Volkswagen In China: Running The Olympic Marathon Case Study Analysis

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Volkswagen In China: Running The Olympic Marathon Case Analysis

Volkswagen In China: Running The Olympic Marathon Case Study Solution is a popular name of a New york city based, world's leading company in the food and beverage market. Case Study Analysis is a prominent brand name in convenient treats, foods and beverages with its presence in about 200 countries. Significant brands of the business consist of; Pepsi-Cola, Frito-Lay, Tropicana, Quaker and Gatorade. The core competitive advantage of the company is its ability to market the product at far and wide locations. The company is doing efforts to make item advancement as its brand-new source of competitive benefit.

The report includes a deep analysis of numerous aspects of the social obligations of significant companies in the food and drink industry in general, and Case Solution in specific. It likewise provides an analysis of the growing health and ecological issues consisting of weight problems, heart problem, ecological destruction etc. in the Western countries and the role of the companies in the food and beverage market to attend to these concerns. The report likewise provides an assessment of the extent of sustainability and CSR in the Volkswagen In China: Running The Olympic Marathon Case Study Solution's company technique along with the determination of how Case Study Analysis produces value for its customers. The report likewise offers specific strategic alternatives for business to incorporate the criticism over its social obligation with particular recommendations and an implementation strategy.

Issues Recognition

Case Study Help had taken certain crucial steps relating to the environmental impacts of its items, but, these actions are not enough to end up the criticism over the company's duty towards social and environmental issues. This is required to take certain strategic steps to change the market position of its specific popular brand names and present Case Study Analysis as a business producing healthy products in the market. In this regard, business and other food and beverage business should utilize their power to move the customer taste towards much healthier items to get rid of the constraints in the development of food industry.

Vital Analysis

The shift from the use of natural food to produced food has extremely affected the health of the consumers. All of the information related to the health concerns with the incorporation of manufactured food in the market discuss the occurrence of the health issues related to food system. These problems are indirectly the outcome of different practices of the food and drink companies for developing value for their consumers.

Value Creation at Volkswagen In China: Running The Olympic Marathon Case Study Analysis

Volkswagen In China: Running The Olympic Marathon Case Study Help being a huge business in the food and beverage industry, offers high value to its customers by various means. Case Study Solution has a competitive advantage in offering its products far and large worldwide. The company is presented in about 200 nations with a large number of famous global brand names.

The company creates value for its customers by methods of offering large number of yummy food products consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the customer's brain. The Volkswagen In China: Running The Olympic Marathon Case Study Analysis along with other huge food and beverages business produce worth for its consumers by controling these ingredients in its products. Case Study Help along with other giant companies is interested in discovering methods to increase the customer value from its products through making use of the vulnerability.

In addition to it, the business likewise produces worth by methods of incorporating the healthy point in its products. The business has actually done particular efforts in order to offer healthy items and decrease the share of Volkswagen In China: Running The Olympic Marathon Case Study Help in overall environmental devastation. Case Study Help has taken specific steps related to the sustainability of individuals and environment including the 2009 statement of the ambitious goals and dedications connected to Case Study Solution products, market and the neighborhood.

All of these ways have actually been effective at creating value for the Case Study Solution consumers. Increasing health related issues have actually raised the criticism for Case Study Help.

Useful Role of Major Food and Drink Companies in Dealing With Social and Ecological Costs Connected With the Market

Significant food and drink companies including Volkswagen In China: Running The Olympic Marathon Case Study Solution etc. can play an useful function in resolving social and eco-friendly expenses associated with the market. The eco-friendly costs related to food and beverage market consist of the environmental destruction due to the influx of nitrogen which has resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a big risk to the presence of humanity in future.

Significant cause of these environmental changes is mass usage of nitrogen rich fertilizers and the active ingredients by the food and beverage companies. Food and beverage business must play a positive role in dealing with these problems to remove their development restrictions related to the criticism from the ecological communities.

The business need to prevent use of nitrogen fertilizers and must search out the products of those farmers that do not use fertilizers for their crop. The business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Along with the eco-friendly expenses there are specific social costs connected with the food and drink industry which should be resolved by the giant food and beverage business to achieve the market development and to avoid the criticism from the ecological neighborhoods. Social costs related to the market consists of the increasing health concerns related to obesity, heart problem, diabetes etc. The giant business might play an useful function in resolving these concerns.

The business might move towards more healthy items by reducing the amount of toxic substances in their processed foods i.e. dioxin, which could result in deadly human illness. The companies could also do efforts to shift customer tastes towards healthy products as they have actually managed the customer taste for couple of years.

