Qatar Airways: The Worlds Five Star Airline Case Study Help

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Qatar Airways: The Worlds Five Star Airline Case Solution

Qatar Airways: The Worlds Five Star Airline Case Study Solution is a popular name of a New York based, world's leading organization in the food and drink market. company is a prominent brand in practical snacks, foods and drinks with its presence in about 200 countries.

The report includes a deep analysis of numerous aspects of the social responsibilities of significant business in the food and beverage market in basic, and company in specific. The report likewise supplies an evaluation of the extent of sustainability and CSR in the Qatar Airways: The Worlds Five Star Airline Case Study Help's service strategy along with the determination of how Case Study Help develops worth for its consumers.

Problems Identification

Case Study Solution had actually taken particular vital steps regarding the environmental effects of its products, however, these steps are not enough to end up the criticism over the business's responsibility towards social and ecological problems. This is needed to take specific strategic actions to alter the market position of its specific popular brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, business and other food and drink companies ought to use their power to shift the consumer taste towards healthier products to remove the constraints in the development of food market.

Vital Analysis

For the couple of decades, customer food patterns have been altered dramatically. The shift from using natural food to manufactured food has extremely affected the health of the customers. Despite of the discovery of modern health techniques, the total health of people in few years have been extremely impacted. Presently about 1 billion of individuals In US are obese and at least 300 countless them have weight problems. Children likewise facing the problem of weight problems. The ratios of obesity in 1980s are quite different from the present ratios. Despite of discovery of health techniques and modern methods to manage obesity and other diseases, the ratio of obesity has been doubled form the level of 1980. All of the data connected to the health concerns with the incorporation of made food in the market explain the prevalence of the health problems related to food system. These concerns are indirectly the result of different practices of the food and drink business for developing value for their consumers.

Worth Development at Qatar Airways: The Worlds Five Star Airline Case Study Help

Qatar Airways: The Worlds Five Star Airline Case Study Analysis being a huge business in the food and beverage market, offers high worth to its customers by different ways. Worth production in the food and beverage industry is done through two methods i.e. taste and accessibility of the product. Case Study Analysis has a competitive advantage in providing its items everywhere internationally. Its marketing ability makes it able to target a large base of customers. The company exists in about 200 countries with a a great deal of popular global brands. The far and wide presence of the business products offers high value to consumers.

Moreover, the company produces worth for its consumers by methods of offering a great deal of yummy food consisting of salt, fat and sugar, which are the active ingredients that are straight gotten in touch with the emotional core of the consumer's brain. The Qatar Airways: The Worlds Five Star Airline Case Study Solution in addition to other huge food and drinks business develop worth for its consumers by controling these active ingredients in its items. Case Study Analysis together with other huge companies has an interest in discovering methods to increase the customer value from its products through exploiting the vulnerability.

Along with it, the business also develops value by methods of integrating the healthy point in its products. The business has actually done certain efforts in order to offer healthy products and lower the share of Qatar Airways: The Worlds Five Star Airline Case Study Solution in total ecological destruction. Case Study Solution has actually taken certain actions connected to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and dedications related to Case Study Help items, marketplace and the community.

All of these ways have actually been successful at developing value for the business customers. However, these means have likewise lead to the increased ecological concerns and the criticism over the business's function in increasing health and environmental challenges. The incorporation of ingredients like salt, fat and sugar in the company items for producing consumer worth faces high quantity of criticism. These ingredients are the main reason for specific lethal diseases in human consisting of weight problems, diabetes, heart problem and so on. Increasing health related concerns have actually raised the criticism for Qatar Airways: The Worlds Five Star Airline Case Study Analysis.

Constructive Role of Major Food and Beverage Business in Dealing With Social and Ecological Expenses Related To the Market

Major food and beverage business including Qatar Airways: The Worlds Five Star Airline Case Study Help and so on can play an useful role in addressing social and environmental costs associated with the industry. The ecological costs associated with food and beverage market include the ecological destruction due to the influx of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which could be a big threat to the existence of humanity in future.

Major reason for these environmental changes is mass use of nitrogen rich fertilizers and the ingredients by the food and beverage companies. For that reason, food and beverage companies must play a constructive role in dealing with these concerns to remove their development restrictions connected to the criticism from the ecological communities.

The business should avoid usage of nitrogen fertilizers and should browse out the items of those farmers that do not use fertilizers for their crop. The companies might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly expenses there are certain social expenses related to the food and drink market which must be resolved by the huge food and beverage companies to achieve the market development and to avoid the criticism from the environmental neighborhoods. Social costs associated with the market consists of the increasing health issues associated with weight problems, cardiovascular disease, diabetes and so on. However, the giant companies could play a constructive function in resolving these problems.

