Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Solution

Home >> Ashok Som >> Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers

Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Analysis

Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Analysis is a well-known name of a New York based, world's leading company in the food and drink industry. business is a prominent brand name in hassle-free treats, foods and beverages with its presence in about 200 nations.

The report contains a deep analysis of different elements of the social obligations of major business in the food and beverage market in general, and Case Help in particular. It also offers an analysis of the growing health and environmental issues including weight problems, cardiovascular disease, ecological devastation etc. in the Western nations and the role of the companies in the food and beverage market to deal with these concerns. The report likewise provides an evaluation of the extent of sustainability and CSR in the Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help's service strategy together with the decision of how Case Study Analysis develops value for its consumers. The report also offers specific strategic alternatives for business to incorporate the criticism over its social obligation with specific recommendations and an application plan.

Problems Identification

Case Study Analysis had actually taken particular important actions regarding the environmental effects of its products, but, these actions are not enough to end up the criticism over the business's duty towards social and eco-friendly concerns. This is needed to take specific tactical steps to change the market position of its certain famous brand names and present Case Study Solution as a business producing healthy products in the market. In this regard, company and other food and drink companies should utilize their power to shift the customer taste towards much healthier products to get rid of the restrictions in the growth of food industry.

Crucial Analysis

The shift from the use of natural food to made food has highly affected the health of the customers. All of the data related to the health problems with the incorporation of produced food in the market explain the occurrence of the health concerns related to food system. These concerns are indirectly the result of various practices of the food and beverage business for developing value for their customers.

Value Development at Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help

Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help being a giant company in the food and drink industry, supplies high value to its customers by different ways. Worth development in the food and beverage industry is done through 2 methods i.e. taste and availability of the item. Case Study Analysis has a competitive advantage in offering its items everywhere internationally. Its marketing capability makes it able to target a big base of consumers. The business exists in about 200 nations with a a great deal of well-known global brand names. The everywhere presence of the company items offers high value to customers.

The business develops worth for its consumers by means of supplying big number of yummy food products consisting of salt, fat and sugar, which are the active ingredients that are directly linked with the psychological core of the customer's brain. The Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Solution along with other huge food and drinks companies create value for its customers by manipulating these active ingredients in its products. Case Study Analysis along with other huge companies is interested in finding methods to increase the consumer worth from its products through making use of the vulnerability.

Along with it, the company also produces worth by means of including the healthy point in its products. The business has actually done particular efforts in order to offer healthy products and decrease the share of Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Analysis in general ecological destruction. Case Study Analysis has taken specific steps connected to the sustainability of individuals and environment including the 2009 statement of the ambitious objectives and dedications associated with Case Study Solution items, marketplace and the neighborhood.

All of these ways have been successful at creating value for the company consumers. Nevertheless, these means have likewise cause the increased ecological issues and the criticism over the company's function in increasing health and ecological difficulties. The incorporation of components like salt, fat and sugar in the business items for developing customer value deals with high amount of criticism. These active ingredients are the primary cause of particular lethal diseases in human including obesity, diabetes, heart problem etc. Increasing health associated problems have raised the criticism for Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help.

Useful Role of Significant Food and Beverage Business in Dealing With Social and Ecological Costs Related To the Market

Indeed, major food and beverage companies consisting of company, etc. can play an useful role in resolving social and ecological costs associated with the industry. The environmental costs associated with food and beverage industry consist of the ecological destruction due to the increase of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a big hazard to the existence of humankind in future.

Significant cause of these ecological changes is mass usage of nitrogen rich fertilizers and the components by the food and beverage companies. Food and beverage companies need to play a positive function in addressing these issues to remove their development restraints related to the criticism from the ecological communities.

In order to deal with these problems, the business could either minimize their use of nitrogen rich ingredients or take particular actions to reduce the amount of nitrogen in the overall environment. The business must prevent usage of nitrogen fertilizers and need to locate the items of those farmers that do not utilize fertilizers for their crop. The business might likewise invest in minimizing greenhouse gas emissions worldwide. The business could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich items.

