Mittal-Arcelor: The Bid Case Study Analysis

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Mittal-Arcelor: The Bid Case Analysis

Mittal-Arcelor: The Bid Case Study Analysis is a well-known name of a New York based, world's leading company in the food and drink industry. Case Study Help is a leading brand name in convenient snacks, foods and drinks with its existence in about 200 countries. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the business is its capability to market the product at everywhere places. The business is doing efforts to make item advancement as its new source of competitive advantage.
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The report contains a deep analysis of various elements of the social duties of major business in the food and beverage industry in basic, and Case Analysis in specific. It also offers an analysis of the growing health and environmental problems consisting of weight problems, cardiovascular disease, ecological destruction and so on in the Western nations and the role of the business in the food and drink industry to address these issues. The report likewise supplies an evaluation of the level of sustainability and CSR in the Mittal-Arcelor: The Bid Case Study Analysis's service method along with the decision of how Case Study Analysis creates value for its consumers. Moreover, the report also provides certain tactical alternatives for Case Solution to integrate the criticism over its social duty with specific suggestions and an execution strategy.

Issues Identification

The huge food and drink business was going through a criticism over its duty towards various social and environmental concerns consisting of; weight problems, cardiovascular disease, environmental devastation and so on. These criticisms lead, to reconsider about the business method of Mittal-Arcelor: The Bid Case Study Help. The Ashok Som has recognized that the total society, the lifestyle of people and the people at whole have been changed now. In this circumstance with increasing trends towards healthier products and the increasing environmental concerns, Case Study Analysis must alter its instructions towards healthier products. Although, Case Study Solution had taken specific essential actions concerning the ecological effects of its items, however, these actions are not enough to end up the criticism over the business's obligation towards social and eco-friendly problems. The required to take particular tactical actions to alter the market position of its particular popular brands and present Online Case Study Analysis as a company producing healthy items in the market. In this regard, Case Study Help and other food and beverage business need to utilize their power to move the customer taste towards much healthier items to get rid of the constraints in the growth of food market.

Critical Analysis

The shift from the use of natural food to manufactured food has extremely affected the health of the customers. All of the information related to the health issues with the incorporation of made food in the market discuss the frequency of the health issues related to food system. These issues are indirectly the outcome of various practices of the food and drink companies for creating worth for their consumers.

Worth Production at Mittal-Arcelor: The Bid Case Study Analysis

Mittal-Arcelor: The Bid Case Study Solution being a giant company in the food and drink market, provides high value to its clients by numerous methods. Case Study Help has a competitive advantage in supplying its products far and wide globally. The business is provided in about 200 countries with a big number of well-known global brand names.

The business produces worth for its customers by ways of providing large number of tasty food products including salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the consumer's brain. The Mittal-Arcelor: The Bid Case Study Analysis in addition to other giant food and drinks business create value for its consumers by controling these components in its items. Case Study Help in addition to other giant business is interested in finding ways to increase the customer worth from its products through exploiting the vulnerability.

Together with it, the business also develops worth by means of integrating the healthy point in its items. The company has actually done particular efforts in order to supply healthy items and reduce the share of Mittal-Arcelor: The Bid Case Study Help in total environmental destruction. Case Study Help has taken certain actions related to the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and commitments related to Case Study Solution items, market and the neighborhood.

All of these ways have actually been effective at creating value for the Case Study Help consumers. Increasing health related issues have raised the criticism for Case Study Solution.

Useful Function of Significant Food and Drink Business in Resolving Social and Ecological Costs Associated with the Market

Major food and beverage companies consisting of Mittal-Arcelor: The Bid Case Study Analysis etc. can play a constructive function in attending to social and environmental costs associated with the industry. The ecological costs associated with food and drink market consist of the environmental destruction due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a big threat to the existence of mankind in future.

Major reason for these ecological modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and drink business. Food and beverage companies need to play an useful function in attending to these problems to eliminate their development restraints related to the criticism from the environmental communities.

The companies should prevent use of nitrogen fertilizers and ought to browse out the items of those farmers that do not use fertilizers for their crop. The companies could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the eco-friendly costs there are particular social costs associated with the food and beverage industry which should be addressed by the giant food and drink business to attain the industry growth and to prevent the criticism from the ecological neighborhoods. Social expenses associated with the industry includes the increasing health issues associated with weight problems, heart problem, diabetes and so on. However, the giant business might play a constructive role in addressing these concerns.