The companies might move towards more healthy items by decreasing the amount of toxic compounds in their processed foods i.e. dioxin, which might result in lethal human illness. The companies could also do efforts to shift customer tastes towards healthy products as they have controlled the consumer taste for couple of decades.

Evaluation of Sustainability at Qatar Airways: The Worlds Five Star Airline Case Study Solution

There was a possible shift in the business technique and objectives at Case Study Solution. The new CEO was focused on purchasing much healthier items for attaining sustainable growth for the business in addition to offering much healthier future for the people and the planet both. Under the brand-new vision, the motto of the business was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

The business revealed certain goals and commitments connected to human sustainability and the ecological sustainability. Qatar Airways: The Worlds Five Star Airline Case Study Help acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce various healthier items in its portfolio. Despite of being considered a Case Study Solution's healthy brand name, the products of Quaker Oats contained numerous ingredients which were dangerous to health. These harmful active ingredients were not marketed which have actually become the base for criticism over the healthy brand names of Qatar Airways: The Worlds Five Star Airline Case Study Solution.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Qatar Airways: The Worlds Five Star Airline Case Study Solution has taken particular sustainability actions for its market locations. One of major examples in this regard is the Company's marketing strategy associated to schools. The company markets only low calories and nutritious drinks choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing new and healthy items in its portfolio. The company has increased its research and development budget and has actually presented an army of health researchers to design particular healthy items.

Environmental Sustainability

Along with the human sustainability, Qatar Airways: The Worlds Five Star Airline Case Study Analysis has taken a number of actions towards environmental sustainability. The business has dedicated to different goals related to water, land, packaging, environment change and community. In this regard, the business committed to minimize its packaging by countless tones to avoid high amount of wastes. The company has actually dedicated to decrease greenhouse gas emissions along with the achievement of efficiency in the energy usage. business has actually also tried particular philanthropic activities consisting of a commitment to offer safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it might be identified that the business has taken several actions towards human and environmental sustainability. However these actions are still not adequate to accomplish the preferred commercial development and to minimize the criticism over the social duty of Qatar Airways: The Worlds Five Star Airline Case Study Analysis.

Alternatives

Particular long term tactical alternatives might be obtained for the company on the basis of above analysis. These options can be examined on the basis of the fact that how the alternative would enable the business to attain its objective of possible growth and decrease the criticism over the company. Moreover, the alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be implemented together with the cost and risks related to the option

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The first step that Qatar Airways: The Worlds Five Star Airline Case Study Analysis could take is to present a brand-new product line related to healthy food and beverages. Although, the business has already presented certain heath associated brand names, but, the number of these brand names in its portfolio is not prospective to minimize the criticism and accomplish prospective growth. Therefore, the company should introduce a vast array of healthier products by utilizing its considerable research study and development expenditures. The benefits and drawbacks connected to the introduction of a healthy line of product in the portfolio are offered listed below:

Pros:

• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty by payment of the dangerous products with healthy products.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Danger of failure of the new items in the market i.e. consumers may not like the taste and may not accept the much healthier products due to the addicting nature of dangerous products.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.
• Substantial expense of research and development needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the possible growth and minimize the criticism is to acquire the health associated business at a high level. Investment in these kind of business would enable Qatar Airways: The Worlds Five Star Airline Case Study Solution to introduce a large variety of much healthier products within a short time period with no need of considerable research and advancement expenses. The benefits and drawbacks associated with alternative 3 are given below:

Pros:

• Saving of big amount of research and development costs for new product development.
• Incorporation of brand-new items within two years.
• Capability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social obligation by payment of the dangerous products with healthy items.

Cons:

• The acquisition may not show to alter the image of Qatar Airways: The Worlds Five Star Airline Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the new products in the market i.e. customers might not like the taste and may not accept the much healthier products due to the addictive nature of harmful products.
• The dangerous products in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Qatar Airways: The Worlds Five Star Airline Case Study Solution is to replace all of its dangerous items with much healthier products. The replacement of harmful items with healthier items would completely alter the market position of the company and would require a large number of necessary steps to be taken.

Pros:

• Change of market position of Qatar Airways: The Worlds Five Star Airline Case Study Help
• Ability to target a great deal of consumers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood development companies.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the brand-new items in the market i.e. consumers might not like the taste and might decline the healthier items due to the addictive nature of harmful items.
• Huge expense of research and development required to develop new healthy products.
• Employee might resist over the change in the business model and service method.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, problems faced by the business and the existing industry scenario, Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to conserve of huge quantity of research and development expenses for new item advancement. Along with it, acquisitions would allow incorporation of brand-new items within two years along with the capability to target large number of customers.

This Qatar Airways: The Worlds Five Star Airline case study is writen by : Ashok Som

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