In addition to the ecological costs there are certain social costs connected with the food and beverage market which must be attended to by the giant food and beverage business to attain the industry growth and to prevent the criticism from the environmental communities. Social expenses associated with the market consists of the increasing health concerns related to obesity, cardiovascular disease, diabetes etc. The huge companies could play an useful role in dealing with these issues.

The business could move towards more healthy products by reducing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in lethal human diseases. The companies could also do efforts to move consumer tastes towards healthy items as they have managed the consumer taste for couple of years.

Examination of Sustainability at Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help

There was a potential shift in the business strategy and goals at Case Study Analysis. The new CEO was concentrated on buying much healthier items for achieving sustainable development for the business along with offering much healthier future for individuals and the world both. Under the new vision, the slogan of the company was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The business announced certain objectives and commitments connected to human sustainability and the environmental sustainability. Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Solution got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to present various much healthier products in its portfolio. Nevertheless, despite of being thought about a Case Study Analysis's healthy brand, the products of Quake Oats contained several active ingredients which were dangerous to health. These hazardous ingredients were not advertised which have actually ended up being the base for criticism over the healthy brands of Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help has taken certain sustainability steps for its market locations. Among major examples in this regard is the Company's marketing technique related to schools. The company markets just low calories and nutritious beverages choices in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy products in its portfolio. The company has increased its research and development spending plan and has introduced an army of health researchers to create specific healthy products.

Environmental Sustainability

In this regard, the business dedicated to minimize its product packaging by millions of tones to avoid high amount of wastages. The company has devoted to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it might be figured out that the business has taken a number of actions towards human and ecological sustainability. Nevertheless these actions are still not sufficient to achieve the preferred industrial growth and to decrease the criticism over the social responsibility of Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help.

Alternatives

Certain long term tactical alternatives could be derived for the business on the basis of above analysis. These options can be evaluated on the basis of the reality that how the alternative would make it possible for the business to achieve its objective of possible growth and minimize the criticism over the company. The options might be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and dangers related to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The initial step that Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help might take is to present a new line of product associated with healthy food and beverages. Although, the company has actually currently introduced particular heath associated brands, but, the variety of these brand names in its portfolio is not prospective to lower the criticism and accomplish potential development. For that reason, the business ought to introduce a wide variety of much healthier items by using its significant research and advancement expenditures. The benefits and drawbacks associated with the introduction of a healthy line of product in the portfolio are provided below:

Pros:

• Ability to target large number of customers i.e. health mindful customers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social obligation by settlement of the harmful products with healthy items.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addictive nature of hazardous items.
• The hazardous products in the item portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Huge expense of research study and development needed to construct new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the prospective development and lower the criticism is to get the health related business at a high level. Investment in these type of companies would permit Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Solution to introduce a big range of healthier products within a brief time duration without any requirement of considerable research study and development expenses. The pros and cons connected to alternative 3 are provided below:

Pros:

• Conserving of substantial quantity of research study and advancement costs for new item advancement.
• Incorporation of new items within 2 years.
• Ability to target a great deal of consumers i.e. health conscious consumers.
• Decrease of the criticism of ecological worried societies and community development organizations.
• Satisfaction of the social duty by settlement of the harmful products with healthy products.

Cons:

• The acquisition may not show to alter the image of Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the brand-new products in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addicting nature of dangerous items.
• The harmful products in the item portfolio might make the incorporation of healthy products stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Help is to change all of its dangerous products with healthier products. This might be a huge shift in the business method and business design at company. The replacement of hazardous products with much healthier products would totally alter the marketplace position of the business and would need a a great deal of required actions to be taken. The benefits and drawbacks connected to alternative 3 are provided below:

Pros:

• Change of market position of Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers Case Study Solution
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and neighborhood advancement organizations.
• Fulfillment of the social duty

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addictive nature of dangerous products.
• Substantial expense of research and development needed to develop new healthy items.
• Employee may withstand over the modification in business design and business method.
• Variety of years needed for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the existing industry scenario, Case Study Help is recommended to think about alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to save of huge amount of research study and advancement expenses for new product advancement. Along with it, acquisitions would enable incorporation of new items within 2 years along with the capability to target large number of consumers.

This Sanofi Synthelabo-Aventis The French Connection Of Mega Mergers case study is writen by : Ashok Som

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations