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Argos Soditic: An Interview With Guy Semmens - November 2003 Case Analysis

Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Help is a well-known name of a New York based, world's leading company in the food and beverage industry. business is a prominent brand name in practical snacks, foods and beverages with its existence in about 200 countries.

The report includes a deep analysis of various aspects of the social obligations of significant companies in the food and drink market in basic, and Case Solution in particular. It also offers an analysis of the growing health and environmental problems consisting of obesity, heart diseases, ecological destruction etc. in the Western countries and the role of the companies in the food and beverage industry to attend to these problems. The report likewise offers an evaluation of the extent of sustainability and CSR in the Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Solution's company method in addition to the decision of how Case Study Analysis produces worth for its consumers. The report also supplies specific tactical alternatives for business to include the criticism over its social duty with certain recommendations and an application strategy.

Concerns Recognition

Case Study Solution had actually taken particular important steps relating to the ecological impacts of its items, but, these actions are not enough to end up the criticism over the business's obligation towards social and ecological issues. This is needed to take specific tactical actions to change the market position of its particular popular brand names and present Case Study Analysis as a company producing healthy products in the market. In this regard, company and other food and beverage business must use their power to shift the customer taste towards healthier items to remove the restrictions in the development of food industry.

Crucial Analysis

For the few decades, customer food patterns have been altered significantly. The shift from making use of natural food to manufactured food has actually extremely impacted the health of the consumers. Despite of the discovery of modern-day health strategies, the general health of people in couple of years have been extremely affected. Currently about 1 billion of individuals In United States are overweight and at least 300 million of them have obesity. Kids also dealing with the issue of weight problems. The ratios of weight problems in 1980s are quite different from the present ratios. Despite of discovery of health strategies and modern-day methods to control weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the data related to the health concerns with the incorporation of made food in the market explain the frequency of the health problems associated with food system. These issues are indirectly the result of various practices of the food and beverage business for creating value for their customers.

Value Production at Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Analysis

Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Help being a huge company in the food and drink industry, provides high value to its customers by different ways. Value creation in the food and beverage industry is done through two methods i.e. taste and availability of the item. Case Study Analysis has a competitive benefit in supplying its items far and wide globally. Its marketing ability makes it able to target a big base of consumers. The company exists in about 200 countries with a large number of popular global brand names. The everywhere existence of the company items provides high worth to customers.

Additionally, the business produces worth for its consumers by means of offering a great deal of tasty food consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the consumer's brain. The Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Solution together with other huge food and beverages companies produce value for its customers by controling these ingredients in its products. Case Study Solution together with other giant business is interested in discovering ways to increase the consumer worth from its products through making use of the vulnerability.

Along with it, the business likewise develops value by means of integrating the healthy point in its products. The business has actually done certain efforts in order to offer healthy products and decrease the share of Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Solution in total environmental destruction. Case Study Help has actually taken particular steps associated with the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and commitments associated with Case Study Help products, marketplace and the community.

All of these means have actually been successful at developing value for the business customers. These methods have also lead to the increased environmental concerns and the criticism over the business's role in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the business products for developing customer worth deals with high quantity of criticism. These active ingredients are the main cause of certain lethal diseases in human including weight problems, diabetes, heart diseases and so on. Increasing health associated issues have actually raised the criticism for Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Solution.

Constructive Role of Significant Food and Beverage Business in Addressing Social and Ecological Expenses Connected With the Industry

Indeed, major food and drink companies including company, and so on can play a constructive role in addressing social and eco-friendly costs associated with the industry. The environmental expenses connected to food and beverage industry include the environmental destruction due to the increase of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a huge threat to the existence of humankind in future.

Significant cause of these environmental modifications is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Food and beverage business must play a constructive role in attending to these problems to remove their development restraints related to the criticism from the ecological neighborhoods.

The business should avoid use of nitrogen fertilizers and must browse out the products of those farmers that do not utilize fertilizers for their crop. The business might utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the environmental expenses there are specific social expenses associated with the food and beverage industry which need to be dealt with by the giant food and drink business to accomplish the market growth and to avoid the criticism from the environmental communities. Social expenses related to the industry includes the increasing health problems connected to obesity, cardiovascular disease, diabetes etc. Nevertheless, the giant business might play an useful function in addressing these problems.

The business might move towards healthier products by decreasing the amount of harmful substances in their processed foods i.e. dioxin, which could result in deadly human illness. Together with it, the companies need to utilize more healthy active ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The companies could likewise do efforts to move consumer tastes towards healthy products as they have actually managed the consumer taste for couple of years. In this method the huge food and drink business might play a positive function in resolving social and eco-friendly expenses connected to the industry.

