Lafarge (B) Looking To The Future Case Study Analysis

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Lafarge (B) Looking To The Future Case Solution

Lafarge (B) Looking To The Future Case Study Analysis is a popular name of a New York based, world's leading company in the food and beverage industry. Case Study Help is a prominent brand in hassle-free snacks, foods and drinks with its existence in about 200 nations. Significant brand names of the company include; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its capability to market the item at far and wide locations. Furthermore, the business is doing efforts to make item advancement as its brand-new source of competitive benefit.

The report contains a deep analysis of various aspects of the social duties of significant companies in the food and drink market in general, and business in particular. The report also provides an evaluation of the level of sustainability and CSR in the Lafarge (B) Looking To The Future Case Study Help's service method along with the determination of how Case Study Analysis produces value for its consumers.

Concerns Identification

Case Study Solution had taken specific vital actions regarding the environmental effects of its products, however, these actions are not enough to end up the criticism over the business's responsibility towards social and eco-friendly issues. This is required to take specific strategic steps to alter the market position of its certain popular brand names and present Case Study Help as a company producing healthy products in the market. In this regard, company and other food and drink business ought to utilize their power to shift the consumer taste towards much healthier items to get rid of the restrictions in the development of food market.

Critical Analysis

For the few years, consumer food patterns have actually been changed drastically. The shift from the use of health food to manufactured food has actually extremely impacted the health of the customers. Despite of the discovery of contemporary health methods, the general health of people in few years have been highly affected. Presently about 1 billion of individuals In United States are obese and at least 300 million of them have obesity. Kids also facing the problem of weight problems. The ratios of obesity in 1980s are quite different from the current ratios. Despite of discovery of health methods and contemporary methods to manage weight problems and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the information connected to the health problems with the incorporation of manufactured food in the market discuss the prevalence of the health issues related to food system. These problems are indirectly the result of different practices of the food and drink business for developing value for their customers.

Worth Creation at Lafarge (B) Looking To The Future Case Study Solution

Lafarge (B) Looking To The Future Case Study Analysis being a giant company in the food and beverage market, offers high value to its consumers by different ways. Worth development in the food and drink industry is done through 2 ways i.e. taste and accessibility of the product. Case Study Analysis has a competitive advantage in supplying its products far and wide internationally. Its marketing capability makes it able to target a large base of consumers. The company exists in about 200 countries with a large number of famous worldwide brands. The far and wide existence of the company products provides high worth to consumers.

The company develops worth for its consumers by methods of offering big number of delicious food items consisting of salt, fat and sugar, which are the components that are directly linked with the emotional core of the consumer's brain. The Lafarge (B) Looking To The Future Case Study Analysis together with other giant food and beverages business create worth for its customers by manipulating these components in its products. Case Study Help together with other giant business is interested in discovering methods to increase the consumer value from its items through making use of the vulnerability.

Along with it, the company also produces worth by ways of including the healthy point in its items. The company has actually done particular efforts in order to provide healthy items and lower the share of Lafarge (B) Looking To The Future Case Study Help in overall environmental devastation. Case Study Help has taken certain steps connected to the sustainability of people and environment consisting of the 2009 announcement of the ambitious objectives and commitments associated with Case Study Help products, market and the neighborhood.

All of these ways have actually succeeded at developing worth for the company customers. Nevertheless, these means have likewise result in the increased ecological concerns and the criticism over the business's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the business items for creating customer value faces high quantity of criticism. These active ingredients are the primary reason for certain deadly illness in human consisting of weight problems, diabetes, heart diseases and so on. Increasing health related issues have actually raised the criticism for Lafarge (B) Looking To The Future Case Study Solution.

Positive Function of Significant Food and Beverage Companies in Dealing With Social and Ecological Expenses Related To the Industry

Certainly, major food and drink companies consisting of business, and so on can play an useful role in attending to social and eco-friendly expenses connected with the market. The environmental costs related to food and beverage industry include the ecological devastation due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which might be a huge hazard to the presence of humankind in future.

Major cause of these environmental modifications is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage companies. Food and beverage business should play a positive function in addressing these problems to remove their growth restraints related to the criticism from the ecological communities.

