular well-known brand names and present Case Study Solution as a company producing healthy products in the market. In this regard, business and other food and drink business should utilize their power to move the consumer taste towards much healthier items to remove the restraints in the development of food industry.

Critical Analysis

The shift from the usage of natural food to made food has highly affected the health of the customers. All of the information related to the health issues with the incorporation of made food in the market discuss the prevalence of the health issues related to food system. These issues are indirectly the outcome of numerous practices of the food and drink business for producing value for their customers.

Value Creation at Is Google Selling Its Soul In China Case Study Analysis

Is Google Selling Its Soul In China Case Study Solution being a giant business in the food and beverage market, supplies high worth to its consumers by different methods. Case Study Help has a competitive benefit in supplying its products far and wide worldwide. The company is presented in about 200 countries with a big number of well-known international brand names.

The business develops value for its customers by means of providing big number of delicious food items including salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the consumer's brain. The Is Google Selling Its Soul In China Case Study Help in addition to other giant food and beverages companies produce worth for its customers by manipulating these ingredients in its products. Case Study Help together with other huge companies has an interest in discovering methods to increase the consumer value from its products through making use of the vulnerability.

Along with it, the business also produces worth by means of including the healthy point in its products. The company has actually done particular efforts in order to provide healthy items and lower the share of Is Google Selling Its Soul In China Case Study Solution in general ecological destruction. Case Study Solution has actually taken specific steps related to the sustainability of individuals and environment including the 2009 statement of the enthusiastic goals and dedications related to Case Study Solution items, marketplace and the neighborhood.

All of these methods have succeeded at creating value for the business consumers. Nevertheless, these methods have also cause the increased environmental issues and the criticism over the company's function in increasing health and environmental challenges. The incorporation of active ingredients like salt, fat and sugar in the company products for creating consumer worth deals with high quantity of criticism. These components are the primary reason for particular lethal diseases in human including weight problems, diabetes, heart diseases and so on. Increasing health associated problems have raised the criticism for Is Google Selling Its Soul In China Case Study Help.

Constructive Role of Significant Food and Beverage Business in Resolving Social and Ecological Costs Related To the Market

Significant food and drink business consisting of Is Google Selling Its Soul In China Case Study Help and so on can play an useful role in addressing social and environmental expenses associated with the market. The ecological costs connected to food and beverage industry consist of the environmental destruction due to the influx of nitrogen which has actually led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which could be a big hazard to the existence of humanity in future.

Major cause of these environmental changes is mass use of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Therefore, food and drink business must play a positive function in dealing with these issues to remove their development restraints connected to the criticism from the ecological communities.

In order to deal with these concerns, the business might either decrease their usage of nitrogen rich ingredients or take certain actions to decrease the amount of nitrogen in the overall environment. The companies must prevent usage of nitrogen fertilizers and should locate the items of those farmers that do not utilize fertilizers for their crop. Moreover, the business might also purchase reducing greenhouse gas emissions worldwide. For instance, the business might utilize renewable resource sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

Along with the ecological expenses there are certain social expenses connected with the food and drink market which must be addressed by the huge food and beverage companies to achieve the market growth and to avoid the criticism from the environmental neighborhoods. Social costs connected with the industry includes the increasing health issues associated with weight problems, heart problem, diabetes and so on. However, the huge companies might play a constructive function in addressing these concerns.

The companies could move towards more healthy products by decreasing the quantity of toxic substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies could likewise do efforts to shift consumer tastes towards healthy items as they have actually controlled the customer taste for few decades.

Examination of Sustainability at Is Google Selling Its Soul In China Case Study Analysis

There was a prospective shift in the business method and goals at Case Study Analysis. The brand-new CEO was concentrated on buying much healthier products for attaining sustainable growth for the company in addition to providing much healthier future for individuals and the planet both. Under the new vision, the motto of the company was likewise changed from the "enjoyable for you" to "much better for you".

Human Sustainability

company obtained Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and organic beverages to present various much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the products of Quaker Oats included numerous active ingredients which were dangerous to health.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Is Google Selling Its Soul In China Case Study Analysis has taken particular sustainability actions for its market locations. Among major examples in this regard is the Company's marketing technique associated to schools. The company markets just low calories and nutritious beverages options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing new and healthy products in its portfolio. The business has increased its research and development spending plan and has introduced an army of health scientists to create specific healthy products.

Environmental Sustainability

In this regard, the business committed to lower its product packaging by millions of tones to prevent high quantity of wastages. The business has committed to lower greenhouse gas emissions along with the achievement of effectiveness in the energy use.

On the basis of above analysis, it might be determined that the company has actually taken a number of actions towards human and environmental sustainability. These steps are still not adequate to achieve the desired industrial growth and to decrease the criticism over the social responsibility of Case Study Solution.


Specific long term tactical options could be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the option would enable the company to accomplish its objective of potential development and minimize the criticism over the business. The options could be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and risks related to the option

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The initial step that Is Google Selling Its Soul In China Case Study Solution could take is to present a brand-new product line associated with healthy food and drinks. The company has currently introduced certain heath associated brand names, however, the number of these brand names in its portfolio is not possible to lower the criticism and attain prospective growth. The company should present a wide range of much healthier items by using its significant research and development expenses. The pros and cons associated with the introduction of a healthy line of product in the portfolio are offered below:


• Capability to target large number of consumers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by settlement of the dangerous products with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.


• Threat of failure of the brand-new products in the market i.e. customers may not like the taste and may decline the much healthier products due to the addictive nature of harmful items.
• The dangerous items in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Huge cost of research and development needed to build new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the possible growth and lower the criticism is to get the health associated companies at a high level. Investment in these kind of business would permit Is Google Selling Its Soul In China Case Study Solution to introduce a big variety of healthier products within a short time duration with no requirement of substantial research and development expenses. The pros and cons related to alternative 3 are offered below:


• Conserving of huge quantity of research and advancement expenses for brand-new product advancement.
• Incorporation of brand-new products within two years.
• Ability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social responsibility by payment of the hazardous items with healthy products.


• The acquisition might not show to alter the image of Is Google Selling Its Soul In China Case Study Solution as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the healthier items due to the addictive nature of hazardous products.
• The harmful products in the item portfolio may make the incorporation of healthy items fail to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Is Google Selling Its Soul In China Case Study Solution is to replace all of its dangerous items with much healthier items. This could be a substantial shift in the business technique and the business model at company. The replacement of harmful items with healthier items would entirely alter the marketplace position of the company and would require a a great deal of essential steps to be taken. The advantages and disadvantages related to alternative 3 are provided below:


• Change of market position of Is Google Selling Its Soul In China Case Study Solution
• Ability to target a great deal of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty


• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addictive nature of dangerous products.
• Big expense of research and advancement required to build brand-new healthy items.
• Staff member may resist over the change in business model and business strategy.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the business's CSR, concerns dealt with by the company and the existing market scenario, Is Google Selling Its Soul In China Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would allow the company to save of big quantity of research and development expenses for new item advancement. Together with it, acquisitions would allow incorporation of brand-new products within 2 years along with the capability to target a great deal of consumers. Moreover, the acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would require huge amount of mutual fund. The companies might not be able to lower the criticism. With a careful analysis of the acquisition with an aggressive marketing projects, company might prove to be effective in attaining the targets.

This Is Google Selling Its Soul In China case study is writen by : Ashok Som

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