Atera Nyc (A) (B) And © Case Study Help

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Atera Nyc (A) (B) And © Case Help

Atera Nyc (A) (B) And © Case Study Help is a well-known name of a New York based, world's leading organization in the food and beverage market. company is a leading brand name in hassle-free snacks, foods and drinks with its presence in about 200 nations.
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The report contains a deep analysis of different aspects of the social responsibilities of major business in the food and beverage market in general, and Case Solution in specific. It likewise offers an analysis of the growing health and ecological problems consisting of weight problems, cardiovascular disease, ecological devastation etc. in the Western countries and the role of the business in the food and beverage industry to attend to these concerns. The report likewise provides an evaluation of the extent of sustainability and CSR in the Atera Nyc (A) (B) And © Case Study Help's company strategy together with the decision of how Case Study Analysis develops value for its consumers. The report also supplies particular strategic alternatives for company to include the criticism over its social obligation with certain suggestions and an implementation strategy.

Concerns Recognition

The huge food and drink company was going through a criticism over its obligation towards numerous social and eco-friendly concerns consisting of; obesity, cardiovascular disease, ecological devastation and so on. These criticisms lead, to rethink about the business strategy of Atera Nyc (A) (B) And © Case Study Analysis. The Beneoit Leleux has actually recognized that the overall society, the lifestyle of individuals and the people at whole have actually been altered now. In this scenario with increasing trends towards healthier products and the increasing environmental concerns, Case Study Solution should alter its instructions towards healthier products. Although, Case Study Help had taken specific crucial actions concerning the environmental effects of its products, but, these steps are not enough to end up the criticism over the company's responsibility towards social and eco-friendly issues. Therefore, the is needed to take specific strategic steps to change the market position of its particular famous brands and present Atera Nyc (A) (B) And © Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Solution and other food and beverage business ought to utilize their power to move the customer taste towards much healthier items to get rid of the constraints in the development of food market.

Vital Analysis

For the few decades, consumer food patterns have actually been altered drastically. The shift from making use of healthy food to manufactured food has actually highly impacted the health of the customers. Despite of the discovery of contemporary health methods, the overall health of individuals in couple of years have been extremely impacted. Currently about 1 billion of individuals In United States are obese and at least 300 countless them have obesity. Children also facing the problem of weight problems. The ratios of weight problems in 1980s are quite various from the present ratios. Despite of discovery of health methods and modern-day methods to manage obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the information connected to the health concerns with the incorporation of produced food in the market describe the prevalence of the health problems connected to food system. These concerns are indirectly the outcome of various practices of the food and drink business for developing worth for their consumers.

Worth Production at Atera Nyc (A) (B) And © Case Study Analysis

Atera Nyc (A) (B) And © Case Study Solution being a giant company in the food and beverage market, offers high value to its customers by various means. Case Study Solution has a competitive advantage in offering its items far and broad internationally. The company is presented in about 200 countries with a large number of famous international brands.

Furthermore, the company develops value for its consumers by methods of supplying large number of delicious food including salt, fat and sugar, which are the components that are straight connected with the emotional core of the customer's brain. The Atera Nyc (A) (B) And © Case Study Help together with other huge food and beverages companies produce value for its consumers by manipulating these ingredients in its products. Case Study Analysis in addition to other giant business is interested in finding ways to increase the customer worth from its products through making use of the vulnerability.

In addition to it, the company likewise creates value by ways of incorporating the healthy point in its items. The business has done particular efforts in order to offer healthy items and lower the share of Atera Nyc (A) (B) And © Case Study Analysis in total environmental devastation. Case Study Help has actually taken specific steps related to the sustainability of individuals and environment consisting of the 2009 announcement of the enthusiastic goals and dedications associated with Case Study Solution products, market and the community.

All of these means have succeeded at developing worth for the business consumers. Nevertheless, these methods have likewise result in the increased environmental issues and the criticism over the business's function in increasing health and environmental challenges. The incorporation of ingredients like salt, fat and sugar in the business items for producing consumer worth deals with high quantity of criticism. These components are the primary reason for specific lethal diseases in human consisting of weight problems, diabetes, cardiovascular disease etc. Increasing health associated issues have actually raised the criticism for Atera Nyc (A) (B) And © Case Study Analysis.

Useful Function of Major Food and Drink Business in Attending To Social and Ecological Expenses Related To the Market

Undoubtedly, major food and beverage business consisting of business, etc. can play an useful function in resolving social and eco-friendly costs connected with the industry. The environmental expenses associated with food and drink market include the environmental destruction due to the influx of nitrogen which has actually led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a big risk to the existence of humanity in future.

Significant reason for these ecological changes is mass use of nitrogen abundant fertilizers and the active ingredients by the food and beverage business. Therefore, food and drink companies should play an useful role in addressing these issues to remove their growth constraints associated with the criticism from the ecological neighborhoods.

The companies ought to prevent usage of nitrogen fertilizers and must browse out the items of those farmers that do not use fertilizers for their crop. The business might utilize eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

In addition to the environmental expenses there are particular social expenses related to the food and drink industry which need to be dealt with by the huge food and drink companies to attain the industry development and to avoid the criticism from the environmental neighborhoods. Social costs associated with the industry consists of the increasing health problems connected to weight problems, heart problem, diabetes and so on. The huge companies could play a constructive role in addressing these problems.

