Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Help

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Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Help

Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Solution is a popular name of a New York based, world's leading organization in the food and beverage industry. Case Study Solution is a leading brand name in hassle-free treats, foods and beverages with its existence in about 200 countries. Major brand names of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive benefit of the business is its ability to market the item at far and wide locations. Moreover, the business is doing efforts to make product development as its new source of competitive benefit.

The report includes a deep analysis of various aspects of the social duties of significant companies in the food and beverage market in general, and Case Help in particular. It likewise supplies an analysis of the growing health and ecological concerns consisting of weight problems, cardiovascular disease, ecological devastation and so on in the Western countries and the role of the business in the food and beverage market to attend to these issues. The report likewise supplies an evaluation of the extent of sustainability and CSR in the Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Solution's organisation strategy along with the decision of how Case Study Help develops value for its customers. The report also supplies certain tactical options for business to integrate the criticism over its social responsibility with certain recommendations and an execution plan.

Issues Recognition

Case Study Solution had actually taken particular important actions regarding the ecological effects of its products, however, these actions are not enough to end up the criticism over the business's duty towards social and environmental problems. This is required to take specific tactical actions to change the market position of its specific popular brand names and present Case Study Help as a business producing healthy products in the market. In this regard, company and other food and beverage companies must utilize their power to move the customer taste towards much healthier products to eliminate the constraints in the growth of food market.

Critical Analysis

For the couple of years, consumer food patterns have actually been changed considerably. The shift from making use of health food to made food has actually highly affected the health of the consumers. Despite of the discovery of contemporary health methods, the overall health of people in few decades have been extremely impacted. Presently about 1 billion of individuals In US are obese and a minimum of 300 million of them have weight problems. Kids also facing the issue of obesity. The ratios of weight problems in 1980s are quite different from the existing ratios. Despite of discovery of health methods and modern-day ways to manage obesity and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health problems with the incorporation of produced food in the market discuss the prevalence of the health concerns associated with food system. These problems are indirectly the outcome of various practices of the food and beverage business for producing worth for their consumers.

Value Development at Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis

Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis being a giant company in the food and drink industry, supplies high worth to its consumers by various methods. Value development in the food and beverage market is done through two ways i.e. taste and availability of the product. Case Study Help has a competitive advantage in supplying its items everywhere globally. Its marketing ability makes it able to target a big base of consumers. The business exists in about 200 countries with a a great deal of popular international brands. The far and wide presence of the company items supplies high value to consumers.

The business develops value for its consumers by ways of providing large number of delicious food items including salt, fat and sugar, which are the components that are straight connected with the emotional core of the consumer's brain. The Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Help together with other huge food and beverages companies develop value for its consumers by manipulating these ingredients in its products. Case Study Analysis together with other giant business is interested in discovering methods to increase the customer value from its items through making use of the vulnerability.

In addition to it, the company likewise produces worth by methods of integrating the healthy point in its items. The business has done specific efforts in order to offer healthy items and reduce the share of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis in general ecological destruction. Case Study Help has taken certain actions connected to the sustainability of people and environment consisting of the 2009 statement of the enthusiastic goals and dedications associated with Case Study Analysis products, marketplace and the neighborhood.

All of these means have been successful at creating value for the company consumers. These methods have also lead to the increased environmental issues and the criticism over the business's role in increasing health and ecological challenges. The incorporation of ingredients like salt, fat and sugar in the business products for developing customer value faces high quantity of criticism. These ingredients are the main reason for particular fatal illness in human including obesity, diabetes, cardiovascular disease and so on. Increasing health related issues have raised the criticism for Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis.

Constructive Function of Major Food and Drink Business in Dealing With Social and Ecological Costs Connected With the Market

Major food and beverage business consisting of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Help and so on can play a constructive function in addressing social and ecological costs associated with the industry. The eco-friendly expenses associated with food and beverage market consist of the environmental devastation due to the influx of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors results in environmental destruction which could be a big risk to the presence of humanity in future.

Significant cause of these environmental modifications is mass use of nitrogen abundant fertilizers and the active ingredients by the food and drink business. Therefore, food and beverage business need to play a constructive role in resolving these issues to remove their development restraints connected to the criticism from the environmental neighborhoods.

In order to deal with these problems, the business might either decrease their use of nitrogen rich active ingredients or take specific steps to minimize the amount of nitrogen in the total environment. The companies need to avoid use of nitrogen fertilizers and must seek the products of those farmers that do not utilize fertilizers for their crop. The companies might likewise invest in minimizing greenhouse gas emissions worldwide. The companies might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Along with the environmental expenses there are specific social costs associated with the food and drink industry which should be attended to by the huge food and beverage companies to achieve the industry growth and to prevent the criticism from the ecological neighborhoods. Social costs associated with the industry includes the increasing health concerns connected to weight problems, cardiovascular disease, diabetes etc. The giant business could play a constructive role in addressing these concerns.