The companies need to prevent use of nitrogen fertilizers and need to search out the products of those farmers that do not utilize fertilizers for their crop. The companies might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the environmental expenses there are specific social costs associated with the food and beverage industry which should be dealt with by the giant food and beverage companies to attain the industry development and to avoid the criticism from the ecological communities. Social costs related to the industry consists of the increasing health problems related to obesity, heart disease, diabetes etc. However, the giant companies could play a positive role in resolving these problems.

The business could move towards more healthy products by reducing the amount of hazardous compounds in their processed foods i.e. dioxin, which could result in fatal human illness. The companies could also do efforts to move customer tastes towards healthy items as they have controlled the customer taste for couple of years.

Examination of Sustainability at Lafarge (B) Looking To The Future Case Study Solution

There was a possible shift in the business method and objectives at Case Study Help. The brand-new CEO was focused on investing in much healthier products for achieving sustainable development for the company together with supplying healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

business acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce various much healthier products in its portfolio. Despite of being thought about a Case Analysis's healthy brand, the products of Quake Oats consisted of several active ingredients which were hazardous to health.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Lafarge (B) Looking To The Future Case Study Analysis has actually taken particular sustainability actions for its market locations. Among significant examples in this regard is the Business's marketing strategy associated to schools. The company markets just low calories and nutritious drinks options in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The company has increased its research study and development budget and has actually presented an army of health scientists to develop certain healthy items.

Ecological Sustainability

In this regard, the company committed to decrease its product packaging by millions of tones to avoid high quantity of wastages. The company has actually committed to decrease greenhouse gas emissions along with the achievement of efficiency in the energy use.

On the basis of above analysis, it could be figured out that the company has taken numerous steps towards human and environmental sustainability. These actions are still not sufficient to achieve the desired industrial growth and to minimize the criticism over the social responsibility of Case Study Analysis.

Alternatives

Particular long term strategic options might be obtained for the company on the basis of above analysis. These alternatives can be evaluated on the basis of the truth that how the alternative would allow the company to accomplish its goal of potential growth and decrease the criticism over the company. Moreover, the options could be assessed on the basis of the time frame that would be taken by an option to be executed together with the expense and risks associated with the option

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The very first step that Lafarge (B) Looking To The Future Case Study Analysis could take is to present a new product line related to healthy food and beverages. The company must introduce a wide range of healthier products by utilizing its substantial research study and development expenditures.

Pros:

• Capability to target a great deal of customers i.e. health conscious consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development companies.
• Fulfillment of the social responsibility by payment of the dangerous items with healthy products.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the much healthier products due to the addictive nature of harmful products.
• The hazardous products in the product portfolio may make the incorporation of healthy items stop working to minimize criticism.
• Big cost of research study and advancement needed to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the potential growth and minimize the criticism is to get the health associated business at a high level. Investment in these kind of business would allow Lafarge (B) Looking To The Future Case Study Solution to introduce a large variety of healthier items within a short time period without any requirement of significant research study and advancement expenses. The pros and cons related to alternative 3 are given below:

Pros:

• Saving of big amount of research and development costs for brand-new item advancement.
• Incorporation of new products within two years.
• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement companies.
• Satisfaction of the social duty by compensation of the hazardous products with healthy items.

Cons:

• The acquisition might not prove to alter the image of Lafarge (B) Looking To The Future Case Study Solution as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might not accept the much healthier products due to the addicting nature of harmful items.
• The dangerous products in the product portfolio may make the incorporation of healthy items fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Lafarge (B) Looking To The Future Case Study Help is to change all of its dangerous items with much healthier products. The replacement of harmful items with much healthier items would totally alter the market position of the business and would require a big number of required actions to be taken.

Pros:

• Change of market position of Lafarge (B) Looking To The Future Case Study Help
• Ability to target a great deal of customers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and might decline the much healthier products due to the addictive nature of hazardous items.
• Substantial cost of research study and development needed to construct new healthy items.
• Employee may withstand over the modification in business model and service strategy.
• Variety of years needed for the implementation.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, problems faced by the business and the existing market circumstance, Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to conserve of substantial quantity of research and advancement costs for brand-new product development. Along with it, acquisitions would permit incorporation of new items within 2 years along with the capability to target large number of customers.

This Lafarge (B) Looking To The Future case study is writen by : Ashok Som

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