Active International Case Study Analysis

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Active International Case Help

Active International Case Study Analysis is a well-known name of a New york city based, world's leading company in the food and beverage industry. Case Study Help is a leading brand name in hassle-free treats, foods and drinks with its presence in about 200 nations. Significant brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive advantage of the business is its ability to market the item at far and wide locations. The company is doing efforts to make item development as its new source of competitive benefit.
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The report includes a deep analysis of various aspects of the social duties of significant business in the food and beverage industry in general, and business in particular. The report also supplies an examination of the degree of sustainability and CSR in the Active International Case Study Help's business method along with the decision of how Case Study Help develops worth for its consumers.

Problems Recognition

The huge food and drink company was going through a criticism over its obligation towards numerous social and ecological concerns consisting of; weight problems, cardiovascular disease, environmental devastation etc. These criticisms lead, to reconsider about the corporate strategy of Active International Case Study Analysis. The Beneoit Leleux has actually understood that the total society, the way of life of individuals and the people at whole have actually been altered now. In this situation with increasing trends towards much healthier products and the increasing environmental concerns, Case Study Analysis should alter its instructions towards much healthier items. Although, Case Study Solution had actually taken specific crucial steps regarding the ecological effects of its items, however, these steps are insufficient to wind up the criticism over the company's duty towards social and environmental concerns. For that reason, the is needed to take particular strategic steps to change the marketplace position of its particular popular brands and present Active International Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Solution and other food and drink companies should use their power to move the customer taste towards much healthier products to get rid of the restraints in the growth of food industry.

Critical Analysis

The shift from the usage of natural food to made food has highly affected the health of the consumers. All of the information related to the health concerns with the incorporation of produced food in the market explain the occurrence of the health problems related to food system. These concerns are indirectly the outcome of numerous practices of the food and drink companies for creating worth for their consumers.

Worth Production at Active International Case Study Solution

Active International Case Study Help being a huge company in the food and beverage industry, provides high worth to its consumers by numerous methods. Value development in the food and drink market is done through 2 methods i.e. taste and accessibility of the item. Case Study Analysis has a competitive benefit in supplying its products far and wide worldwide. Its marketing capability makes it able to target a big base of consumers. The business is presented in about 200 nations with a large number of popular international brands. The everywhere existence of the company items provides high value to customers.

Moreover, the business develops worth for its customers by means of providing large number of tasty foodstuff including salt, fat and sugar, which are the ingredients that are straight gotten in touch with the psychological core of the consumer's brain. The Active International Case Study Help together with other giant food and beverages business produce worth for its customers by manipulating these components in its items. Case Study Help in addition to other huge companies has an interest in discovering methods to increase the consumer worth from its items through making use of the vulnerability.

Along with it, the business likewise creates value by means of integrating the healthy point in its products. The company has actually done particular efforts in order to offer healthy items and reduce the share of Active International Case Study Analysis in overall ecological devastation. Case Study Solution has actually taken particular steps associated with the sustainability of individuals and environment consisting of the 2009 statement of the enthusiastic goals and commitments connected to Case Study Solution items, market and the community.

All of these ways have been successful at producing worth for the business customers. These methods have likewise lead to the increased ecological concerns and the criticism over the company's role in increasing health and environmental challenges. The incorporation of ingredients like salt, fat and sugar in the company items for creating consumer value faces high amount of criticism. These components are the main reason for certain deadly diseases in human including obesity, diabetes, heart problem and so on. Increasing health associated concerns have raised the criticism for Active International Case Study Analysis.

Positive Role of Significant Food and Drink Business in Dealing With Social and Ecological Costs Connected With the Industry

Significant food and beverage companies including Active International Case Study Solution and so on can play a constructive function in addressing social and ecological costs associated with the industry. The ecological expenses associated with food and drink market consist of the environmental devastation due to the increase of nitrogen which has actually resulted in the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors leads to ecological destruction which could be a huge hazard to the presence of mankind in future.

Major cause of these ecological modifications is mass use of nitrogen rich fertilizers and the ingredients by the food and drink companies. Food and beverage companies need to play a positive function in resolving these problems to eliminate their growth constraints related to the criticism from the ecological communities.

