Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help

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Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Analysis

Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help is a widely known name of a New york city based, world's leading organization in the food and beverage market. Case Study Analysis is a prominent brand in practical snacks, foods and drinks with its existence in about 200 nations. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the company is its capability to market the item at everywhere locations. The company is doing efforts to make item advancement as its new source of competitive benefit.

The report consists of a deep analysis of numerous elements of the social responsibilities of major companies in the food and beverage industry in basic, and business in particular. The report likewise offers an examination of the extent of sustainability and CSR in the Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help's service technique along with the decision of how Case Study Help creates value for its customers.

Issues Recognition

The huge food and beverage business was going through a criticism over its duty towards various social and environmental problems including; obesity, heart diseases, environmental devastation and so on. These criticisms lead, to rethink about the business technique of Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Solution. The Ashok Som has actually realized that the overall society, the lifestyle of individuals and individuals at whole have actually been altered now. In this scenario with increasing trends towards much healthier items and the increasing ecological concerns, Case Study Help ought to change its direction towards healthier products. company had actually taken certain important steps regarding the ecological effects of its items, however, these steps are not enough to end up the criticism over the company's duty towards social and eco-friendly problems. Therefore, the is required to take certain strategic steps to change the marketplace position of its particular well-known brand names and present Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help as a company producing healthy items in the market. In this regard, Case Study Help and other food and drink companies must use their power to shift the customer taste towards healthier products to eliminate the restraints in the growth of food industry.

Critical Analysis

For the couple of decades, consumer food patterns have actually been altered considerably. The shift from using natural food to made food has highly affected the health of the customers. Despite of the discovery of modern-day health strategies, the total health of individuals in couple of decades have actually been highly impacted. Presently about 1 billion of the people In United States are obese and a minimum of 300 countless them have obesity. Children likewise dealing with the problem of obesity. The ratios of weight problems in 1980s are rather different from the existing ratios. Despite of discovery of health methods and modern ways to control weight problems and other illness, the ratio of weight problems has actually been doubled form the level of 1980. All of the information associated with the health problems with the incorporation of made food in the market describe the frequency of the health issues related to food system. These issues are indirectly the outcome of numerous practices of the food and beverage business for creating worth for their customers.

Value Creation at Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Solution

Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help being a giant business in the food and drink market, supplies high worth to its consumers by various methods. Worth production in the food and drink industry is done through two methods i.e. taste and schedule of the product. Case Study Help has a competitive benefit in offering its items everywhere internationally. Its marketing capability makes it able to target a large base of consumers. The company exists in about 200 countries with a large number of well-known international brands. The everywhere existence of the business items offers high worth to customers.

The company produces value for its customers by ways of supplying large number of delicious food products consisting of salt, fat and sugar, which are the components that are directly linked with the emotional core of the consumer's brain. The Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help together with other huge food and drinks business create value for its customers by manipulating these components in its products. Case Study Help together with other giant business is interested in discovering methods to increase the consumer value from its items through making use of the vulnerability.

In addition to it, the business likewise produces worth by means of incorporating the healthy point in its items. The company has done certain efforts in order to supply healthy items and decrease the share of Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help in overall environmental destruction. Case Study Help has actually taken particular steps related to the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and dedications connected to Case Study Help products, marketplace and the community.

All of these ways have actually achieved success at developing worth for the business consumers. However, these means have likewise result in the increased environmental concerns and the criticism over the company's function in increasing health and ecological obstacles. The incorporation of ingredients like salt, fat and sugar in the business products for producing customer value deals with high quantity of criticism. These components are the primary cause of specific lethal illness in human consisting of weight problems, diabetes, cardiovascular disease etc. Increasing health associated issues have actually raised the criticism for Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Solution.

Useful Function of Significant Food and Beverage Business in Addressing Social and Ecological Costs Related To the Industry

Indeed, significant food and drink companies including company, and so on can play an useful role in dealing with social and ecological expenses related to the market. The environmental costs associated with food and drink market include the ecological destruction due to the influx of nitrogen which has led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to environmental destruction which might be a huge threat to the existence of humankind in future.

Significant reason for these environmental modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage companies. Food and drink business ought to play a positive role in resolving these issues to eliminate their growth constraints related to the criticism from the ecological neighborhoods.

The business must prevent usage of nitrogen fertilizers and must browse out the items of those farmers that do not utilize fertilizers for their crop. The companies could use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the environmental costs there are specific social expenses related to the food and beverage market which need to be dealt with by the huge food and drink companies to achieve the market development and to prevent the criticism from the environmental neighborhoods. Social expenses related to the industry consists of the increasing health issues related to weight problems, heart disease, diabetes and so on. However, the huge companies might play a constructive function in resolving these problems.