The business might move towards more healthy items by lowering the quantity of toxic substances in their processed foods i.e. dioxin, which could lead to lethal human illness. Along with it, the business must utilize more healthy active ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The companies could also do efforts to shift consumer tastes towards healthy items as they have controlled the consumer taste for couple of decades. In this way the huge food and beverage business might play an useful role in resolving social and ecological costs associated with the industry.

Assessment of Sustainability at Mittal-Arcelor: The Bid Case Study Analysis

There was a possible shift in the business strategy and goals at Case Study Analysis. The new CEO was concentrated on investing in healthier products for achieving sustainable development for the business along with supplying much healthier future for individuals and the planet both. Under the brand-new vision, the motto of the business was likewise altered from the "fun for you" to "better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic beverages to present numerous healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the products of Quaker Oats consisted of a number of ingredients which were dangerous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Mittal-Arcelor: The Bid Case Study Help has taken particular sustainability steps for its market places. Among significant examples in this regard is the Company's marketing technique related to schools. The business markets only low calories and nutritious drinks choices in schools.
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Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting new and healthy products in its portfolio. The company has increased its research and development budget plan and has presented an army of health scientists to develop certain healthy items.

Environmental Sustainability

In this regard, the company dedicated to lower its product packaging by millions of tones to prevent high quantity of wastages. The company has actually devoted to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy use.

On the basis of above analysis, it could be figured out that the company has actually taken several steps towards human and ecological sustainability. Nevertheless these steps are still not enough to attain the preferred commercial growth and to decrease the criticism over the social responsibility of Mittal-Arcelor: The Bid Case Study Analysis.


Certain long term strategic options could be derived for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would enable the business to accomplish its goal of prospective growth and minimize the criticism over the business. The alternatives could be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the cost and risks related to the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Mittal-Arcelor: The Bid Case Study Help could take is to present a new item line related to healthy food and beverages. The business needs to introduce a broad variety of much healthier items by utilizing its substantial research study and development expenditures.


• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of ecological concerned societies and community development organizations.
• Satisfaction of the social responsibility by settlement of the dangerous products with healthy products.
• Might be executed within few years i.e. 3 to 5 years.


• Threat of failure of the new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• The dangerous products in the item portfolio might make the incorporation of healthy items fail to reduce criticism.
• Huge expense of research and development required to develop new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the possible development and minimize the criticism is to obtain the health related companies at a high level. Financial investment in these kind of companies would enable Mittal-Arcelor: The Bid Case Study Help to introduce a large variety of much healthier products within a brief time period with no requirement of substantial research and development expenditures. The advantages and disadvantages associated with alternative 3 are provided listed below:


• Conserving of big amount of research study and advancement expenses for brand-new product development.
• Incorporation of brand-new products within two years.
• Capability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community advancement companies.
• Fulfillment of the social duty by compensation of the dangerous items with healthy items.


• The acquisition may not prove to change the image of Mittal-Arcelor: The Bid Case Study Help as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Risk of failure of the brand-new items in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addicting nature of harmful products.
• The dangerous items in the item portfolio may make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Mittal-Arcelor: The Bid Case Study Solution is to change all of its hazardous items with much healthier products. This could be a big shift in the business method and the business design at company. The replacement of hazardous items with healthier products would entirely change the marketplace position of the company and would require a large number of necessary steps to be taken. The advantages and disadvantages associated with alternative 3 are given listed below:


• Modification of market position of Mittal-Arcelor: The Bid Case Study Help
• Ability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and community development organizations.
• Fulfillment of the social duty


• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of dangerous items.
• Huge cost of research study and development required to construct brand-new healthy items.
• Staff member might resist over the modification in business design and service technique.
• Variety of years needed for the implementation.
• Shift of focus from the core competencies.


With the deep analysis of the business's CSR, problems faced by the business and the existing market scenario, Mittal-Arcelor: The Bid Case Study Help is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to save of big quantity of research and development costs for brand-new item development. Along with it, acquisitions would enable incorporation of brand-new items within two years along with the ability to target large number of consumers. Moreover, the acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would require big amount of investment funds. Additionally, the organizations might not be able to decrease the criticism. But, with a mindful analysis of the acquisition with an aggressive marketing projects, Mittal-Arcelor: The Bid Case Study Help might show to be successful in achieving the targets.

This Mittal-Arcelor: The Bid case study is writen by : Ashok Som

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