Examination of Sustainability at Volkswagen In China: Running The Olympic Marathon Case Study Help

There was a potential shift in the business technique and objectives at Case Study Solution. The new CEO was concentrated on purchasing much healthier products for achieving sustainable development for the business along with providing much healthier future for the people and the planet both. Under the new vision, the motto of the business was likewise altered from the "enjoyable for you" to "much better for you".

Human Sustainability

The company announced certain objectives and dedications connected to human sustainability and the environmental sustainability. Volkswagen In China: Running The Olympic Marathon Case Study Analysis acquired Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural beverages to introduce different healthier items in its portfolio. Despite of being thought about a Case Study Help's healthy brand name, the items of Quake Oats consisted of several ingredients which were dangerous to health. These dangerous components were not advertised which have actually become the base for criticism over the healthy brands of Volkswagen In China: Running The Olympic Marathon Case Study Solution.

Together with the inculcation of healthy brands in its portfolio through acquisitions, Volkswagen In China: Running The Olympic Marathon Case Study Help has actually taken specific sustainability steps for its market places. One of significant examples in this regard is the Company's marketing technique associated to schools. The company markets just low calories and nutritious drinks options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research and advancement for introducing brand-new and healthy items in its portfolio. The company has increased its research study and advancement budget and has actually introduced an army of health researchers to create particular healthy products.

Environmental Sustainability

In this regard, the business committed to minimize its product packaging by millions of tones to avoid high amount of wastages. The company has actually committed to decrease greenhouse gas emissions along with the achievement of performance in the energy usage.

On the basis of above analysis, it might be determined that the company has taken a number of actions towards human and ecological sustainability. These steps are still not adequate to attain the preferred industrial growth and to decrease the criticism over the social duty of Case Study Help.

Alternatives

Specific long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the fact that how the option would enable the company to accomplish its goal of prospective growth and reduce the criticism over the business. Additionally, the alternatives might be evaluated on the basis of the time frame that would be taken by an alternative to be executed in addition to the cost and risks related to the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The very first action that Volkswagen In China: Running The Olympic Marathon Case Study Help could take is to present a new item line related to healthy food and beverages. The business needs to introduce a large range of healthier products by using its considerable research and advancement expenditures.

Pros:

• Capability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social duty by compensation of the hazardous products with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.

Cons:

• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier products due to the addictive nature of hazardous products.
• The dangerous items in the item portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Substantial cost of research and advancement required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to attain the possible development and minimize the criticism is to obtain the health related companies at a high level. Investment in these kind of business would permit Volkswagen In China: Running The Olympic Marathon Case Study Solution to present a big range of healthier items within a brief time duration without any need of substantial research and development expenses. The benefits and drawbacks associated with alternative 3 are offered listed below:

Pros:

• Conserving of huge amount of research study and development costs for new product development.
• Incorporation of new items within two years.
• Capability to target a great deal of customers i.e. health mindful consumers.
• Reduction of the criticism of ecological concerned societies and community development organizations.
• Fulfillment of the social obligation by payment of the hazardous items with healthy items.

Cons:

• The acquisition might not show to change the image of Volkswagen In China: Running The Olympic Marathon Case Study Solution as in case of Quaker Oats.
• Requirement of huge amount of capital.
• Threat of failure of the brand-new items in the market i.e. consumers may not like the taste and may decline the healthier products due to the addictive nature of hazardous items.
• The dangerous products in the item portfolio may make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Volkswagen In China: Running The Olympic Marathon Case Study Solution is to change all of its dangerous products with healthier products. The replacement of dangerous products with healthier products would completely alter the market position of the company and would need a large number of required actions to be taken.

Pros:

• Change of market position of Volkswagen In China: Running The Olympic Marathon Case Study Analysis
• Ability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Fulfillment of the social duty

Cons:

• Risk of failure of the new products in the market i.e. customers might not like the taste and might not accept the much healthier items due to the addictive nature of harmful items.
• Big cost of research and advancement needed to build brand-new healthy items.
• Staff member might withstand over the modification in the business model and business method.
• Number of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the business's CSR, concerns faced by the company and the present industry circumstance, Volkswagen In China: Running The Olympic Marathon Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would allow the company to conserve of big quantity of research study and advancement expenses for new product development. Along with it, acquisitions would permit incorporation of brand-new items within 2 years together with the ability to target a great deal of customers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would need huge quantity of financial investment funds. The companies may not be able to lower the criticism. With a mindful analysis of the acquisition with an aggressive marketing projects, business could show to be successful in attaining the targets.

This Volkswagen In China: Running The Olympic Marathon case study is writen by : Ashok Som

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