The companies could move towards healthier items by decreasing the quantity of toxic compounds in their processed foods i.e. dioxin, which might lead to fatal human illness. Together with it, the business must use more healthy components rather than derivatives of Corn and Soy to increase number of calories from their items. The companies could likewise do efforts to move consumer tastes towards healthy items as they have actually managed the customer taste for few decades. In this way the giant food and beverage companies could play a positive role in dealing with social and ecological costs associated with the market.

Examination of Sustainability at Atera Nyc (A) (B) And © Case Study Solution

There was a possible shift in the corporate strategy and goals at Case Study Help. The brand-new CEO was concentrated on buying healthier items for attaining sustainable development for the company together with supplying healthier future for individuals and the planet both. Under the new vision, the motto of the company was likewise altered from the "fun for you" to "better for you".

Human Sustainability

business acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to present numerous much healthier products in its portfolio. Despite of being considered a Case Help's healthy brand name, the products of Quaker Oats included a number of components which were harmful to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Atera Nyc (A) (B) And © Case Study Help has actually taken particular sustainability steps for its market places. Among major examples in this regard is the Company's marketing method associated to schools. The business markets just low calories and nutritious drinks options in schools.
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Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy products in its portfolio. The business has increased its research study and advancement budget and has presented an army of health scientists to create specific healthy products.

Ecological Sustainability

In this regard, the company committed to reduce its product packaging by millions of tones to avoid high amount of wastages. The company has dedicated to lower greenhouse gas emissions along with the accomplishment of efficiency in the energy usage.

On the basis of above analysis, it might be figured out that the company has taken a number of steps towards human and environmental sustainability. These steps are still not adequate to accomplish the desired industrial development and to reduce the criticism over the social responsibility of Case Study Analysis.


Particular long term strategic alternatives might be derived for the company on the basis of above analysis. These options can be examined on the basis of the truth that how the alternative would make it possible for the company to achieve its objective of possible development and minimize the criticism over the company. The options might be assessed on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and risks related to the alternative

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The initial step that Atera Nyc (A) (B) And © Case Study Solution could take is to present a new product line connected to healthy food and drinks. The business has currently presented particular heath associated brands, but, the number of these brand names in its portfolio is not prospective to lower the criticism and achieve prospective development. The business must present a wide range of much healthier items by utilizing its substantial research study and development expenses. The benefits and drawbacks associated with the intro of a healthy product line in the portfolio are provided below:


• Capability to target a great deal of customers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and neighborhood development organizations.
• Fulfillment of the social responsibility by compensation of the harmful items with healthy products.
• Might be executed within couple of years i.e. 3 to 5 years.


• Danger of failure of the new items in the market i.e. consumers may not like the taste and might not accept the much healthier items due to the addicting nature of hazardous products.
• The harmful products in the product portfolio may make the incorporation of healthy products stop working to decrease criticism.
• Big cost of research study and development needed to build brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to achieve the possible development and decrease the criticism is to obtain the health associated business at a high level. Financial investment in these type of business would enable Atera Nyc (A) (B) And © Case Study Analysis to introduce a large variety of much healthier products within a brief time duration with no requirement of significant research study and advancement expenditures. The benefits and drawbacks connected to alternative 3 are given below:


• Saving of substantial quantity of research and advancement expenses for brand-new product advancement.
• Incorporation of new items within 2 years.
• Ability to target large number of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty by payment of the harmful products with healthy items.


• The acquisition may not prove to alter the image of Atera Nyc (A) (B) And © Case Study Solution as in case of Quaker Oats.
• Requirement of substantial amount of capital.
• Threat of failure of the brand-new products in the market i.e. customers might not like the taste and may decline the much healthier products due to the addicting nature of harmful products.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to lower criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Atera Nyc (A) (B) And © Case Study Solution is to replace all of its harmful items with much healthier items. This might be a big shift in business technique and the business design at business. The replacement of hazardous items with healthier items would completely alter the marketplace position of the company and would need a a great deal of essential steps to be taken. The pros and cons connected to alternative 3 are given listed below:


• Change of market position of Atera Nyc (A) (B) And © Case Study Analysis
• Capability to target large number of consumers i.e. health conscious consumers.
• End of all of the criticism of ecological worried societies and neighborhood development companies.
• Fulfillment of the social duty


• Danger of failure of the brand-new items in the market i.e. customers may not like the taste and might decline the much healthier products due to the addicting nature of hazardous products.
• Substantial expense of research and advancement required to build new healthy products.
• Staff member may resist over the change in business design and service technique.
• Variety of years required for the application.
• Shift of focus from the core competencies.


With the deep analysis of the company's CSR, issues dealt with by the business and the present industry circumstance, Case Study Solution is suggested to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would enable the business to conserve of big quantity of research study and development expenses for brand-new item development. Along with it, acquisitions would enable incorporation of new products within two years along with the capability to target big number of customers.

This Atera Nyc (A) (B) And © case study is writen by : Beneoit Leleux

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