The business might move towards more healthy products by lowering the quantity of hazardous compounds in their processed foods i.e. dioxin, which might result in deadly human illness. The business could likewise do efforts to move consumer tastes towards healthy items as they have controlled the consumer taste for couple of decades.

Examination of Sustainability at Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Help

There was a prospective shift in the business technique and objectives at Case Study Analysis. The brand-new CEO was focused on investing in much healthier items for achieving sustainable growth for the company together with offering much healthier future for the people and the planet both. Under the brand-new vision, the slogan of the business was likewise changed from the "fun for you" to "better for you".

Human Sustainability

The company announced particular objectives and commitments associated with human sustainability and the ecological sustainability. Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis got Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce various much healthier products in its portfolio. Nevertheless, despite of being thought about a Case Study Help's healthy brand name, the products of Quake Oats contained numerous active ingredients which were dangerous to health. These harmful components were not advertised which have ended up being the base for criticism over the healthy brands of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis has actually taken certain sustainability steps for its market locations. Among significant examples in this regard is the Company's marketing technique related to schools. The business markets only low calories and nutritious beverages choices in schools.

Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for introducing new and healthy products in its portfolio. The company has increased its research and advancement spending plan and has presented an army of health researchers to develop certain healthy items.

Environmental Sustainability

Together with the human sustainability, Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Solution has taken numerous steps towards ecological sustainability. The business has devoted to numerous objectives connected to water, land, product packaging, environment modification and community. In this regard, the company dedicated to decrease its product packaging by countless tones to prevent high amount of wastes. Moreover, the company has actually dedicated to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage. company has actually also attempted particular philanthropic activities consisting of a commitment to offer safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it might be figured out that the business has actually taken numerous actions towards human and environmental sustainability. These actions are still not enough to accomplish the wanted commercial growth and to minimize the criticism over the social duty of Case Study Help.

Alternatives

Certain long term tactical alternatives could be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would make it possible for the business to accomplish its objective of prospective growth and decrease the criticism over the company. The options could be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and threats related to the alternative

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The primary step that Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Solution might take is to present a new product line associated with healthy food and beverages. The business has currently introduced certain heath associated brands, however, the number of these brands in its portfolio is not potential to reduce the criticism and accomplish prospective growth. For that reason, the company needs to present a wide range of healthier items by using its substantial research and development expenses. The benefits and drawbacks associated with the intro of a healthy product line in the portfolio are given listed below:

Pros:

• Capability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by compensation of the hazardous items with healthy products.
• Could be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of hazardous products.
• The harmful products in the item portfolio might make the incorporation of healthy products stop working to minimize criticism.
• Substantial cost of research and advancement required to construct brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the prospective growth and decrease the criticism is to acquire the health related business at a high level. Financial investment in these kind of business would enable Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Solution to present a big range of healthier products within a short time period without any requirement of substantial research and development expenditures. The pros and cons related to alternative 3 are provided listed below:

Pros:

• Conserving of substantial quantity of research and development costs for brand-new product development.
• Incorporation of brand-new products within two years.
• Ability to target large number of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and community development companies.
• Fulfillment of the social responsibility by settlement of the hazardous items with healthy products.

Cons:

• The acquisition might not prove to change the image of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the new items in the market i.e. customers might not like the taste and may not accept the much healthier items due to the addicting nature of harmful items.
• The hazardous items in the product portfolio may make the incorporation of healthy products stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Help is to change all of its hazardous products with much healthier products. This could be a huge shift in the business strategy and business design at business. The replacement of dangerous items with much healthier items would completely alter the marketplace position of the company and would require a a great deal of required steps to be taken. The advantages and disadvantages connected to alternative 3 are offered listed below:

Pros:

• Change of market position of Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Analysis
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and community advancement companies.
• Fulfillment of the social duty

Cons:

• Risk of failure of the brand-new items in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• Substantial cost of research and advancement needed to develop brand-new healthy products.
• Worker might resist over the change in business model and business method.
• Variety of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the present market situation, Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Help is suggested to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the business to save of big quantity of research study and advancement expenses for brand-new item development. In addition to it, acquisitions would allow incorporation of new items within 2 years together with the ability to target large number of consumers. Moreover, the acquisitions would result in the decrease of the criticism from the worried organizations.However, the alternative would need big quantity of mutual fund. The organizations might not be able to decrease the criticism. However, with a careful analysis of the acquisition with an aggressive marketing projects, Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers Case Study Help might prove to be successful in accomplishing the targets.

This Sanofi Synthã©Labo-Aventis (A) The French Connection Of Mega Mergers case study is writen by : Ashok Som

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