Evaluation of Sustainability at Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Analysis

There was a prospective shift in the business strategy and objectives at Case Study Analysis. The brand-new CEO was concentrated on investing in much healthier products for accomplishing sustainable growth for the company along with offering healthier future for the people and the world both. Under the brand-new vision, the motto of the business was likewise altered from the "enjoyable for you" to "better for you".

Human Sustainability

The company revealed particular objectives and dedications associated with human sustainability and the ecological sustainability. Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Help acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and natural drinks to introduce different much healthier products in its portfolio. Despite of being thought about a Case Study Solution's healthy brand name, the products of Quake Oats included numerous active ingredients which were dangerous to health. These harmful ingredients were not marketed which have become the base for criticism over the healthy brands of Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Analysis.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Solution has taken particular sustainability actions for its market locations. One of major examples in this regard is the Business's marketing strategy related to schools. The company markets just low calories and healthy drinks options in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for introducing brand-new and healthy products in its portfolio. The business has actually increased its research study and advancement budget plan and has introduced an army of health scientists to design certain healthy items.

Ecological Sustainability

In this regard, the business dedicated to reduce its product packaging by millions of tones to avoid high quantity of wastes. The company has committed to minimize greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it might be identified that the company has taken a number of steps towards human and environmental sustainability. However these actions are still not adequate to accomplish the preferred commercial growth and to minimize the criticism over the social obligation of Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Analysis.

Alternatives

Certain long term tactical options might be obtained for the company on the basis of above analysis. These options can be assessed on the basis of the fact that how the alternative would make it possible for the business to achieve its goal of possible growth and reduce the criticism over the company. Moreover, the options might be assessed on the basis of the time frame that would be taken by an option to be executed along with the expense and risks associated with the option

Alternative-1: introduction of a New Product line Associated with Healthy Foods and Beverages

The first action that Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Solution might take is to introduce a new item line related to healthy food and drinks. The business must introduce a large variety of much healthier items by utilizing its significant research study and development expenditures.

Pros:

• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental concerned societies and community advancement organizations.
• Satisfaction of the social duty by compensation of the hazardous items with healthy products.
• Might be carried out within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. customers might not like the taste and may not accept the healthier products due to the addicting nature of harmful items.
• The harmful items in the product portfolio might make the incorporation of healthy items fail to decrease criticism.
• Substantial cost of research study and advancement needed to build new healthy items.

Alternative-2: High level Acquisition of Health associated Business

Another alternative choice to achieve the prospective development and lower the criticism is to get the health related companies at a high level. Investment in these kind of companies would permit Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Analysis to introduce a big range of healthier items within a brief time duration with no need of considerable research study and advancement expenditures. The advantages and disadvantages related to alternative 3 are given below:

Pros:

• Conserving of big amount of research and development costs for brand-new item development.
• Incorporation of new products within two years.
• Ability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of environmental concerned societies and community advancement organizations.
• Fulfillment of the social responsibility by payment of the hazardous products with healthy products.

Cons:

• The acquisition might not prove to change the image of Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Solution as in case of Quake Oats.
• Requirement of substantial amount of capital.
• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and may not accept the healthier products due to the addictive nature of harmful products.
• The hazardous products in the item portfolio may make the incorporation of healthy items fail to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Analysis is to change all of its dangerous products with healthier products. The replacement of hazardous items with much healthier products would completely change the market position of the company and would require a big number of required steps to be taken.

Pros:

• Change of market position of Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Help
• Capability to target large number of customers i.e. health conscious consumers.
• End of all of the criticism of environmental worried societies and community advancement organizations.
• Fulfillment of the social responsibility

Cons:

• Danger of failure of the new items in the market i.e. consumers may not like the taste and might decline the healthier items due to the addictive nature of hazardous items.
• Big cost of research study and development required to build new healthy items.
• Employee might withstand over the modification in business model and service method.
• Variety of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns dealt with by the business and the existing market situation, Argos Soditic: An Interview With Guy Semmens - November 2003 Case Study Analysis is recommended to consider alternative 2 of high level of acquisition of health associated business. As the acquisitions would make it possible for the company to save of huge amount of research study and advancement costs for brand-new product advancement. Together with it, acquisitions would permit incorporation of new items within two years in addition to the capability to target large number of customers. Furthermore, the acquisitions would lead to the reduction of the criticism from the worried organizations.However, the option would need huge amount of mutual fund. Furthermore, the organizations might not be able to minimize the criticism. With a cautious analysis of the acquisition with an aggressive marketing campaigns, company might show to be effective in achieving the targets.

This Argos Soditic: An Interview With Guy Semmens - November 2003 case study is writen by : Beneoit Leleux

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