In order to attend to these concerns, the companies could either decrease their usage of nitrogen abundant active ingredients or take specific steps to lower the quantity of nitrogen in the general environment. The business ought to prevent usage of nitrogen fertilizers and should locate the items of those farmers that do not use fertilizers for their crop. The business might also invest in decreasing greenhouse gas emissions worldwide. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the eco-friendly expenses there are particular social expenses connected with the food and drink industry which should be attended to by the giant food and drink business to accomplish the industry growth and to avoid the criticism from the environmental communities. Social expenses associated with the industry includes the increasing health issues related to weight problems, heart problem, diabetes etc. The huge business could play a positive role in dealing with these concerns.

The companies might move towards more healthy items by decreasing the amount of harmful compounds in their processed foods i.e. dioxin, which could result in fatal human illness. In addition to it, the business should utilize more healthy ingredients rather than derivatives of Corn and Soy to increase variety of calories from their items. The business might also do efforts to move consumer tastes towards healthy items as they have controlled the consumer taste for couple of years. In this method the huge food and beverage business might play a constructive role in resolving social and eco-friendly costs connected to the market.

Examination of Sustainability at Active International Case Study Solution

There was a potential shift in the business technique and goals at Case Study Help. The brand-new CEO was focused on investing in healthier products for accomplishing sustainable growth for the business in addition to offering much healthier future for individuals and the world both. Under the new vision, the slogan of the business was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

company got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to present numerous healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the products of Quake Oats consisted of several ingredients which were hazardous to health.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Active International Case Study Solution has taken specific sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing strategy associated to schools. The company markets only low calories and healthy beverages options in schools.
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Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has actually increased its research study and advancement spending plan and has actually presented an army of health researchers to create specific healthy products.

Ecological Sustainability

In this regard, the business committed to reduce its product packaging by millions of tones to avoid high amount of wastages. The company has committed to minimize greenhouse gas emissions along with the achievement of performance in the energy use.

On the basis of above analysis, it might be identified that the business has actually taken a number of actions towards human and ecological sustainability. These actions are still not sufficient to attain the wanted commercial development and to lower the criticism over the social duty of Case Study Help.


Particular long term tactical alternatives could be derived for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the option would enable the business to attain its objective of possible development and reduce the criticism over the business. The alternatives could be examined on the basis of the time frame that would be taken by an option to be executed along with the cost and threats related to the option

Alternative-1: introduction of a New Line of product Associated with Healthy Foods and Beverages

The first action that Active International Case Study Solution might take is to present a new product line related to healthy food and beverages. The business needs to present a wide range of much healthier products by using its substantial research study and development expenses.


• Ability to target large number of customers i.e. health mindful customers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social duty by payment of the harmful items with healthy items.
• Might be implemented within couple of years i.e. 3 to 5 years.


• Risk of failure of the new items in the market i.e. consumers might not like the taste and may not accept the much healthier products due to the addictive nature of dangerous products.
• The dangerous items in the item portfolio may make the incorporation of healthy products stop working to reduce criticism.
• Big cost of research and advancement required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to achieve the prospective growth and reduce the criticism is to obtain the health associated companies at a high level. Investment in these type of business would enable Active International Case Study Help to introduce a big range of much healthier items within a brief time duration without any requirement of significant research study and advancement expenses. The advantages and disadvantages related to alternative 3 are provided below:


• Saving of huge quantity of research study and development costs for new item advancement.
• Incorporation of new items within 2 years.
• Ability to target a great deal of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and community development organizations.
• Fulfillment of the social obligation by compensation of the hazardous items with healthy items.


• The acquisition might not prove to change the image of Active International Case Study Analysis as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the new items in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addicting nature of hazardous items.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Active International Case Study Solution is to replace all of its dangerous products with healthier products. The replacement of hazardous products with much healthier products would completely alter the market position of the company and would need a big number of required actions to be taken.


• Modification of market position of Active International Case Study Analysis
• Ability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty


• Threat of failure of the new items in the market i.e. customers might not like the taste and may decline the much healthier items due to the addicting nature of dangerous items.
• Big expense of research and development required to construct brand-new healthy products.
• Worker may withstand over the change in the business model and service technique.
• Number of years required for the implementation.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, concerns faced by the company and the existing industry situation, Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health associated companies. As the acquisitions would make it possible for the business to conserve of big amount of research and advancement expenses for new product advancement. Along with it, acquisitions would permit incorporation of new items within two years along with the capability to target large number of consumers.

This Active International case study is writen by : Beneoit Leleux

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