The business might move towards more healthy products by minimizing the quantity of harmful substances in their processed foods i.e. dioxin, which might lead to deadly human diseases. In addition to it, the companies must use more healthy ingredients instead of derivatives of Corn and Soy to increase number of calories from their items. The companies might also do efforts to move consumer tastes towards healthy products as they have managed the customer taste for few years. In this method the huge food and drink companies might play a positive function in attending to social and eco-friendly costs related to the market.

Examination of Sustainability at Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help

There was a prospective shift in the corporate technique and objectives at Case Study Solution. The new CEO was focused on purchasing healthier products for attaining sustainable development for the business in addition to supplying healthier future for individuals and the planet both. Under the brand-new vision, the motto of the business was likewise changed from the "fun for you" to "much better for you".

Human Sustainability

company got Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy beverages and natural beverages to introduce various healthier items in its portfolio. Despite of being considered a Case Help's healthy brand name, the products of Quake Oats contained a number of components which were hazardous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help has actually taken particular sustainability steps for its market locations. One of major examples in this regard is the Company's marketing technique related to schools. The business markets just low calories and nutritious beverages choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and development for presenting new and healthy items in its portfolio. The company has actually increased its research study and advancement spending plan and has actually introduced an army of health researchers to develop specific healthy items.

Environmental Sustainability

In addition to the human sustainability, Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Solution has actually taken a number of actions towards environmental sustainability. The business has actually dedicated to different objectives associated with water, land, product packaging, environment modification and neighborhood. In this regard, the business devoted to lower its product packaging by millions of tones to avoid high amount of wastages. The business has dedicated to reduce greenhouse gas emissions along with the accomplishment of efficiency in the energy usage. company has also attempted specific philanthropic activities consisting of a dedication to offer safe drinking water to 3 million individuals in developing countries by 2015.

On the basis of above analysis, it might be identified that the business has actually taken numerous steps towards human and environmental sustainability. Nevertheless these steps are still not sufficient to achieve the desired commercial development and to minimize the criticism over the social duty of Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Help.

Alternatives

Particular long term strategic alternatives could be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the truth that how the option would allow the company to achieve its goal of potential development and minimize the criticism over the company. The options could be examined on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and threats related to the alternative

Alternative-1: introduction of a New Product line Related to Healthy Foods and Beverages

The very first action that Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Solution might take is to introduce a new product line related to healthy food and drinks. The company needs to present a large range of healthier products by using its significant research study and development expenses.

Pros:

• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and community development companies.
• Satisfaction of the social responsibility by payment of the harmful items with healthy items.
• Could be implemented within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and might decline the much healthier items due to the addicting nature of harmful items.
• The harmful items in the product portfolio might make the incorporation of healthy products stop working to minimize criticism.
• Big expense of research and development needed to build new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the potential growth and lower the criticism is to get the health associated business at a high level. Financial investment in these kind of business would allow Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Solution to introduce a large range of much healthier items within a brief time duration with no requirement of significant research and advancement expenditures. The benefits and drawbacks related to alternative 3 are given below:

Pros:

• Saving of substantial amount of research study and development costs for new item advancement.
• Incorporation of new products within two years.
• Capability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community development companies.
• Fulfillment of the social duty by settlement of the dangerous products with healthy products.

Cons:

• The acquisition may not show to change the image of Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Analysis as in case of Quake Oats.
• Requirement of substantial quantity of capital.
• Danger of failure of the brand-new items in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addicting nature of hazardous items.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Analysis is to change all of its hazardous items with healthier products. The replacement of dangerous products with healthier items would completely change the market position of the business and would require a big number of necessary steps to be taken.

Pros:

• Change of market position of Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers Case Study Analysis
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social duty

Cons:

• Threat of failure of the new products in the market i.e. customers might not like the taste and might decline the healthier items due to the addictive nature of harmful items.
• Big expense of research and advancement required to develop new healthy items.
• Staff member may withstand over the modification in business model and service strategy.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns dealt with by the company and the current market situation, Case Study Help is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of substantial amount of research study and development expenses for brand-new product development. Along with it, acquisitions would allow incorporation of new items within two years along with the capability to target large number of consumers.

This Sanofi Synthelabo-Aventis: The French Connection Of Mega Mergers case study is writen by : Ashok Som

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